Outdoor Advertising

Outdoor Advertising

We strive to be the best outdoor advertising agency in the United Kingdom and and offer a full range of outdoor marketing options from bus ads to billboards, taxis ads to phone boxes.

Out of Home

Out of Home

The possibilities are endless with roadside and major iconic billboard adverts. Get in touch today to learn more about what we can offer you including 48 sheets and popular 96 sheet options.

Outdoor Ad Specialists

Outdoor Ad Specialists

In prime locations, with heavy footfall, we can ensure that your advert is seen and noticed on a day-to-day basis by your target audience.

Get a quick quote  

Outdoor Advertising

Here at PromoMEDIA we are expert suppliers of outdoor advertising all over the UK so whether you are looking for standard 48 sheets billboards, LED screens, phone box ads, bus adverts, outdoor banners, taxi ads, London Underground adverts or any other type of outdoor advertising media in between, we can get your company seen by a large audience through any of these effective outdoor ad options.

Outdoor Advertising (or Out of Home Advertising as it is often known) is one of the most popular marketing and promotional mediums in the UK.

As one of the oldest and most successful forms of marketing we believe outdoor advertising is the cornerstone of any successful promotional campaign, no matter what industry you are in. This is because cost effective outdoor adverts offer great value for money by hitting a large volume of potential customers.

At PromoMEDIA we believe they are a brilliant way to raise company profiles, as well as keeping you in the minds of existing customers; certainly if your artwork is eye-catching and message is strong, the positive effects of outdoor advertising is proven and very significant.

At PromoMEDIA we offer all types of Out of Home advert options, to suit various budgets and locations, so whatever you are looking for, contact us today. 

Check out our short video below to see some of the main types of outdoor media advertising options in action and drop us an enquiry to find out more about how it can be an effective form of marketing for your business, product or service. 

Outdoor Advertising UK

With so many different options to choose from it’s important to select the correct type of external advertisement for your marketing campaign, this is often dependent on what you are looking to promote and where you are; there are different outdoor ad options all over the country to choose from, including key roadside billboards (48 sheet and 96 sheet are the standard sizes), shopping centre adverts, sports stadium ads, motorway options, train stations adverts, tube advertisements, trailer ads and many more - you are almost spoilt for choice!

The types of media vary across each town and city, as UK outdoor advertising options continue to grow, evolve and develop.

Our planners and buyers are constantly looking at new sites and new locations to make sure our cilents are getting the top and best sites across the whole of the country. 

In certain locations some forms of outdoor ads are more successful than others. Our experienced media planners (http://www.promo-media.co.uk/media-buying/) will suggest the most appropriate types of outdoor advertising options for your business, based on where you are, your outlined marketing aims are and also what your budget is.

Our aim at PromoMEDIA is to always get you get a great return on your investment and our specialist outdoor media teams (based across the country) will discuss the advantages of the different options in your town or city to make this a reality.

Outdoor ads should not just effectively raise your profile but increase your turnaround and profits.  

What Outdoor Advertising Options are the Best?

We often get asked this question or what are the “most effective forms of outdoor advertising?”, to be honest there isn’t a simple answer and the truth is no one form of advert is better than another, it all depends on your artwork, what you are selling, your budget, your location and time of year. Some types of products also naturally lend themselves to being promoted through a visual medium as well , which is where this type of marketing really thrives. 

As independent outdoor advertising specialists, PromoMEDIA can recommend the best options for you based on your individual needs. Advising even on if this form of marketing is suitable for your product. If so specific recommendations will be given, these options could include; billboards, LED screen ads, bus ads, 48 sheets, underground ads, phone box ads and many more. The aim of your campaigns is to always hit your target market at The Right Time, Right Place and Right Price

At PromoMEDIA we often find that a combination of different types of Out of Home media works successfully. For example, a mixture of billboards, bus ads and phone boxes can really target a particular area (think of a shopping high-street where you can see all these types of media in a small proximity), this means wherever a person turns they are likely to see your advert in one form or another – they can’t escape it; that is the power of outdoor advertising!

This type of high-frequency marketing also means you will be more likely to get new enquiries and sales. It’s often said that people need to see (or hear) an advert or promotion a minimum of 3 times before they consider buying a product or service - as we all know, sometimes it just takes a bit of time to take things on board and for an idea to sink in. Therefore, a mixture of carefully selected outdoor ads can reap brilliant results

Types of Outdoor Media Advertising

Please find below a list of the various external advert types available through PromoMEDIA.

