Tuesday 13th of February 2018
When you don’t have the finances, manpower or resources for a full marketing department, such duties often fall to those already working full-time roles as a complementary ‘add-on’ to their day-to-day responsibilities. This can, unfortunately, see marketing and external communications fall by the wayside as those already overwhelmed with their regular workloads are unable to invest the time and effort required into such activities. Combined with a lack of marketing expertise, experience and skills, marketing and business development can all too easy be run into the ground – and have a devastating knock-on impact on the rest of the business.
Whilst many may then consider hiring a marketing agency or consultancy for advice and work, such companies are often thought off as expensive and complicated, which can ‘put off’ senior management into signing off the necessary authorisation and investment to go ahead. This is a misconception though, albeit a popular one, and there are ‘full service’ marketing agencies that offer services to smaller and medium enterprises at reasonable rates and on discounted deals. PromoMEDIA is one such agency – and with years of experience in delivering only the best value to SMEs, charities and non-profit organisations, we know how to really ‘squeeze the lemon’ marketing wise and ensure even the smallest investments really pay off.
So, what does a full-service marketing agency bring to an organisation without its own dedicated marketing staff?
A Marketing Team Available Whenever You Need Them
When outsourcing, a key concern (and rightly so) is often the level of contact required and the integration within the rest of your business. After all, when an outsourced department is responsible for external communications, they certainly need to look, sound and feel like they’re in-house and right in the middle of what you do.
The PromoMEDIA team avoid any such disparity by ensuring they truly understand and feel part of your business even before any work begins. They’re always available – by phone, email, or by appointment in person – and will make sure that you can contact them as often or as little as you like. Those external to your organisation will never know that your marketers aren’t sitting in the office with you, and those within your HQ will feel as though their marketing colleagues are as much a part of the team as anyone else!
Years of Experience
As a full-service marketing agency with years of experience and chartered marketing status, our experience in the advertising and communications industry doesn’t just span years: it spans industries too. We’ve worked with everyone from household names on prime-time TV campaigns to one-man-bands looking to advertise on bus stops. Our services work online and offline and cover even marketing that’s non-traditional advertisement; such as search engine optimisation, brand reputation and PR services, design and production and strategy building.
Whatever challenges your business faces, we can help you overcome it with effective and great-value marketing.
Media Buying Power
Buying ad space can be a tricky job: and disproportionately expensive when you only want a couple of ads in certain locations. Unless you maintain strategic relationships with all of the thousands of media space agencies across the country, negotiating deals with them and even finding availability can be very difficult to do.
At PromoMEDIA, we’re buying space on behalf of not just you but lots of other clients, and with lots of agencies. This allows us to combine our buying power to negotiate the best possible deals and get you the spaces and locations that will be most likely to be seen by your target audience. There’ll be no back-page ads or low footfall locales bought ‘just because’. Our buying power allows us instead to ensure only the most relevant and appropriate spaces are purchased.
Of course, if you did have a marketing department in house, they wouldn’t just place adverts in magazines and send out press releases: and neither do we! We can manage your marketing processes truly from end-to-end, writing your strategy, designing your campaigns and delivering them. Working with your senior management and other relevant staff, we can make sure that your marketing planning aligns with your organisational objectives and that it will really deliver to the right audiences. Even if you’re currently yet to formulate a ‘brand’ as such, you can involve us from the outset and we can manage brand creation and development, including logo design, tone of voice and brand guidelines and values, aims and objectives.
There’s also no need to outsource other parts of the marketing workload, as PromoMEDIA already have everything in-house. Graphic designers, video producers, SEO experts and other specialised experts all work side-by-side on your projects – meaning everything is covered under the single fee you’ve agreed to in advance, without lots of sneaky hidden ‘add-on’ costs heaped on the bill afterward.
This management approach gives our team real ownership, responsibility and imperative to ‘buy-in’ to your organisation and its aims and values. Whilst of course we’ll stick to any layers of authorisation or permission required, its really important for us to feel like part of your business and to better nurture a healthy and strategic working relationship to your benefit. There will be no paying your bill and never hearing from us again: the PromoMEDIA team believe in working not just for, but with your team and ensuring you’re happy with our service at all stages throughout the branding and marketing journey.
If you’d like to start your journey to working with an award-winning and unbeatable full-service marketing agency with a difference, get in touch with PromoMEDIA today and we’ll be happy to discuss your needs and wants from your marketing and comms moving forward.