Our team can set up advertising campaigns on buses in various locations to promote your brand's products and services.
Many companies choose to advertise on buses as these create a lot of exposure to pedestrians and other motorists in towns and cities.
Bus advertising is a very popular form of marketing in the UK and with 4.53 billion bus journeys made every year you can see why, particularly as those travelling (either sitting or standing on the bus) represent a captive audience for advertisers. Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at! Advertising inside buses, bus seat advertising and advertising on bus sides is therefore favoured by both household names and local brands alike, and can be used for commercial and public service messaging.
If bus advertising, bus stop advertising, bus seat advertising or bus shelter advertising is something that you are interested in, contact us today and one of our friendly media planning team will call you to discuss the various options available.
Bus advertising refers to the marketing of brand messages across bus vehicles and their travel infrastructure. This allows for bus users to become exposed to marketing messages as they travel, as well as the public who see the buses on the street.
Bus ads allows brands to communicate with a variety of different consumers across the socio-economic scale and on a variety of different trips. Did you know that 33% of all bus journeys made in the UK are commutes, 43% for shopping trips and 21% for social visits? So, whoever you’re marketing to, and whatever for, it’s likely you’ll be able to target the correct audience using bus advertising and the various marketing options available.
Bus ad effectiveness is therefore considered to be very high as it’s able to reach a broad range of people within targeted locations; it is subsequently popular with many and it is one of the most popular forms of marketing we deal with at PromoMEDIA.
Whilst not many of us enjoy travelling by bus, it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising within the vehicle (bus seat advertising) – particularly if it is bright, eye-catching or clever. A captive audience of this type are more likely than those ‘on the move’ (driving or walking) to enter a URL into their device or take an action stipulated on an advert. Keeping your bus seat advertising messaging interesting and clear but intriguing enough to encourage further activity with passengers can be extremely beneficial and successful.
Bus users can be identified and broken down into several socio-economic group, including some that can be hard to reach with other low-cost marketing techniques. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising.
Another benefit of bus advertising (apart from targetting passengers) and the reason for high bus advertising effectiveness, is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route! It’s important therefore not to discount bus advertising from your marketing campaigns, even if you think your target market aren’t regularly using the bus as they will still be exposed to marketing messages on the side of vehicles as well as at bus stops. In fact bus side advertising, bus rear advertising, bus t-side advertising are highly visible; with massive exposure to potential consumers.
Bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMEDIA are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.
Despite it not being always immediately apparent, there are numerous ways that buses can be used for advertising. The most common forms of bus advertising in the UK are:
For more information on these specific forms of bus advertising and a breakdown of the cost of advertising on buses in the formats above, contact us today via the form on this page.
Panel adverts inside of the vehicles are the most common form of bus advertising and sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are popular form of bus ads with all types of industry sectors particularly finance (http://www.promo-media.co.uk/projects/finance/) and healthcare (http://www.promo-media.co.uk/projects/health-care/).
The exterior of buses are also commonly used for advertising (these are known as bus back ads or bus rear advertising). These are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can therefore be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.
Bus side advertising (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high-footfall in places such as town and city centres. This type of advertising is very popular in the retail sector (http://www.promo-media.co.uk/projects/retail/).
Bus wrap advertising is the most effective but also most expensive form of bus advertising. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.
All adverts on buses can be targeted; right down to set routes, locations or bus types. For example, public service messages aimed at children can be placed on school buses (http://www.promo-media.co.uk/projects/education/), event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies (targeting a particular locale) can be very specific with their messaging.
The best bus stop advertising methods therefore vary depending on what you are promoting. Whether this is a local product or something with national appeal. Bus advertising can be managed by contacting the bus travel provider directly, however, this can be complicated as there’s hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs! At PromoMEDIA we manage these relationships for you (and have existing relationships in place), so we can successfully place your ads across various bus fleets at top bus advertising rates, no matter where they are in the UK.
Bus advertising is also commonly combined with other forms of outdoor advertising for greater impact, so if you are thinking of partnering your bus ad campaign with another advertising formats we can help. Typically successful combinations include other general forms of outdoor advertising (http://www.promo-media.co.uk/type-of-ads/outdoor/), targeted local television advertising (http://www.promo-media.co.uk/type-of-ads/tv-adverts/) and train station advertising (http://www.promo-media.co.uk/type-of-ads/train-station/).
Advertising across bus travel infrastructure such as bus stops and on the back of tickets is a method that can also be used for both commercial and public service messaging. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.
Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and share-able. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters! Coming up with a creative vision may seem easy but can be tricky to implement. This is where the PromoMEDIA team can help: we can make your vision a reality and share the vision with relevant press and interested parties to boost its success.
For info on bus stop advertising, including the cost of bus stop advertising sizes contact us today.
“How much does it cost to advertise on buses” isn’t a straight forward question and certain variables can affect bus advertising rates as well as the cost of bus stop advertising.
The three main factors which determine the costs of advertising on a bus are below:
Location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads in general are more expensive than more rural areas and regional bus advertising campaigns.
Size of fleet – the number of buses you to choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.
Type of bus advert – as mentioned there are lots of bus advertising options (bus wrap advertising, bus shelter advertising, bus rear advertising, bus seat advertising etc), in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.
Length of campaign – the longer you want your bus ads to run the more expensive, again however, it is proven that the longer the ads are up the better the return on investment.
As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.
If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads, to bus shelters or tickets, please do not hesitate to contact us today. Bus advertising effectiveness is proven and works for a wide variety of companies. We look forward to hearing from you and getting the wheels in motion!