Television Advertising

Television Advertising

As a leading TV advertising agency, we pride ourselves in offering the best value for money on a full range of TV advertising options. We work hard to make sure that our clients are happy with their TV campaigns and achieve the results they desire.

Advertising on TV

Advertising on TV

If you would like to advertise your brand, service or product on television contact us today for more information and FREE quotes. Get your product seen by millions!

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TV Advertising

Television advertising is a superb way to promote any company, brand or product and with so many channels to choose from it's more of a reality than ever before for most businesses.

Whilst it's accurate to say that TV advertising is expensive - when compared to other advertising options - it is often more affordable than people first imagine, and most importantly the results and profits it can generate are brilliant.

If advertising on television is something you are considering for your company, drop us a message today via the enquiry form on this page and we can give you both a FREE quote and also talk you through the various options which are suitable for your individual company needs and budget.


What is Television Advertising?

Television advertising (or telly advertising as it is commonly known) is basically promoting a product or service using short visual clips on TV.

It occurs across all stations (apart from BBC channels) and is a brilliant way of reaching millions of people and getting their attention for a short amount of time.

To advertise on TV remains a dream for most companies with many discarding it from their marketing campaigns due to its perceived high costs, although that is not always the case. 

TV ads most commonly run for 20 or 30 seconds, but there are shorter 10-second versions available and even longer ones should this be of interest to you.

When you think about it, most people watch television at some point every day; whether they enjoy soaps, news, sports, quiz shows or general daytime programmes – there is something to appeal to everyone! That is why telly ads are such a popular form of marketing and why this medium is used to promote so many different products and services; from luxury brands, through to food and clothing retailers, holidays and much more.

Almost any product or service can benefit from the power of TV advertising. 

To find out more about TV advertising contact us today. 

TV Advertising Costs UK

We often get asked “how much does it cost to advertise on TV?”, “how much does a 30 second TV ad cost?” or even, “how much are TV adverts?”. 

It will be no surprise that there is no fixed price when it comes to TV ad rates. This is because TV advertising costs are determined by a number of different factors.

Technically TV spots are given what is called a TVR (Television Viewer Rating). A TVR is essentially a rating based on how likely and how many millions of people are going to see your TV advert at the time it broadcasts.

The higher the TVR the more people are watching - programmes such as The X Factor, The News, Coronation Street have high TVR figures.

And put simply, the higher the TVR, the higher the costs. 

Telly Advertising Cost Factors

ITV television advertising costs and their TVRs vary across the UK, depending on regions and their population - the larger the area and population the more expensive the telly ads are likely to be.

Factors which determine the costs of TV adverts (and their TVRs) are outlined below:

  • The length of the ad – the longer the television advert, the more expensive it is. Typically TV ads are 10, 20 or 30 seconds. Very occasionally there are longer ones – like the infamous John Lewis ones at Christmas. Unless your brand is very well known (and you have a big budget) it’s best to go for 20 or 30 seconds so you have enough time to get your message across. 
  • The channel you are going on - you can choose between ITV, Channel 4, Sky Adsmart and ITV Player. Each of the different channels has different viewing figures and different types of audiences. With ITV you can break down your TV ads to target specific regions (outlined in the section below), whilst with Channel 4 you have to do a national package (as they can’t break their telly ads options down into smaller regional areas).
  • The region – some areas of the country are more densely populated and the more people in a region (and therefore likely to see it) means your television advert will cost more. Areas like London and The North West (Granada) are expensive. However, you will reach more people and subsequently the results can be amazing for your company. You have to balance budget vs potential reach and possible profits.
  • The programmes you are targeting - you may want to target viewers of particular programmes by requesting certain spots - this can be done on ITV where you can select or “spot buy” e.g. You can pay for a guaranteed television ad slot in Coronation Street or This Morning. With Sky Adsmart you can also target certain “types” of people or demographics e.g. those that watch lots of sport or those that watch music programmes.
  • Time of day – you may want to target people in the morning, afternoon or evening. This depends on your product. When you think about it you see lots of television adverts for children's toys in the morning but not late at night. Again, you should consider your target audiences viewing habits when booking TV ads, putting yourself in their shoes.
  • Time of year – some times of year are more expensive than others. Christmas time is obviously more expensive and other key dates such as Valentines, Easter etc. are also very busy with advertisers keen to be seen in the marketplace. 

