Advertising on the radio is a brilliant way to reach a wide audience at very affordable rates. For more information and FREE quotes on this brilliant form of marketing contact our experienced and friendly teams today.
Radio adverts are an affordable and great way to reach a diverse audience; our teams can place ads on major commercial stations as well as smaller local ones. For more information contact us today.
Here at PromoMEDIA we are a leading radio advertising agency, so if you're looking for radio advertising for your company, service or product look no further than us; we'll have your brand broadcast on the airwaves in no time at all!
Our experienced marketing teams work with major commercial stations everyday and are able to arrange Heart FM advertising, Capital FM advertising and Smooth Radio advertising across the whole country. These hugely popular stations reaching millions of listeners on a daily basis.
As well as these large well known commerical stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.
If you are interested in this popular and cost-effective form of marketing please complete the enquiry form on this page and we will be in touch today. Our experienced media buyers will take you through the advantages, as well costs, plus answer any other questions you may have about advertising on the radio!
We look forward to hearing from you.
Put simply, it is a way to promote your company, product or service over the radio through the medium of short audio adverts (typically 30 seconds long), which are broadcast on commercial stations across the country.
These radio adverts typically run in between songs, chat and news bulletins and are used by a variety of companies due to their ability to reach a huge cross section of society.
Radio ads are used for a variety of messages; from commerical selling through to public service messaging.
Radio advertising costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used by companies time after time.
If you would like FREE quotes on radio advertising contact us today.
We often get asked “How much does it cost to advertise on radio?” or "what are the going rates for radio ads?".
As with any form of marketing it depends on a number of factors - with different stations naturally have different costs due the size of their audience and listenership.
The factors which broadly determine the cost of radio advertising are outlined below but for more information drop us a message and we will explain in more detail:
Taking in the above factors you can see that planning an effective radio campaign can be quite complicated, however, as an expert radio agency we will work with you and your specific budget to put together the most suitable package.
Simply drop us a message today and we will send over more specific information and radio advertising costs.
The simple answer is yes!
When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore radio advertising is a great way to reach a mass amount of people quickly as they go about their daily lives.
This mass reach is one of the main benefits of radio advertising; it can hit millions of people all at once.
Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.
However, even though radio ads hit a huge number of listeners this isn’t untargeted as most stations have different demographics e.g. younger people tend to listen to Capital FM, older listeners tend to tune into Smooth and Heart FM. Our teams will help match your product and message to the most suitable stations.
This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio advertising has high reach in terms of numbers but wastage is reduced as these people are targetted.
The value for money of radio advertising offers is another reason it is popular with many advertisers and companies.
As radio listeners represent a great cross-section of society (and there is a huge amount of station to choose from), advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries.
The most popular types of companies who advertise on radio through our teams at PromoMEDIA include:
If you would like to book a radio campaign contact us today for more information.
When thinking about which station to go for, put yourself in the mind of your customer and think “what station would they listen to”?
Selecting the right station is the key to all successful campaigns, there isn't one station better than the other per se but there will be one which is most suitable for your aims and ambitions. We always believe at PromoMEDIA that you should put yourself in the shoes of who you are targeting to get the best results when employing any marketing tool.
The most popular campaigns we run at PromoMEDIA are with:
Contact us today for more information and advice. We can get your free costs for the station of your choice.
Advertising on radio is a great addition to any marketing campaign, either as a solus piece of marketing or part of a wider promotional plan.
including online (http://www.promo-media.co.uk/type-of-ads/online-search/) or social media marketing (http://www.promo-media.co.uk/type-of-ads/social-media/) - as people often Google or research what they hear at a later date when they have more time and aren't working, driving etc. Also as radio is an audio medium sometimes advertisers like to back up their campaigns with visual imagery, often looking at press and newspaper ads (http://www.promo-media.co.uk/type-of-ads/press-adverts/), bus ads (http://www.promo-media.co.uk/type-of-ads/bus-ads/) or other forms of outdoor promotions (http://www.promo-media.co.uk/type-of-ads/outdoor/).
As a full service media agency PromoMEDIA can also look to book all these various other marketing options as well, to position you confidently in the eyes and ears of your target market.
With your adverts you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it - this means you need to create an innovative advert which will catch their attention.
Also you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and clear and concise.
Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important don't try and cram too much in. Some advertisers also use jingles which can be highly effectice to stick in the minds of potential purchasers, however, you have to strike the balance between being fun and being annoying, it can be a close call!
To summarise we would say; try not to be too clever, as when you think about it, most listeners are doing other things - working, driving etc - so get to the point and don't be too confusing. You just need to grab their attention and they will seek more information at a later time.
We have a team of experts who can create these ads for you for at a fantastic price.
Often if you get an ad made directly by a station it costs a premium fee plus it is often easier and better to get your ad produced independently. This way you can also work on it and perfect it over time so you are 100% happy with it.
Get in touch today and we can help you make your advert (http://www.promo-media.co.uk/advert-services/radio-ad-production/) at a brilliant rate.
When producing this for you we of course take into account best practices as outlined by the Radio Advertising Bureau (RAB - http://www.rab.com/), which in turn can get you the results you want. We will also hely with script-writing, bed creation and finding a suitable voice-over artist to match your individual needs. Drop us a message today to find out more.
Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.
Our advice is simply - do it!
Here at PromoMEDIA we love this form of advertising as we know it works and have seen the results many many times for differing clients. Like any form of marketing we understand that making that outlay and taking a gamble - will you see the results? Will the results be positive? The truth is you never know until you take that plunge. We always believe that action creates results, so rather than over-analyse and debate, we would always recommend that within reason a marketing spend is an investment and worth it.
You never know, until you try!
For those who are looking to advertise on the airwaves get in touch on the enquiry form on this page. Once you do that one of our friendly media planners will give you a call to run through what you are looking for.
Let us know the following information so we can start to put together a bespoke plan for you if possible, however, we can chat this through with you if easier:
The power of radio advertising has stood the test of time and is used by a diverse range of sectors, it has been a sucessful marketing options since the wireless was created.
If you are looking for radio advertising for your product or service, contact us today for a no-obligation free quote.
We can supply you with more information on the advantages of this popular form of advertising plus rates and any other advice or information that you need.
As mentioned, radio advertising is a very cost-effective method of marketing and is suitable for most products, companies and services - either as a stand alone promotional tool or even as a one-off marketing venture. It is one of the most powerful and cost-effective forms of media we deal with at PromoMEDIA - with a brilliant ROI - and something we recommend to compliment most marketing campaigns.
We look forward to hearing from you and working to get your product, brand or service on the air-waves!