The below is just an overview and more information about particular form of promotional options can be found in the Type of Media section, or you can simply drop us a message and we can send you more information (as well as examples of the certain types of outdoor adverts in action). 

Our full Out of Home options include:

Train and railway station - this includes options such as posters on train station platforms, large digital screens in train station terminals (LED posters), large billboard posters throughout stations (4 sheet and 6 sheet), standard railway posters found in walkways and ticket offices, adverts inside trains (cove ads), 48 sheets and 96 sheets on platforms and near the arrival/departure boards (these typically include brilliant sites by top outdoor suppliers such as PrimesightExterion, Clear Channel - these are our favourite suppliers as their sites and well positioned, well presented and well maintained), ticket barrier adverts and escalator panel adverts (LEPS). For more information on this form of marketing read here - http://www.promo-media.co.uk/type-of-ads/train-station/

At PromoMEDIA we offer advertising at train stations all over the UK from local stations through to large city station terminals (including London Euston, Manchester Piccadilly, Liverpool Lime Street, Kings Cross Station, Waterloo etc.). Railway and train advertisements are a hugely popular form of external ads with our clients at PromoMEDIA, hitting a cross section of demographics and commuters on a daily basis, this means that this form of marketing is suitable for almost any brand, service or product.  

Roadside - options include large traditional static 48 sheet adverts and 96 sheet billboard posters at roadsides (http://www.promo-media.co.uk/advert-services/billboard-specialist/, plus there’s also new digital billboard sites which have fantastic impact (these are particularly striking as Motorway billboards, Storm Adverts, large digital screens or LEDS ads on main city ring-roads).

Billposting, billboards and roadside ads have great visibility and are seen by people driving, walking or when stuck in traffic. 

These roadside adverts and billboard options are offered all over the UK, from main roads into and out of small villages through to main roads into cities, as well motorways and major A-roads. Other roadside ad options include “wrap 48 sheet billboards” and freestanding 96 sheet posters (popular at major roundabouts and junctions) – with both static and scrolling billboard versions typically available. For more specific information on this form of marketing check out this page which gives some more information - http://www.promo-media.co.uk/advert-services/billboard-specialist/

At PromoMEDIA we can recommend or locate the best roadside billboards for your national or local campaign and secure these at the best rates.

You may know which billboard ad you specifically want, or you may want to buy a bundle of them in a particular area to have high impact.  

Retail and advertising in shopping centres - particularly popular with clients directly promoting products they are selling in that particular shopping centre (e.g. fashion, beauty and sportswear) as well as local businesses and regional services promoting local places and events, including restaurant ads, leisure facilities and healthcare marketing - (http://www.promo-media.co.uk/projects/health-care/.

Adverts in shopping centres, UK shopping malls and retail parks are a great form of outdoor ads and are a fantastic way to appeal to people who are out and about, wanting to spend money and in a relaxed mood.

Each main town and city in the UK has at least one – some numerous major shopping centres – this means that there are lots of locations to choose from, as well as lots of types of options available at the shopping centres themselves.

At PromoMEDIA we have excellent relationships in place and regularly work with the busiest shopping centres across the country to secure the best rates and positioning, including advertising at The Trafford Centre, Arndale, Westfield, The Bullring, Bluewater etc. as well as smaller more local malls. 

There are lots of different outdoor marketing options to consider when looking at retail marketing and as leading suplliers of outdoor advertising banners, these options range from posters inside the malls (various sizes include A3, A4, 4 sheet, 6 sheet and 12 sheet), carpark ads (48 sheet ads and 96 sheet ads), digital options and LED screens in the entrance and exits, lift adverts and lift panel adverts, escalator ads, digital out-of-home (DOOH), billboards on the surrounding roundabouts, digital screens and digital billboards in the eating areas, toilet and restrooms, branded print and shopping bags, leaflet stands and more!

If you think UK shopping mall advertising is something you’d be interested in to promote your company or business please fill the form in, let us know your area and if you have a preference for any particular shopping centres, or any particular type of option mentioned. 

Bus –buses are an excellent way to get your company or product seen in lots of different areas in a particular locale.

In many ways bus adverts are like moving billboards meaning their impact can have a wide reach into particular areas and communities – you can even select particular routes! 