Contact us today via the form on this page for FREE quotes and more information.

TV Advertising Regions

Marketing on the independent ITV station is the most popular form of television advertising in the UK.

The country is broken into various ITV regions, each covered by different aerials, this means that your telly advert can be broadcast in specific regions. This is why to advertise on TV can work for mid-size companies and SMEs - who may just want to target a specific region. 

The television regions of the UK are broken down as below:

  • Granada
  • STV
  • Central 
  • Anglia 
  • Borders
  • London 
  • Meridian 
  • Tynes Tees 
  • West Country 
  • Yorkshire

There are also options on Channel 4, Sky Adsmart and ITV Player online to consider, drop us a  message for more information on these. 

Why Should I Advertise on TV?

You should consider using television advertising if you are looking for a significant uplift in your brand awareness and sales. 

Put simply, television advertising is a hugely effective medium for promoting a range of products and services as it can hit a captive audience of millions of people quickly and effectively. As there are also so many TV channels to choose from our TV experts will advise on which we will work for you based on what you are selling or promoting. 

It's also worth pointing out that buying TV ads is also much simpler than many TV advertising companies make out - it's, therefore, more of a possibility and less of a hassle than you probably imagine. 

With PromoMEDIA by your side, we will guide you through every intricacy and stage of the television advertising process, working to get the most from your budget and to achieve the results that you want. 

So, if you are seeking outstanding industry TV advertising rates and to get your company and product in front of millions of potential customers look no further than us. 

Did You Know...? TV Ads are x 2.5 Times More Effective Than Other Media!

Therefore, if you need to extend your brand awareness, reach newer broader markets or create a brand-new image, nothing will do it better than UK TV advertising.

With TV adverts having tremendous power to create an impressive sales uplift, you can expect to see your campaign out-performing other forms of marketing.

Your Local TV Advertising Agency

At PromoMEDIA we aim to be the best TV ad agency in the UK, delivering highly competitive pricing and the best TV spots for our diverse clients.

We can deliver:

  • National Television advertising campaigns
  • Regional Television advertising campaigns
  • Sky TV Advertising -  (via Sky Adsmart)

When you are considering advertising on the television our media planners and media buyers will take the time to get to know your company, products and services to make sure that this is the most effective form of marketing for your company and how you are best show-cased through your advert. They will then put together a proposal, taking into account a good mix of relevant channels to fit your type of audience - matching your budget to your audiences’ television preferences - thus generating excellent results from your campaign. 

With brilliant results, advertising on TV is a very popular choice, particularly with large and well-established brands but increasingly smaller local companies wanting to increase their public awareness. 

Targeting Your Audience with TV Ads

The most successful television advertising campaigns are those which are targeted and timed effectively; some TV campaigns work best-targeting daytime shows and the people who watch them – programmes like This Morning and Lorraine are great at targeting house-wives, retired or those who are around in the daytime.

Peak-time evening shows such as Coronation Street, X-Factor, The ITV News or Emmerdale are watched by a mixture of millions of people, so these are of course brilliant at reaching a captive mass market quickly and telling them about you and what you offer.

As when carrying out any marketing we suggest you put yourself in the mindset of your target market to achieve the best results; think about what are they doing, what do they like, what are the watching etc. That is the key to success - understanding who your target market is. 

At PromoMEDIA we believe that TV advertising is an unparalleled form of marketing to both enhance, enforce and enrich your reputation so, unleash the power of TV adverts today with our help; we can secure either national or regional TV adverts to suit your bespoke needs, getting your company on the silver screen and in front of millions.  

