Radio Advert Planning

Radio Advert Planning

We are a top rated radio ad agency in the UK who work to provide the best services to clients looking to promote their businesses.

Specialist Radio Advertising

Specialist Radio Advertising

Radio Advertising is a great way to ensure potential customers listen to your advert every day. A common phrase is that people 'can't close their ears', and that's the beauty of radio advertising.

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Radio Advertising

Here at PromoMEDIA we are experts in radio advertising and are a leading UK radio ad agency, so if you're looking for radio station advertising for your company look no further. Your business could soon be broadcasting your advert across the airwaves. 

Our radio advertising teams work with major UK commercial radio stations, who have a large number of listeners, and can therefore arrange Heart FM advertising, Capital FM advertising and Smooth Radio advertising all across the country. As well as these large commerical stations we can also arrange radio adverts on smaller more local radio stations, which are well known in their regions. The power of radio advertising has stood the test of time and is used by diverse communications in many different sectors. In this section we will run you briefly through why advertising works, a radio advertising price guide and other general information on radio advertising in the UK. 

If you are unsure which radio stations are the best for you, we can also advise on the best stations to advertise on in your area to achieve your target market; even recommeding times of days which would be best. At PromoMEDIA our radio station advertising teams will take on board what you are selling and your budget to make radio advertising work for you, your company, product and service.

If you are interested in a radio advertising in your area or nationally across the UK, please complete the enquiry form on this page and we will be in touch. Our experienced radio media buyers will take you through the advantages of radio advertising, as well as radio advertising costs, plus any other questions you may have about this popular form of marketing either on the phone or by email. 

What is Radio Station Advertising?

Radio advertising is a way to promote your company, product or service over the radio waves through the medium of short audio adverts (typically 30 seconds long), which are broadcast on commercial radio stations across the country. These radio adverts run in between songs, chat and news bulletins and are used by a variety of companies due to their ability to reach a huge cross section of society in a cost-effective way. As radio advertising costs are reasonable when compared to other forms of marketing it subsequently achieves a great return on investment; this is one of the main advantages of radio advertising.   

When you think about it, most people listen to the radio on a daily basis in their homes, at work and also typically when driving, therefore radio advertising is a great way to reach a mass amount of people quickly. Radio as an advertising medium is very popular with all types of companies from shops to restaurants, cars and luxury brands; it is a great addition to any marketing campaign, either as a solus piece of marketing or part of a wider plan. 

As mentioned one of the main benefits of radio advertising is it’s reach, it can hit millions of people all at once. Most forms of media (apart from TV advertising - cannot claim to achieve such audience reach and it manages to achieve this at a fraction of the price of TV ads. However, even though radio advertising can hit a huge number of listeners this isn’t untargeted, most radio stations have different and specific audience demographics e.g. younger people tend to listen to Capital FM, older listeners tend to tune into Smooth and Heart FM. This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high.

When thinking about which station to go for, put yourself in the mind of your customer and think “what station would they listen to”? We always believe at PromoMEDIA that you should put yourself in the shoes of who you are targeting to get the best results. Look at your customers as people, not numbers and stats.

With radio advertising and with so many people "tuning in" daily, it’s therefore very important to choose the correct station and most appropriate times of day. Here at PromoMEDIA we can both advise and help choose the station and best radio advertising spots on these  (a collection of radio ads is technically known as 'airtime'), and all at top radio advertising rates. 

What is the Cost of Radio Advertising Near Me?

In our time as a radio ad agency we often get asked "What are radio advertising costs?” or “How much does it cost to advertise on radio?” As with any form of marketing it depends on a number of factors and different stations have different costs. That said, there are certain factors which broadly determine the cost of radio advertising, outlined below:

Reach/ Number of Listeners – the more people who tune into a radio station on a daily basis the more expensive it will be. Heart radio advertising costs and Capital radio advertising costs are obviously more expensive than smaller local stations closest to you, but you would expect this because they have more listeners (but more listeners, so potentially more customers for you!).

Number of Slots – the more slots (number of radio adverts) you choose to have the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavy-weight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take with your radio ads our media planners will advise.

Length of Campaign – most radio adverts are the same length – 30 seconds – and a typical campaign would be over one week or two. Sometimes however you may want to do less and a weekend promotion or a “winning weekend” are popular. If you have a larger budget, you may look to do a few weeks of radio ads to really get your message and brand out there on the air-waves! For the best results from radio advertising campaigns we tend to suggest the minimum of a week.

Time of Slots - depending on what you are promoting, certain times of day may work better. Radio advertising slots are broken down into breakfast, day, evening (rush hour) and night. The most sought after tend to be breakfast and evening as they have higher listeners - when parents are on the school-run or people are going to and from work. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety. 

Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” with radio advertising you can also do what is called “talk-up” or “radio co-promotions”, this is where the DJs/presenters talk about your product or service. They are given script and bullet points to mention so that they talk about the right things and are “on message” with your brand. Radio co-promos are often a fun and informal way of getting your key information across in a more relaxed way to listeners. Sometimes radio stations can be picky about what services and products they do co-promotions for. Examples of co-promotions are when DJs/presenters talk about how “great” a film or theatre show is - when they may actually have not seen it! 

Taking in the above factors you can see that planning radio advertising can be quite complicated. However, here at PromoMEDIA we are an expert radio ad agency and will work with you and your  specific budget to put together the most suitable package for you. Use the contact box on this page to get in touch and find out more. If you like, we can give you the average cost of local radio advertising near you, Heart radio advertising costs for your local Heart station or we can just chat you though why radio advertising could work for you.

Does Radio Station Advertising Work?

When we get asked the question “does radio advertising work?” the simple answer is "yes", if done correctly and on the right stations. It is why radio as an advertising medium continues to remain popular across all sectors.

Radio Advert Tip

With radio adverts you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Sometimes catchy phrases work and a good sound bed can attract attention further - but also just being clear and direct is important. Try not to be too clever, as when you think about it, most nearby listeners are doing other things - working, driving etc - so get to the point and don't be too confusing.  

Can You Help Me Make a Radio Advert?

Yes. We have a team of experts at our radio ad agency who can create these ads for you for at a fantastic price. Often if you get an ad made directly by a radio station it costs more money.  Get in touch today and we can help you make your radio advert ( When producing this for you we of course take into account best practices which in turn can get you the results you want, as well as helping with scrip writing and finding a suitable voice-over artist.

Radio Station Advertising Company

Do it! Here at PromoMEDIA we love radio advertising as we really believe it works and have seen the results many many times for differing clients.

Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best. Remember people are often doing others things whilst listening so don’t confuse them.

How to Advertise on Radio

For those who are looking to advertise on radio get in touch on the enquiry form on this page. Let us know the following information so we can start to put together a bespoke plan for you:

  1. Which station you want to go. If you are unsure, tell us what your target market is and we can advise of the most suitable radio stations.
  2. When you are looking to go “on air” – when you want to start advertising.
  3. If you need us to help making your advert or if you have one made already.
  4. We will send them back radio advertising rates and dates you can start. It’s no obligation so you can see whether it works for you!

Contact Us

If you are looking for radio advertising for your product or service, contact PromoMEDIA today for a no-obligation free quote. We can supply you with more information on the advantages of radio advertising, radio rates or any other radio advertising ideas you may need. As mentioned, radio advertising is a very cost-effective method of marketing and is suitable for most products, companies and services. We look forward to hearing from you.