We offer a full range of outdoor marketing options for a diverse range of clients. Drop us a message today for more information on outdoor media and how it can work effectively for your advertising campaign.
Our Out of Home Advertising options across the country including roadside billboard, phone box ads, tube advertising and more. Contact us today for FREE quotes.
We select the top outdoor advertising placements in prime locations, with heavy footfall, to ensure your ads are seen by target markets and achieve a great return on investment.
Here at PromoMEDIA we are leading suppliers of outdoor advertising.
If you are looking for billboards, phone box ads, bus adverts, roadside advertising boards, taxi ads or any other type of outdoor advertising media in between, our top teams can get your company seen by by your target market through effective outdoor advertising options.
Outdoor Advertising (or Out of Home Advertising as it is often known) is one of the most popular marketing mediums in the country and is used by a wide range of companies due to it's ability to offer a fantastic return on investment.
As one of the oldest and most successful forms of marketing we believe that outdoor advertising is the cornerstone of any successful promotional campaign no matter what industry you are in or what you are promoting. This is because cost effective outdoor adverts offer great value for money by hitting a cross section of potential customers in carefully selected locations.
Outdoor advertising options are a brilliant way to raise company profiles and attract new customers, as well as keeping you in the mind of existing ones; certainly if your artwork is eye-catching and message is strong, the positive effects of outdoor advertising is proven, significant and offers a great return on investment.
At PromoMEDIA we offer all types of Out of Home advertising options, to suit various budgets and locations. If this brilliant form of marketing is of interest to you fill iin the enquiry form on this page and one of our outdoor experts will call you to back to talk you through options and supply you with FREE quotes.
Check out our short video below to see some of the main types of outdoor media advertising options in action and witness how it can be an effective form of marketing for your business, product or service.
Please find below a list of the various outdoor advertising options available through PromoMEDIA.
The below is just an overview, for more information simply follow the links or drop us a message and we can send you more info. Alternatively if there is something bespoke you are looking for, let us know and we'll see if we can help.
Our full list of Out of Home marketing (OOH solutions) options include:
Options at train and railway stations are many and include posters on train station platforms, large digital screens in train station terminals (LED posters), large billboard posters positioned throughout the stations, standard railway posters found in walkways and in ticket offices, adverts inside the train carriages (cove ads), 48 sheets and 96 sheets on platforms and near the arrival/departure boards (these typically include brilliant sites by top outdoor suppliers such as Primesight, Exterion and ClearChannel), ticket barrier adverts and escalator panel adverts (LEPS).
At PromoMEDIA we offer advertising at train stations all over the UK from small local and rural stations through to major city centre station terminals (including London Euston, Manchester Piccadilly, Liverpool Lime Street, Kings Cross Station, Birmingham New Street, London Waterloo etc).
Railway and train advertisements are hugely popular with our clients at PromoMEDIA, hitting a cross section of demographics and commuters on a daily basis, this means that this form of marketing is suitable for almost any brand, service or product.
For more specific information on this form of outdoor marketing read here - http://www.promo-media.co.uk/type-of-ads/train-station/
Roadside advertising options include large traditional static 48 sheet and 96 sheet billboard posters - http://www.promo-media.co.uk/advert-services/billboard-specialist/- plus there’s also new digital billboard sites which have fantastic impact all day and all year round; these are particularly striking as Motorway billboards, Storm Adverts or LED ads on main city ring-roads.
Billposting, billboards and roadside adverts have great visibility and are seen by people driving, walking or when stuck in traffic. They are one of the oldest and most proven forms of outdoor advertising.
These types of roadside adverts and billboards are offered all over the country via PromoMEDIA; in locations ranging from roads into and out of small villages through to main roads into cities, as well motorways and major A-roads.
Almost every road in the country has an advertising option.
Other roadside advertising board options include wrap 48 sheet billboards and freestanding 96 sheet posters (popular at major roundabouts and junctions) – with both static and scrolling billboard versions typically available.
Often with roadside advertising many people know which billboard site they specifically want, or decide to buy a bundle of billboards in a particular area to have high impact - just let us know which suits you and we will sort it.
At PromoMEDIA we can recommend or locate the best roadside billboards for your local or national advertising campaign, securing these at the best rates for you.
We aim to take the stress out of your outdoor marketing and make it simple!
Advertising in shopping centres, retail parks and their locale (eg. carparks, round-abouts etc) is particularly popular with clients directly promoting products that are being sold in that shopping centre (e.g. fashion, beauty and sportswear) but this form of marketing also favours local businesses and regional services, promoting goods and events neaby, such as restaurants, gyms, leisure facilities and healthcare services such as dentists and doctors.
Adverts in shopping centres, shopping malls and retail parks is a great form of outdoor advertising as it hits people who are out and about, wanting to spend money and in a relaxed mood!
