We offer expert advertising services for companies within the health and fitness sector, including gyms and sports clubs, to help promote their various services to the public.
Our team can carry out a range of advertising strategies including billboards, radio and TV to promote your brand and services in the fitness and well-being sector.
The fitness industry is one of the fastest-growing and most popular industries in the world. Interest in fitness, sports and general well-being is bigger than ever before and appeals to many. You only need to look around at a gym floor and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests. In today’s highly competitive sports and fitness industry it is important to stand out for the crowd, appeal to a wide cross-section of people and get noticed.
At PromoMEDIA we work with a variety of sporting and fitness companies providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different sectors appeals to a cross-section of society, meaning that each campaign has to be tailored and bespoke.
If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions. Rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!
This is a question which has no simple answer. In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.
Naturally, each sector also has different target markets too – young football players are different to older yoga lovers or tennis players. Here at PromoMedia we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets we can create a campaign which works for you, ultimately getting you more sales, participants or members.
Billboards work great in the fitness industry as it allows you to show the positive benefits of fitness in a visual way. You can target specific locations either local to your gym or sports centre, or you can target to specific locations where your potential customers may be. You can see more details on the billboard ads we offer here - http://www.promo-media.co.uk/advert-services/billboard-specialist/ and find out more on what is available.
Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus-stops and underground escalator panels.
At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.
For national gym or larger regional companies, TV advertising works brilliantly. With mass reach and again as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results.
You can find more information on television advertising here - http://www.promo-media.co.uk/type-of-ads/tv-adverts/ to see what we can do for you. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results.
Similar to TV radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand - http://www.promo-media.co.uk/type-of-ads/radio-adverts/. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options. When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.
If you are looking to promote your company in the highly competitive Sports and Fitness industry get in contact with us today. One of our friendly team will get back to you and talk you through the options to take your business to the next level and stay ahead of your competition.