The Power of TV Advertising

One of the reasons TV ads are so popular is because the audience can see and hear information about the products at the same time. In other mediums, it is often one or the other e.g. you hear a radio ad or see an advert in a newspaper.

With TV marketing, you get a double hit of the senses, as well as reaching far more - literally millions - of people!

The fact you can also highly target viewers - based on their viewing preferences and the channels that they watch - means that although reach is high, wastage is limited. 

What is Sky Adsmart Advertising?

Sky Adsmart advertising is a brilliant way to target specific audiences with cheap telly advertising on Sky.

Target markets are determined through the programmes that the consumers watch on Sky – so you could target viewers of Sky Sports, Sky News, and Sky 1 etc.

This gives you a real and accurate idea of who is seeing your adverts - making sure that you are targetted and have little wastage.

Here at PromoMEDIA, we can get you great rates for advertising on Sky TV.

To find out more information on Sky advertising watch the video below.

Can You Help With Television Advertising Production?


Experienced in the art of TV advert production, as well as media planning and purchase, PromoMEDIA are skilled experts when it comes to producing TV adverts across a wide range of sectors.

The quality of a TV advert is very important, there is no point having brilliant TV spots if you are let down by the actual television advert itself. 

Networking with a range of directors and television advert producers, we can, therefore, take care of all production requirements if you need help in this area; otherwise, we can simply purchase the TV spots or campaigns as desired.

If you need help with developing a concept script, casting, shooting and post-production we can help, you can read more here -

With the main purpose of creating a television advert to get your audience to enquire or buy we believe that more innovative adverts are the most likely to get an audience to engage and that your message needs to be clear - as there is only a short amount of time available to get your message across. 

TV adverts also need to be approved by Clearcast (who are the regulatory board for TV ads) and we will take care of this on your behalf.

We aim to remove the stress of TV advertising by making it a simple process for you - looking after the booking, creation and clearing of your advert. 

Check out our Chitty Chitty Bang Band TV advert which recently ran on ITV. Starring Jason Manford, Claire Sweeney, Phill Jupitus and Carrie Hope Fletcher; the client was delighted with the results.

We secured some great slots including Coronation Street, Emmerdale and This Morning.

How Do I Book a TV Advert & Buying TV Advertising in the UK

If you are interested or want to book a TV campaign with us, check out the points below and contact us today; we can also chat through these points if you are unsure or would like more information:

  • Identifying the specific target market for your product or service – think about what channels and programmes they watch, also consider what times of day they are likely to be viewing. 
  • Which part of the country you want to target – are you looking for a local or national campaign? As mentioned above the UK is broken into different TV regions and you can select which work for you.
  • Budget - if you have some idea of your budget, let us know. Otherwise, we can propose costs for you.
  • TV spots buyingwe can purchase specific spots for your campaign if you know which programmes you want to have adverts in. 

Should you require more information on TV adverts or require a no-obligation FREE quote, please fill in our contact form on this page. Once we receive your enquiry we will get back to you as soon as possible with helpful advice and details on costs. 

PromoMEDIA Favourite TV Advert of the Week

Our favourite ad of the week this week is this incredibly moving Adidas commercial created by 26-year-old student filmmaker, Eugen Merher - everyone is talking about it.

We love it! Watch it here.

Combination Marketing

You should never underestimate the power of TV advertising as part of an overall marketing campaign - or as an individual promotional tool, however, often clients often buy TV adverts as the “cherry on top” of their broader marketing campaigns and successful couple this form of marketing with this popular options: 

If you would like more information on these forms of marketing simply drop us a message. For more information on our full range of products go to our homepage.

TV Advertising Summary

Get in touch with us today and see the benefits of TV advertising for your product or service.

As outlined there are lots of benefits to this popular form of marketing, which is why it's used by a huge variety of different companies, plus with options to suit most budgets, television advertising is therefore often more affordable than many realise.

If this form of marketing is of interest to you drop us a message and we'll be in touch with more information and costs to make television advertising a reality for your company. 

We look forward to hearing from you soon and getting your product on the silver screen and in front of millions!



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