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TV advertising is a superb way to promote any company, brand or product and with so many channels to choose from it's now more of a reality than ever before for most businesses.
Whilst it's accurate to say that television advertising is expensive - when compared to other standard advertising options - it is often more affordable than people first imagine, and most importantly the results and profits it can generate are outstanding.
If advertising on television is something you are considering for your company, simply drop us a message today and we can give you more information and talk you through the various options suitable for your company. We look forward to hearing from you.
Most TV campaigns have a recommended minimum spend of £5000 to have a successful impact.
Television advertising is basically promoting a product or service using short visual clips on TV. It occurs across all stations (apart from BBC channels) and is a brilliant way of reaching millions of people watching TV and getting their attention for a short amount of time.
To advertise on TV remains a dream for most companies, with many discarding it from their initial marketing campaigns due to its perceived high costs, although that is not always the case. A TV ad most commonly runs for 20 or 30 seconds, but there are shorter 10-second versions available and even longer ones should this be of interest to you.
When you think about it, most people watch television at some point every day; whether they enjoy soaps, the news, sports, quiz shows or general daytime programmes – there is something to appeal to everyone. That is why it is such a popular form of marketing in Aberfan and why this medium is used to promote so many different products and services; from luxury brands to food and clothing retailers, holidays and much more. Almost any product or service can benefit from the power of TV advertising with its unique ability to hit millions of viewers in one go.
We often get asked, “how much does it cost to advertise on TV?”. It will be no surprise that there is no fixed price when it comes to a TV campaign. This is because costs are determined by a number of different factors.
Technically TV spots are given what is called a TVR (Television Viewer Rating). A TVR is essentially a rating based on how likely and how many millions of viewers are going to see your TV advert at the time of day it broadcasts. The higher the TVR the more people are watching - programmes such as The X Factor, The News, Coronation Street have high TVR figures. And put simply, the higher the TVR, the higher the costs.
Factors that determine the cost of TV adverts (and their TVRs) are outlined below:
Contact us today for free quotes and more information on television advertising.
Marketing on the independent ITV station is the most popular form of television advertising in the UK.
The country is broken into various ITV regions, each covered by different aerials, this means that your telly advert and tv ad can be broadcast in specific regions. This is why advertising on TV can work for mid-size companies and SMEs - who may just want to target a specific region to keep the cost down. The television regions of the UK are broken down as below:
There are also options on Channel 4, Sky Adsmart and ITV Player online to consider, drop us a message for more information on these.
You should consider using television advertising in Aberfan if you are looking for a significant uplift in your brand awareness and sales. Advertising on television has proven results.
Put simply, TV advertising is a hugely effective medium and media form for promoting a range of products, brands and services, as it can hit a captive audience of millions of viewers quickly and effectively. As there are also so many TV channels to choose from our TV experts will advise on which we will work for you based on what you are selling or promoting. It's also worth pointing out that buying TV ads is also much simpler than many TV advertising companies make out - it's, therefore, more of a possibility and less of a hassle than you probably imagine.
With PromoMEDIA by your side, we will put you in contact with the top buyer suitable for your enquiry, who can guide you through every intricacy and stage of the process, working to get the most from your budget and to achieve the results that you want. So, if you are seeking outstanding rates and to get your company and product in front of millions of potential customers look no further than us.
Therefore, if you need to extend your brand awareness, reach newer broader markets or create a brand-new image, nothing will do it better than UK TV advertising.
At PromoMEDIA we aim to be the best TV ad agency in the UK, delivering highly competitive pricing and the best TV spots for our diverse clients. When we get your enquiry we will pass this to the best and most suitable buyer for you. They will then call you to go through the options. Our teams can deliver:
When you are considering advertising on the television our media planners and media buyers will take the time to get to know your company, products and services to make sure that this is the most effective form of marketing media for your company. They will then put together a proposal, taking into account a good mix of relevant channels to fit your type of audience - matching your budget to your audiences’ television preferences - thus generating excellent results from your campaign.
The most successful campaigns are those which are targeted and timed effectively; some TV campaigns work best targeting daytime shows and the people who watch them – programmes like This Morning and Lorraine are great at targeting housewives, retired or those who are around in the daytime.
Peak-time evening shows such as Coronation Street, X-Factor, The ITV News or Emmerdale are watched by a mixture of millions of people, so these are of course brilliant at reaching a captive mass market quickly and telling them about you and what you offer. As when carrying out any marketing we suggest you put yourself in the mindset of your target market to achieve the best results; think about what are they doing, what do they like, what are they watching etc. That is the key to success - understanding who your target market is.
One of the reasons TV ads are so popular is because the audience can see and hear information about the products at the same time. In other media, it is often one or the other e.g. you hear a radio ad or see an advert in a newspaper. With TV marketing, you get a double hit of the senses, as well as reaching far more - literally millions - of people! The fact you can also highly target viewers - based on their viewing preferences and the channels that they watch - means that although reach is high, wastage is limited.
Sky Adsmart advertising is a brilliant way to target specific audiences with cheap telly advertising on Sky - it is a form of television advertising. Target markets are determined through the programmes that the consumers watch on Sky – so you could target viewers of Sky Sports, Sky News, and Sky 1 etc. This gives you a real and accurate idea of who is seeing your adverts - making sure that you are targeted and have little wastage.
To find out more information on Sky advertising watch the video below.
Yes! Experienced in the art of TV advert production, as well as media planning and purchase, PromoMEDIA is skilled experts when it comes to producing TV adverts across a wide range of sectors. The quality of a TV advert is very important, there is no point in having brilliant TV spots if you are let down by the actual television advert itself. If you need help with developing a concept script, casting, shooting and post-production we can help, you can read more here.
TV adverts also need to be approved by Clearcast (who are the regulatory board for TV ads) and we will take care of this on your behalf. We aim to remove the stress of TV advertising in Aberfan by making it a simple process for you - looking after the booking, creation and clearing of your advert.
Check out our Chitty Chitty Bang Band TV advert which recently ran on ITV. Starring Jason Manford, Claire Sweeney, Phill Jupitus and Carrie Hope Fletcher; the client was delighted with the results. We secured some great slots including Coronation Street, Emmerdale and This Morning.
If you are interested or want to book a TV campaign with us, check out the points below and contact us today; we can also chat through these points if you are unsure or would like more information:
Should you require more information on TV adverts or require a no-obligation FREE quote, please fill in our contact form on this page. Once we receive your enquiry we will get back to you as soon as possible with advice and details on TV advertising for your business.
PromoMEDIA Favourite TV Advert of the Week
Our favourite ad of the week this week is this incredibly moving Adidas commercial created by 26-year-old student filmmaker, Eugen Merher - everyone - watch it here.
Combination Marketing
You should never underestimate the power of television advertising as part of an overall marketing campaign and media miz - or as an individual promotional tool, however, often clients often buy TV adverts and video-on-demand options as the “cherry on top” of their broader marketing campaigns and successfully couple this form of marketing with this popular options:
If you would like more information on these forms of marketing simply drop us a message or follow us on social media. For more information on our full range of products go to our homepage. You can also read more here about the history of TV advertising.
Get in touch with us today and see the benefits of TV advertising in Aberfan for your product or service. As outlined there are lots of benefits to this popular form of marketing, which is why it's used by a huge variety of different companies, plus with options to suit most budgets, it is therefore often more affordable than many realise.
We look forward to hearing from you soon and getting your product on the silver screen and in front of millions!
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