As buses come in different shapes and sizes, bus advertising options are varied and include posters on bus backs (sometimes called rear bus ads), bus streetliner ads (adverts on the side of buses), T-side bus sides, bus seat ads or you can even brand a whole bus (known as bus wrapping)! 

As buses drive across towns and cities from early morning till late or night (or all through the night in the case of London red bus advertising) they offer brilliant value for money and constant coverage.

There are also options for inside the bus itself (A3 poster ads and cove advertising) plus you can even place small adverts on the reverse of bus tickets. Bus adverts are therefore popular all over the UK as this type of marketing is great for coverage, whilst offering value for money and an excellent reach to a diverse range of people.

For more information on bus adverts check out this page - http://www.promo-media.co.uk/type-of-ads/bus-ads/.

Bus stop - as well as options to brand buses, static bus stop adverts or bus shelter ads is highly effective across the UK. With buses a popular form of transport we spend a lot of time stood at bus stops (often in the rain it seems!) waiting for a bus to turn up! For advertisers, this is great chance to get a message over to potential customers, bus stops ads therefore offer a brilliant “opportunity to see” and engage with new people. Sometimes, standard bus stop advertising is referred to as Adshel ads whilst electronic bus shelter posters are often known as Adshel Live. 

Bus stop ads share many of the benefits of both standard bus advertising and billboard adverts combined in one, to summarise they are seen by a cross section and wide range of communities, including commuters, workers, families, people walking, driving or those stuck in traffic. These factors therefore make bus stop adverts popular with lots of different companies. London bus stop adverts (red bus advertising) is very popular for both national as well as London specific campaigns.

Specific options for bus stop ads include posters of various sizes at the bus stops (4 sheet and 6 sheet) and these can be static, scrolling and even backlit for greater standout.

At PromoMEDIA we secure great rates for national, local and London bus ad and bus shelter campaigns.

Escalator panel (LEP adverts , tube ads or escalator poster advertisements) - high-impact adverts on the side of escalators as people enter tube platforms and they reach a massive number of commuters and tourists using the London tube network every day. London Tube adverts (part of TFL advertising) is very popular and gets booked up months in advance by major international companies (including car companies, supermarkets, clothes and fashion brands, West End Shows) and also small local companies appealing to people in their neighbourhood (local hairdressers, bars, restaurants etc.).

The cost of London Underground adverts varies depending on the time of year and also which stations you want to advertise in, some stations are more premium as a higher number of people use them every day. 

LEPs are the posters that you see at the side of the side escalators (when you go up and down) entering and exiting tube stations and are the most popular form of tube adverts. They are printed but now (at certain stations) digital tube poster options are available, with electronic and LED backlit billboard to choose from. For more information on tube and TFL adverts contact us today.

London Underground Adverts or Tube Advertising – as well as escalator poster ads there are lots of other options on the underground for marketing your product. Visit this page - http://www.promo-media.co.uk/type-of-ads/underground/ to find out more about the various options. These options include 4 sheet, 6 sheet and 12 sheet, as well as large billboards on tunnel walls, posters outside the stations, “digital out-of-home” screens, ticket barrier ads, posters at paying kiosks and also posters in customer lifts.

At PromoMEDIA we secure great tube ads but you need to book in advance to get the best sites and stations as this is one of the most popular types of outdoor media options in the country. 

Taxi – in taxi ads, branding a taxi cab or digital taxi advertising (ads on internal screens), is becoming more popular.

Taxi adverts is particularly popular in London who have a very large fleet of black cabs. Taxi adverts shares similar benefits to buses as they drive into lots of areas - a great form of mobile marketing to get your brand in the public eye in a wide-ranging area. If taxi marketing or black cab ads are of interest contact us today for more inf or visit this page - http://www.promo-media.co.uk/type-of-ads/vehicle/

Phone Box - popular all over the UK.

Options include branding the sides of a phone box or phone kiosk. Phone box advertising is a great and different way to advertise a company or product and is a good way to reach people in pedestrianised and shopping areas. Phone boxes in London are popular with national marketing campaigns but they are great for almost any campaign, with often fun and quirky artwork used. For more information visit this page - http://www.promo-media.co.uk/advert-services/phone-box/

Socialite Advertising – this targets people who are socialising in pubs and bars on digital screens. It is a realitively new addition to the marketing mix. Socialite marketing is a very effective at targeting an adult market who are out and about spending money and in a relaxed mood. If think socialite boards are for you, get in touch today.  

