Tuesday 6th of March 2018
If your business is based is one location only, it makes sense that you’d market to an audience in that geographical location, and those nearby.
But when it comes to broadening your horizons further afield, it can be difficult to know how best to communicate with potential and existing customers in new areas.
You can’t treat all audiences and demographics in the same way, and some geographical locations have quirks and reasoning for some methods and channels to work better than others.
PromoMEDIA works across the length and breadth of the country to successfully deliver campaigns and marketing communications for a huge variety of brands spanning locations, sectors, sizes and types.
Read on for our advice on targeted marketing by location.
North Yorkshire city Leeds is a bustling place, and there’s always something going on.
Monday 26th of February 2018
It’s not just accents that vary from area to area!
There is, of course, different advertising channels and opportunities, in each city, as well as methods that work better dependent on the local population.
Monday 19th of February 2018
Adverts and marketing campaigns in national press still make headlines today and still generate customers and awareness for a range of businesses of all sizes and types.
Press advertising has been a major part of capitalism and pop culture history for the last three centuries.
Friday 16th of February 2018
It may not seem like it outside, but Spring is on the way; and as you pull out your warmer clothing, cleaning products for the home and plant your daffodils, it’s not just your personal life that you can work to perk up.
Tuesday 13th of February 2018
When you don’t have the finances, manpower or resources for a full marketing department, such duties often fall to those already working full-time roles as a complementary ‘add-on’ to their day-to-day responsibilities.
Monday 5th of February 2018
Charities main goal is to drive donations, to then fund their goal’s toward promoting, researching, offering support on or curing their cause.
Monday 29th of January 2018
For many years, brand reputation has been based on consumer’s first-hand experience of an organisation, how well they’ve been treated and the value they perceive to have received.
Tuesday 23rd of January 2018
It sometime seems nowadays that every occasion or event is immediately followed by another – in retail, anyway.
Wednesday 17th of January 2018
Think you’ve got graphic design for your advertising all figured out? Think again.
Tuesday 9th of January 2018
The success of start-ups and small businesses can often rely almost entirely on its marketing and advertising – which is tricky, when you consider just how little money and resource is usually available to dedicate to it.