If you are looking for paid Facebook advert options to promote your company or product, we are able to help you decide on the best ways to advertise through this hugely popular social media platform.
Facebook advertising is a popular and effective form of digital marketing and is used by companies of all shapes and sizes to promote their services, products or business.
Whether your aims is to attract more “likes”, shares or just to increase the public awareness of your company and brand, a Facebook ad campaign allows you to achieve this in a cost-effective way.
As with all types of advertising mediums, when creating your adverts it is important to have a clear understanding of your target market. Facebook ads are brilliantly effective with little wastage, allowing you to target specific demographics and filter audiences based on age, gender, interests, location and many other filters, making sure that you reach "the right people at the right time".
We are able to help you research your target audience (based on your current followers) and from this starting point, we can move forward to help you grow further. Should you have any questions about this form of digital advertising contact us today, using the enquiry form, and we will come back to you with more information and free quotes.
It is marketing your business, products or services through the social media site - Facebook.
Facebook is the most popular social media platform on the planet with over 1.65 billion users a month. It is, therefore, a great place to reach a large number of potential customers. As you can imagine, with so many users though you have to target them effectively so that you achieve the best results. Facebook ads are therefore created to target specific demographics including; age, gender, region, interests and more. Options include “likes” campaigns, boosting posts, retargeting, competitions and offers.
One of the great things about Facebook adverts is that you can manage them in "real-time" and see how many people have engaged with your adverts straight away. This means that if something is working well you can increase the spending and, if not, you can change direction and try something different. It is fluid and adaptable.
If this form of advertising is of interest to you and your company get in contact today and we can get things moving.
There is no fixed price and it can vary depending on how long you want the campaign to run and the size of reach (amount of people) you are looking to communicate with.
The good thing about a Facebook ad campaign is that you can literally spend as little or as much as you like; it really does cater for all budgets. You can also start, pause or end a campaign at any time.
For companies in Aberdeen City who want to have their campaigns running constantly, or over a long period of time, the costs are obviously higher but sustained presence can be very successful. Sometimes, however, it is better to do short intense advertising spells over key periods (weekends, Easter, Xmas time etc.) where you can make a good impression quickly. We can advise on what we think would work best for you, depending on what you are selling and the industry that you are in.
When contacting our team let us know your budget so we can plan a campaign accordingly and come back with some suggestions for you to consider.
Paid for social media marketing is a great way to monitor your audience and how they interact with your product and services and it obviously has a much wider reach than your standard social media activity; reaching new people, not just the current ones who like or follow you.
Most businesses in the UK, of all sizes, have paid social media advertising to promote their business, company and services. Often this type of marketing is done in conjunction with other marketing as it is relatively cheap and it is something we encourage to go alongside most campaigns.
If you are looking to advertise your company on Facebook, take a look at the following steps:
Facebook adverts can work on their own but are often effectively combined with other marketing options which can initially raise awareness.
For example, a potential customer may see or hear your advert and then go online and search you through FB, or you may appear in their feeds with ads. This recognisability will reassure them and remind them of your existence. If you are looking to raise the profile on your business, in general, we suggest speaking to our media buying and media planning teams.
If you would like to speak to one of our professional team members, make sure you fill in the contact box and we will be in touch.
Our team have years of experience and expert knowledge working with many companies in Aberdeen City and can discuss the most suitable options for your business based on your aims and ambitions.
We look forward to hearing from you.