Cinema advertising – another growing marketing sector. Options for cinema adverts include posters around the cinema complex (4 sheet and 6 sheet ads), large 48 sheet or 96 sheet billboards in the car parks, on screen adverts and restroom or toilet advertising. You can also target certain films (based on release dates) to fit the demographic of your target audience. 

At PromoMEDIA we offer the full range of outdoor advertising options listed above, along with adverts in sports stadiums and petrol forecourts.

For a FREE no obligation quote or to find out more information about any of the above options, or if you have more questions, drop us a message. One of our friendly and experienced team members will call or email you with more information. 

How Much Does Outdoor Advertising Cost?

Again a common questions is “How much does a digital billboard cost?”, “How much do standard billboards cost?”, “How much is it to advertise at a bus stop?” - we get asked such questions every day but to be honest there isn’t a set price for individual types of outdoor advertising.

The costs vary based on several different factors as briefly outlined below, these include:

  • Location - city centre sites are often well-sought after as they have a higher “footfall” or greater “opportunity to see” - basically meaning more people see your outdoor ad. This can mean higher prices, however, this greater exposure often leads to more sales. You will need to balance these up when planning your campaign.
  • Time of year - Christmas and key dates, such as Valentine Day, Easter, Mother Days are often more expensive and get booked quicker. This is because lots of advertisers are looking to get maximise exposure and sales for their products, gifts etc. at these key marketing and promotional times of the year. If you are looking to promote around these keys dates, remember to book ahead. 
  • Seasons of the year - some outdoor ads often works best in summer when people are out and about, however, newer digital options (and back-lit posters) mean that posters can still be bright and clear all year round.
  • The size of the ad - a large format poster is obviously more expensive than a smaller one. At PromoMEDIA we can arrange posters from small A4 posters through to 4 sheets, 6 sheets, 48 sheets and even massive 96 sheets. Some campaigns work best have large high impact billbaords, others lots of smaller ones, seen everywhere. What would work for you?
  • Length of time – obviously the longer the cycle you want your campaign to run the more expensive it will be. Most outdoor sites are booked for a minimum of 2 weeks per site but we often recommend a longer cycle to gain better exposure. Typically a 3 month campaign achieves great results. Large national and international companies have year round presence. 

Our outdoor media experts will advise you on suitable options and variations based on the information you give us and your budget. Just fill in the enquiry form and one of our specialists will get in touch to arrange a plan.

As mentioned it is advisable to try and plan your marketing in advance, this will allow your campaign to run at the times you like and in the best locations. Effective planning is the key to success. 

Buying Outdoor Advertising - Why Us?

At PromoMEDIA we buy outdoor advertising at very competitive prices as we work with the top outdoor advertising suppliers every day, negotiating both the best prices and best sites for our clients. So, whether you are looking for a local billboard advert or a full national outdoor advertising campaign, we can help secure these for you at top prices; we are recognised as one of the leading suppliers of outdoor advertising banners and billboards in the country.

For more information or to book an outdoor marketing campaign with us, please fill in our contact form, tell us a little bit about what you are looking for if there is any particular form of outdoor advertising media you are interested in and we will be in touch. For more information on the types of media available, read on or visit the individual pages, by following the links for more indepth nformation. 

London Underground Advertising and TFL Advertising

Advertising on the London Underground (or Tube Advertising as it is commonly known) is hugely popular and used by companies from all over the UK, not just London based companies or events. As the capital of the UK, London not only has lots of residents but many business people visiting - as well as those on holidays or short breaks, this makes Tube Advertising key for many businesses.

The Tube network – which covers over 402km, serving 270 stations - is used by 4.8 million passengers a day and there are multiple options to consider, all of which can work on a variety of budgets.

With London Underground ads you can target certain stations and areas (Central Stations or more Commuter Belt stations) where your target audience may socialise, work or live. The various options available for London Underground advertising include; LEPs or Escalator Panels, large posters on Tube platforms, digital screens in walkways, posters on Tube walls, ad-coves inside the trains as well as ad-gate advertising. There are also options inside the Ticket Halls.