Each main town and city has at least one – some numerous shopping centres we can target – this means that there are lots of locations to choose from, as well as lots of types of outdoor advertising options available within the shopping centres themselves.
At PromoMEDIA we have excellent relationships and regularly work with the busiest shopping centres across the country to secure the best rates and positioning, including advertising at The Trafford Centre, Arndale, Westfield, The Bullring, Bluewater etc. as well as smaller more local malls.
As mentioned there are lots of different outdoor marketing options to consider when looking at advertising in shopping centres and as leading suplliers of outdoor advertising banners, PromoMEDIA can secure these with options including:
If you think shopping mall advertising is something you’d be interested in to promote your company or business please fill the form in, let us know your area and if you have a preference for any particular shopping centres or any particular type of outdoor advertising option mentioned.
We look forward to hearing from you!
Buses are an excellent way to get your company or product seen in lots of different areas in a particular locale.
In many ways bus adverts are like moving billboards meaning their impact can have a wide reach into particular areas and communities – you can even select particular routes!
As buses come in different shapes and sizes, bus advertising options are varied and include posters on bus backs (sometimes called rear bus ads), bus streetliner ads (adverts on the side of buses), T-side bus sides, bus seat ads or you can even brand a whole bus (known as bus wrapping)!
As buses drive across towns and cities from early morning till late or night (or all through the night in the case of London Red Bus Advertising) they offer brilliant value for money and constant coverage.
There are also options for advertising inside the bus itself (A3 poster ads and cove advertising) plus you can even place small adverts on the reverse of bus tickets.
Bus adverts are therefore popular all over the UK as this type of marketing is great for wide coverage, whilst offering value for money and an excellent reach to a diverse range of people.
For more information on bus adverts check out this page - http://www.promo-media.co.uk/type-of-ads/bus-ads/.
As well as options to brand buses, static bus stop adverts or bus shelter ads are highly effective across the UK and one of the most popular forms of media with our clients at PromoMEDIA.
With buses a hugely popular form of transport, passengers spend a lot of time stood at bus stops (often in the rain it seems!) waiting for a bus to turn up! For advertisers, this is great chance to get a message over to potential customers; bus stops ads therefore offering a brilliant “opportunity to see” and chance to engage with people
And of course it's not just bus passengers who see the adverts but people both walking and driving past.
Sometimes, standard bus stop advertising is referred to as Adshel ads whilst electronic bus shelter posters are often known as Adshel Live.
Bus stop ads share many of the benefits of BOTH standard bus advertising and billboard adverts, to summarise; they are seen by a cross section of communities and people, including commuters, workers, families, people walking, driving or those stuck in traffic.
These factors therefore make bus stop adverts popular with lots of different companies with London bus stop adverts (red bus advertising) very popular for both national outdoor advertising as well as London specific campaigns.
Specific options for bus stop ads include posters of various sizes at the bus stops (4 sheet and 6 sheet) - these can be static, scrolling and even backlit for greater standout.
At PromoMEDIA we secure great rates for national, local and London bus ads and bus shelter campaigns.
Contact us today - don't miss the bus with your marketing (sorry we couldn't resist!)
The London Tube network – which covers over 402km, serving 270 stations - is used by 4.8 million passengers a day. London advertising is therefore NOT just for companies from London but very popular with companies from all over the UK who are looking to expand.
As you can imagine there are multiple London advertising options to consider, all of which can work on a variety of budgets.
Specfically advertising on the London Underground (or Tube Advertising as it is commonly known) is hugely popular and used by companies from all over the country.
As the capital, London not only has lots of residents but many business people visiting - as well as those on holidays or short breaks, this makes Tube Advertising key for many businesses. Many national and international companies believe if you can "crack" London, you can go global!
The most popular tube advertising options include:
With London Underground ads you can target certain stations and areas (Central Stations or more Commuter Belt stations) where your target audience may socialise, work or live.
London Tube adverts (part of TFL advertising) are very popular and gets booked up months in advance by major international companies (including car companies, supermarkets, clothes and fashion brands, West End Shows -http://www.promo-media.co.uk/projects/theatre-show/) as well as small local companies appealing to people in their neighbourhood (local hairdressers, bars, restaurants etc.)
The cost of London Underground adverts varies depending on the time of year and also which stations you want to advertise in, some stations are more premium as a higher number of people use them every day.
As well as the popular escalator poster adverts there are lots of other options on the underground for the marketing as outlined but for more in-depth information visit our page here - http://www.promo-media.co.uk/type-of-ads/underground/
Check out the video above to see the various options for tube adverts working in real life!
At PromoMEDIA we secure great tube ads but you need to book in advance to get the best sites and stations as this is one of the most popular types of outdoor media options in the country.
