Friday 24th of November 2017
Setting up a new business or marketing campaign is exciting, but it’s all too easy for those involved to google the nearest billboard supplier and phone them to place an order without speaking to experts. Advertising has long been reputed as a cut-throat, highly competitive industry – and that’s not entirely displaced, but that is exactly why it’s important for you to liaise with a knowledgeable and experienced advertising agency.
You wouldn’t let a builder cut your hair or an accountant fix your plumbing… so why are you taking unnecessary risks with your brand’s image, communications and campaigns?
There’s much more to producing a successful marketing or branding campaign than sticking a poster on the side of the bus or on a tube station platform. In order to best ensure a progressive and prosperous campaign, thorough research into the messaging, audience and channel/s needs to be completed.
Knowing your customers (and audience of potential customers) is absolutely key to finding a channel and messaging that speaks to them in a way they’ll remember. This is where a specialist advertising agency comes in. PromoMEDIA can conduct comprehensive primary research into your desired audience, segmenting it to find the relevant and most effective channels and messaging to communicate with them. Rather than throwing away your advertising budget on mass marketing, you’ll find better value in identifying and talking to a particular market segment in a particular way.
When you hire an all-encompassing advertising agency, it’s often not actually them that place your adverts onto the poster or billboards. The exact placement of adverts is owned by hundreds, if not thousands, of specialist companies who own the space across the country. Each has their own fee scale and terms – so if you’re going to tackle your out of home advertising yourself, you’ll need to negotiate with each one individually, depending where, when and in what format you’d like your marketing communications to appear.
Full service marketing agencies such as PromoMEDIA take this (extremely time-consuming) hassle out of your hands and manage everything for you, maintaining the individual relationships as required; with you linking with just one point of contact instead. As a major marketing agency with numerous contacts and lots of ad-space purchases made every month, they’re in a stronger position to negotiate with such companies – landing you a better deal in monetary and resourcing terms. You’ll save money and time with PromoMEDIA managing your placements for you through our experienced media planners - http://www.promo-media.co.uk/media-planning
Taking your branding and any related guidelines into account, your creatives should stand out from the crowd but remain relevant, appropriate and professional.
When advertising, it is absolutely imperative to use a professional graphic design team to put together your campaign rather than designing anything yourself (http://www.promo-media.co.uk/advert-services/logo-specialist). There is zero room for error in professional corporate advertising: everything from colour tones to alignment must be completely perfect. The PromoMEDIA team have years of experience in advertising design, producing a range of successful household-name campaigns.
Spending money on out of home advertising (http://www.promo-media.co.uk/type-of-ads/outdoor) should be used to create memorable consumer experiences and this gives a great opportunity for you to use the space you’re advertising on creatively. Whether it’s recreating Kit Kat’s half-finished ‘Take A Break’ billboard or RWC’s watch handles on buses, your brand can operate outside of its normal comfort zone to try something new. PromoMEDIA have invested lots of time into producing such campaigns, and even if you’re lacking in ideas or inspiration, we can help you make something just as inventive… if not better!
Competitor intelligence can be difficult to get hold of: particularly if you’re playing against large corporations, FMCG businesses or really specialist services. Yet short of phoning round every advertising placement provider to try and subtly gain information on when and where your competitors are advertising, getting one up on them can be near-impossible.
PromoMEDIA have various long-standing strategic relationship with advert placement providers and other marketing agencies that can help you gain intelligence on your competitor’s likely course of action and angle. Whilst of course we can never guarantee to give you exact data on a competitor’s marketing tactics, we will share what we can – and promise to put you in a position of the utmost competitive advantage, no matter who else you’re working with or against; we have great media buying power and insight, to read more check out this page - http://www.promo-media.co.uk/media-buying
A common issue with businesses of all shapes and sizes is that terms, abbreviations and initials are used frequently internally: but make little to no sense to anyone outside of the company. We all do it, even with phrases we’ve picked up without thinking, but this can be a major barrier to communicating successfully to customers or potential customers. Messaging must be clear and concise, and easy to understand no matter who’s reading. This doesn’t just apply to advertising campaigns but everything in which you communicate with those external to your business; be it social media, email marketing or even phone calls.
The PromoMEDIA team are experts in communication: be it short sharp headlines, memorable taglines or explanatory copy. Working with a full-service ad agency helps you avoid the pitfalls of inefficient communications that come up all too often, even unintentionally. Your brand messages can be adapted to each audience or channel as required for the best fit possible and we can help manage this for you: keeping you on-brand but still relevant, no matter who you’re talking to, or where and when you’re talking to them. Your identified audience segment and channel may impact on your tone and messaging, so it’s imperative to have investigated into this before any marketing begins.
Contact PromoMEDIA today and stop wasting time and money on managing your campaigns yourself. Let the experts take care of it!