Tuesday 2nd of January 2018
New Year, New You? The endless New Years’ Resolutions people commit to can be tiresome year after year, but the onset of a new year does give the perfect opportunity to really resolve to do things better, smarter and differently: particularly where your business is concerned.
2018 will no doubt see the dawn of new trends in society and in advertising, and as the sector moves on, brands will need to be ready to adapt and move on in line with the latest industry developments. Here at PromoMEDIA (http://www.promo-media.co.uk/) we can help your journey to more agile and modern marketing, and for 2018, here’s our suggestions for your New Year’s Marketing Resolutions.
SEO, or Search Engine Optimisation, has long been a buzzword used by marketing agencies to insert different codes and lots of randomly-written content to your website. There is credibility in SEO, however, and as Google (and other search engines) develop their technology and algorithms, genuine original content is a necessity and for 2018, long-form is key.
For a long time, SEO engineers would insist that ‘the longer, the better’ was imperative when it came to content, but this hasn’t always been true. 500 words forms an effective blog or article for search engine ranking, but around the 1,000 mark is even better. Providing your content is original enough and written well enough to hold reader’s attention, up your game and make things slightly longer in order to best adhere to SEO guidelines and restrictions.
Speak to the PromoMEDIA or our sister company (http://www.promo-seo.co.uk/) team to ensure your Search Engine Optimisation (http://www.promo-media.co.uk/advert-services/seo-backlinks) techniques are constantly up-to-date and effective, throughout 2018 and beyond.
Video marketing has long been a premier advertising technique online, but for many, particularly small and medium enterprises, has been too expensive to invest in to reap its benefits. As a result, many smaller businesses have resorted to producing their own video adverts which are low-budget but look it: departing with their usual professionalism and brand standards just to force the medium.
Video has now moved on become accessible to all regardless of budget but still should remain consistent with your company’s branding and tone of voice. 2018 marks the first real era of high-quality professional video production for advertising, so makes the perfect opportunity for businesses to give it a try.
Video adverts come in a variety of styles and types (it’s not all YouTube or Facebook!) and should be adapted to the channel on which they’ll be featured. The PromoMEDIA team or fab Showreel company (http://www.showreel.org.uk/) can help produce your video adverts from conception all the way through to placement and delivery, elevating your brand to a new level for the New Year.
Facebook advertising is now so easily accessible that any click through to your timeline will see a whole host of paid placements from even the smallest of companies promoting products, services and brands that you may or may not have any interest at all in. And frankly, it’s annoying. Whilst most of us understand the need for a fair degree of advertising and don’t necessarily begrudge local businesses getting the word out, the constant stream of irrelevant advertising is frustrating and unwanted. These, alongside the pictures of “names most likely to x and y this year” that seem to be posted constantly with no alignment to the brands posting them, make being on the receiving end of social media advertising aggravating.
Instead, social media advertising should be carefully targeted and always on-brand and on-message: talking to the customer about something that will pique and hold their interest. This requires a degree of expertise to properly segment and navigate Facebook’s constantly updating algorithms and to ensure that your ads are seen by the right people at the right time and with the right message. Sound complicated? It is. But PromoMEDIA have the right team for the job who can manage and perfectly execute a social advertising campaign that’s more than just a logo and a line of text - http://www.promo-media.co.uk/type-of-ads/social-media
Television has long been seen as a mass marketing tool and whilst it is for many, there are now many specialised channels now available on satellite and cable is fast making it a marketing the tool for even the most niche of markets. It’s also worth noting that programming isn’t just watched live on a television set anymore or through terrestrial channels.
Even if you’re not sure if there’s a television channel relevant to your product or service, you may find that there’s a geographically-local station or something watched by your target audience that you didn’t know about. PromoMEDIA will conduct thorough primary research into your target market demographics and findings will include television watching habits (http://www.promo-media.co.uk/type-of-ads/tv-adverts). With this in mind, you may find that 2018 is the time for your brand to make it’s TV debut… without spending millions or talking to consumers that aren’t relevant!
Allowing both potential and existing customers to interact with your brand on a level that isn’t just a straight-forward purchase increases their positive feeling on your business/brand/product/service and encourages them to purchase in the future… and to keep purchasing! Yet event marketing is often overlooked by businesses as it’s misunderstood and considered difficult.
The PromoMEDIA Events Team can make an experience out of anything: be it a product launch, quirky new ad or a tie-in with an existing marketing campaign. The key to making your brand shareable and so that consumers talk about it is to let them build a positive and memorable picture of it. With clever planning and a degree of quirky mould-breaking, your business can host one or a series of memorable, professional and on-brand events (http://www.promo-media.co.uk/type-of-ads/outdoor)
Whatever tactic you decide to take as to your marketing and communications in 2018, involve the experts. PromoMEDIA’s team of specialist marketers (http://www.promo-media.co.uk/media-buying/) can elevate your brand to a new level of success… so what are you waiting for?