Contact us today to get started!
High-impact adverts on the side of escalators as people enter tube platforms or train stations are seen by a massive amount of commuters and tourists using the London tube network and other simlar underground UK transport systems every day.
LEPs are the posters that you see at the side of the side of these escalators (when you go up and down) entering and exiting tube stations and are the most popular form of tube adverts.
They are printed but now (at certain stations) digital tube poster options are available, with electronic and LED backlit billboard to choose from.
If escalator panel ads are of interest get in contact today via the form on this page.
Taxi Advertising is a form of out of home marketing which is developing and gets stronger and stronger every year.
Options include "in taxi ads", branding a taxi cab or digital taxi advertising (adverts on internal screens).
Taxi advertising in general is becoming more popular with advertisers as they offer value for money and a decent return on investment.
Taxi adverts are particularly popular in London who have a very large fleet of black cabs but many local, regional and independent firms are now starting to brand their cars at great rates.
It is accurate to say that taxi adverts share similar benefits to those of buses - as they drive into lots of areas and hit a good cross-section of society. Taxi ads are therefore a great form of mobile and vechicle marketing, getting your brand in the public eye across a wide-ranging area.
If taxi marketing or black cab adverts are of interest to you contact us today for more info or visit this page - http://www.promo-media.co.uk/type-of-ads/vehicle/
Phones boxes may not be popular for their initial usage anymore - as everyone has mobiles - but phone box advertising is now more popular than ever.
In fact the last few years has witnesses a resurgance in this form of marketing - their positioning naturally in high-density areas and visibility meaning they have great visible impact!
At PromoMEDIA we believe that phone box advertising is a great and different way to advertise a company or product and a brilliant way to reach people in pedestrianised and shopping areas all over the country.
Phone boxes in town shopping centres is popular with advertisers who often develop fun and quirky artwork and ideas to stand out from the crowd.
Options include branding the sides of a phone box or phone kiosk in full.
For more information on this ever popular form of out of home marketing visit this page - http://www.promo-media.co.uk/advert-services/phone-box/
A new form of outdoor media! Socialite does what is says on the tin... targets people socialising through digital out of home (DOOH).
These screens are typically placed in places such as pubs, cinemas and bars on digital screens.
Although a realitively new addition to the marketing mix, socialite advertising is proving both very popular and very effective in targeting an adult market who are out and about spending money and in a relaxed mood.
If think socialite digital adverts are an options for you, get in touch today and get your FREE quote form PromoMEDIA - http://www.promo-media.co.uk/
Adverts in cinemas are another growing marketing sector popular with advertisers.
Options for cinema adverts include posters around the cinema complex (4 sheet and 6 sheet ads), large 48 sheet or 96 sheet billboards in the car parks, on screen adverts and restroom or toilet advertising.
The great thing with cinema advertiising is that you can also target certain films (based on release dates) to fit the demographic of your target audience.
Again a common questions is “How much does a digital billboard cost?”, “How much do standard billboards cost?”, “How much is it to advertise at a bus stop?” - to be honest there isn’t a set price for individual types of outdoor advertising.
The costs vary based on several different factors as briefly outlined below, these include:
Our outdoor media experts (http://www.promo-media.co.uk/media-planning/) will advise you on suitable options and variations based on the information you give us and your budget.
Just fill in the enquiry form and one of our specialists will get in touch to arrange a plan.
As mentioned it is advisable to try and plan your marketing in advance, this will allow your campaign to run at the times you like and in the best locations. Effective planning is the key to success.
We often get asked this question or what are the “most effective forms of outdoor advertising?”, to be honest there isn’t a simple answer and the truth is no one form of outdoor advert is better than another, it all depends on your artwork, what you are selling, your budget, your location and time of year.
Some types of products also naturally lend themselves to being promoted through a visual medium as well , which is where this type of marketing really thrives.
As independent outdoor advertising specialists, PromoMEDIA can recommend the best options for you based on your individual needs. Advising even on if this form of marketing is suitable for your product. If so specific recommendations will be given, these options could include; billboards, LED screen ads, bus ads, 48 sheets, underground ads, phone box ads and many more.
The aim of our campaigns is to always hit your target market at The Right Time, Right Place and Right Price.
At PromoMEDIA we often find that a combination of different types of Out of Home media works successfully. For example, a mixture of billboards, bus ads and phone boxes can really target a particular area (think of a shopping high-street where you can see all these types of media in a small proximity), this means wherever a person turns they are likely to see your advert in one form or another – they can’t escape it; that is the power of outdoor advertising!
This type of high-frequency marketing also means you will be more likely to get new enquiries and sales. It’s often said that people need to see (or hear) an advert or promotion a minimum of 3 times before they consider buying a product or service - as we all know, sometimes it just takes a bit of time to take things on board and for an idea to sink in. Therefore, a mixture of carefully selected outdoor ads can reap brilliant results.
