Brand Marketing Agency
As a leading brand marketing agency PromoMEDIA are able to help clients market and present their business effectively across a number of different platforms.
Brand marketing is important so that the general public not only become aware of your business, products or services but that they are comfortable with it, like what it represents and subsequently have a high trust and engagement factor.
Our media teams, work across a wide cross-section of industries and will work with you to achieve an image you are happy with it. We will then put together a marketing plan to appeal to your target market to get your key messaging "out there".
For more information on our company branding services fill in the contact form and we will get back to you as soon as possible.
What is Brand Marketing?
Put simply it is the process of building a positive and memorable perception of a business to ensure that it is seen favourably in the eyes of the general public.
In creating such a positive outlook it in turn leads to increased trust, demand and interest.
Leading brands command respect and enjoy longevity as they nuture their brand image and perception, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands enjoy positive word of mouth and high levels of recommendations. This is something that all companies aspire to achieve.
What Makes a Brand?
There are many different assets which make up the creation of a brand.
Some of the basic factors include:
- Logo - it should look professional and in some way represent what you do. If you would like more information on logo creation and help designing your logo read here.
- Social media - should gives an insight into your company's work and personality. There are a range of different social media platforms to choose from including Facebook, Youtube ads, Instagram, Snapchat and more. For more information on social media and social media advertising read here.
- The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced in either through radio or television campaigns. How you communicate directly says a lot about who you are.
All of the above contribute to the overall feel of what you and your company both offer to the public and how you are represented.
For more information on our brand marketing options contact us via the enquiry form on this page.
What is The Right Branding For My Company?
There is a not a simple answer; basically, you are all different! How you want to be perceived will vary depending on the industry you are in and the product or service you are offering.
Some businesses like and need to appear formal and authoritative in their communications, examples of this would include:
It would be inappropriate to be anything else.
Others companies will want to be more chatty, informal. Examples of these can include:
As you can imagine there are lots of different approaches that can be considered and implemented for a business in order create a successful and memorable brand. Here at PromoMEDIA our friendly teams will work closely with you, listening to how you want to be presented and then work backwards from that point, to go on the journey to create a perfect and effective image.
Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from social media ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.
For more information simply drop us a message and we chat you through the options.
Branding and Relationship Marketing Costs
There are no set costs for branding company, it depends on how much work needs doing and what stage of developmnet you are at.
Some companies will already have a name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision.
Other companies are totally new and are at the their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else.
When getting in touch if you can give us an idea of budget and we can suggest an action plan to move your business forward, otherwise we can suggest different budgets to suit you.
What are the Benefits of a Rebrand?
There are a number of benefits when it comes to rebranding a business however the two main ones are:
- Attracting new customers to your company
- Creating a fresh look to keep existing ones engaged
Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers.
Sometimes you may want a total new look and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you. Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.
We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors by giving you a modern and up to date feel.
How to Rebrand your Business
If you are looking how to launch or rebrand your business, please follow the following steps:
- Analyse your current brand. Think about what you do and don’t currently like about it.
- Research your competitors – what are they doing that you like and think works?
- Contact our team using our enquiry form on this page and give us the information above.
- Decide how you want your business to be presented.
- Leave the rest to us and we will come back to you with some fresh and exciting ideas.
Get in Touch
At PromoMEDIA we are experts in branding new businesses and rebranding existing ones. We have worked with many clients in various niches and we can create a completely bespoke strategy.
So if you'd like to discuss the services which our brand marketing teams please fill in our contact form and we will get back to you.
We look forward to hearing from you.