Check out the video above to see the various options for Tube adverts working in real life and for more info visit - http://www.promo-media.co.uk/type-of-ads/underground/

PromoMEDIA Top Tips for Out of Home Advertising

1. Artwork!

Different outdoor marketing companies will have different opinions on this but at PromoMEDIA we believe that artwork is key to success.

The message and image on your advert should be simple and striking so people understand what you are and what you are selling straight away. When outside, people are often rushing around; going to work, school, the gym, a date, visit friends etc. so as they are driving or walking past you want to make sure your message is clear and eye-catching - not too complicated or wordy.

2. Book Early!

The best sites get booked up months in advance. Our media teams can help you secure the best ones but please do plan ahead and contact us in advance; it will ensure top locations and cheaper prices. 

3. Combine with other media?

Outdoor adverts work brilliantly on their own but combining them as part of an overall marketing package can be really effective.

At PromoMEDIA we offer a total media package so what about looking at TV ads? - http://www.promo-media.co.uk/type-of-ads/tv-adverts/ Radio packages? - http://www.promo-media.co.uk/type-of-ads/radio-adverts/ or even print options? - http://www.promo-media.co.uk/type-of-ads/print/ - perhaps onliine support? - http://www.promo-media.co.uk/type-of-ads/online-search/ - you can then hit your target market across multi-media options and in various marketing formats. 

Billboard Size

When looking to purchase outdoor spaces you need to consider the billboard size and what information you are going to carry on your adverts. The reason for this is if you are looking to place an advert at the side of a motorway it needs to be very large and catch the eye - so 96 sheet billboards are always recommended. However, if you are looking at somewhere people may be walking or standing near, something such as StreetTalk advertising on phone boxes or smaller 6 sheet poster campaigns would work well.  

Have a look at the sizes below which give you exact measurements - this is also good to give your designers when they are designing your posters (alternatively if you don't have a designer check out our design options here - http://www.promo-media.co.uk/advert-services/logo-specialist/:

Billboard SizeWidth (mm)Height (mm)Width (inches)Height (inches)
4 Sheet Posters Size 1016 1524 40 60
6 Sheet Posters Size 1200 1800 47.24 70.87
12 Sheet Posters Size 3048 1524 120 60
16 Sheet Posters Size 2032 3048 80 120
32 Sheet Posters Size 4064 3048 160 120
48 Sheet Posters Size 6096 3048 240 120
64 Sheet Posters Size 8128 3048 320 120
96 Sheet Posters Size 12192 3048 480 120

The table shows both the dimensions in millimetres and also in inches.

Adshel Posters & Suppliers of Outdoor Advertising Banners

We think that it is important to create an outdoor directional campaign which guides the audience to the website of your business - all types of outdoor media advertising should aim to achieve this. The ad should create interest and attention - if this is achieved it will create more traffic to your website and potentially lead to more orders and enquiries. We can set up a number of directional media campaigns - incorporating the options listed in the section, including Adshel, Adshel Live, Kiosk and wrap billboards.

Our local team have years of experience with different outdoor media types; back illuminated digital billboards, Storm ads, freestanding wrap billboards and adverts found in malls, petrol forecourts and sports stadiums (Billboard ads UK also do great stadium ads - for more info read here - http://www.billboardadvertising.org.uk/outdoor/stadium-boards . If you would like to find out about costs, please do not hesitate to contact us. 

OOH Ads

Another phrase for outdoor advertising is OOH. This actually stands for Out Of Home Advertising. This phrase is more typically used in the USA but sometimes by agencies in the UK. OOH advertising can also be known as OOH Marketing, OOH Media and OOH digital.

All the options we list further up the page as Types of Outdoor Media are essentially OOH opportunities - it’s just a different term for them.

Get in Touch

If outdoor advertising is something you're interested in for you business contact us today and we can put together a cost-effective plan for you to consider.

At PromoMEDIA we carry out the the professional media planning and media buying of top outdoor campaigns in the UK on a daily basis, for local, national and international companies - this means we are happy working with a range of budgets and can put a bespoke campaign together to suit you. Outdoor marketing is the most popular form of advertising that we deal with at PromoMEDIA; it has stood the test of time and continues to produce brilliant results. 

If you would like to order an external public advert to promote your business, product or service please do not hesitate to contact us.

We look forward to hearing from and getting your product, service and messaging in front of thousands of potential customers in 2018 with effective outdoor advertising.