Our aim at PromoMEDIA is to always get you get a great return on your investment and our specialist outdoor media teams (based across the country) will discuss the advantages of the different options in your town or city to make this a reality.
Outdoor ads should not just effectively raise your profile but increase your turnaround and profits.
Different outdoor marketing companies will have different opinions on this but at PromoMEDIA we believe that artwork is key to success.
The message and image on your advert should be simple and striking so people understand what you are and what you are selling straight away. When outside, people are often rushing around; going to work, school, the gym, a date, visit friends etc. so as they are driving or walking past you want to make sure your message is clear and eye-catching - not too complicated or wordy.
2. Book Early!
The best sites get booked up months in advance.
Our media buying teams can help you secure the best ones but please do plan ahead and contact us in advance; it will ensure top locations and cheaper prices - http://www.promo-media.co.uk/media-buying/
3. Combine with other media?
Outdoor advertising work brilliantly on their own but combining them as part of an overall marketing package can be really effective.
At PromoMEDIA we offer a total media package so what about looking at TV ads? - http://www.promo-media.co.uk/type-of-ads/tv-adverts/ Radio packages? - http://www.promo-media.co.uk/type-of-ads/radio-adverts/ or even print options? - http://www.promo-media.co.uk/type-of-ads/print/ - perhaps onliine support? - http://www.promo-media.co.uk/type-of-ads/online-search/ - you can then hit your target market across multi-media options and in various marketing formats.
It is obviously important to carefully consider the billboard sizes and the information you are going to carry on your outdoor adverts.
The reason for this is if you are looking to place an advert at the side of a motorway it needs to be very large and catch the eye - so 96 sheet billboards are recommended in these cases. However, if you are looking at somewhere people may be walking or standing near, something such as StreetTalk advertising on phone boxes or smaller 6 sheet poster campaigns would work well.
Have a look at the sizes below which give you exact measurements - you will also need to supply your designer with these specs when designing your posters, alternatively if you don't have a designer check out our design options here - http://www.promo-media.co.uk/advert-services/logo-specialist/:
|Billboard Size||Width (mm)||Height (mm)||Width (inches)||Height (inches)|
|4 Sheet Posters Size||1016||1524||40||60|
|6 Sheet Posters Size||1200||1800||47.24||70.87|
|12 Sheet Posters Size||3048||1524||120||60|
|16 Sheet Posters Size||2032||3048||80||120|
|32 Sheet Posters Size||4064||3048||160||120|
|48 Sheet Posters Size||6096||3048||240||120|
|64 Sheet Posters Size||8128||3048||320||120|
|96 Sheet Posters Size||12192||3048||480||120|
The table above shows both the dimensions in millimetres and also in inches.
The types of outdoor media vary across each town and city in the UK, as and outdoor advertising options continue to grow, evolve and develop every year with new sites added, there are lots of options to consider.
With so many different outdoor advertising options and the surrouding to choose from it can seem daunting for advertisers to select the correct type of external advertisement for a marketing campaign.
At PromoMedia we are able to help and advise on what would be most suitable for you if you do need some professional guidance.
The best forms of outdoor adverts for a particular campiagn are often dependent on what you are looking to promote as well as where you are.
There are different outdoor ad options all over the country to choose from and some work better in certain areas than others. Our experienced media planners (http://www.promo-media.co.uk/media-buying/) will suggest the most appropriate types of outdoor advertising options for your business, based on where you are, your outlined marketing aims, your budget is and your product or service.
There are options to suit a variety of budgets meaning that outdoor advertising is an accessible medium for most companies.
To summarise Outdoor advertising is a realistic form of marketing for most companies.
Our planners and buyers are constantly looking at new sites and new locations to make sure our cilents are getting the top and best advertising sites across the whole of the country.
Another phrase for outdoor advertising is OOH. This actually stands for Out Of Home Advertising. This phrase is more typically used in the USA but sometimes by agencies in the UK.
OOH advertising can also be known as OOH Marketing, OOH Media and OOH digital.
All the options we list further up the page as Types of Outdoor Media are essentially OOH opportunities - it’s just a different term for them.
If outdoor advertising is something you're interested in for you business contact us today and we can put together a cost-effective plan for you to consider.
At PromoMEDIA we carry out the the professional media planning and media buying of top outdoor campaigns on a daily basis for local, national and international companies.
Outdoor marketing is the most popular form of advertising that we deal with at PromoMEDIA; it has stood the test of time and continues to produce brilliant results.
If you would like to order an external public advert to promote your business, product or service please do not hesitate to contact us.
We look forward to hearing from and getting your product, service and messaging in front of thousands of potential customers in 2018 with effective outdoor advertising.