Monday 6th of April 2020
Out of Home Marketing Overview
Today we look at outdoor marketing…
As one of the oldest and most successful forms of marketing, we believe that outdoor advertising is the cornerstone of any successful promotional campaign no matter what industry you are in or what you are promoting.
Thursday 2nd of April 2020
Socialite Advertising Advertising
Suggested Minimum Spend - £2k
A new form of outdoor media, socialite does what it says on the tin...
Friday 14th of February 2020
Advertising and Media Costs – A Guide
The costs of advertising will vary greatly depending mainly on the type of advertising media you want to use and the length of your campaign.
Certain types of advertising, such as TV commercials and radio, are also generally more expensive compared with newspapers and billboard sites.
Other factors which can also affect the price include the locations (some sites are more sought-after as they are seen by more people) and even the time of year e.g.
Thursday 6th of February 2020
It is obviously important to carefully consider the billboard size which is going to go to work best for your outdoor campaign.
The reason for this is if you are looking to place an advert at the side of a motorway it needs to be very large and catch the eye - so 96 sheet billboards are recommended in these cases.
Wednesday 5th of February 2020
What Types of Outdoor Advertising Work Well Together?
At PromoMEDIA we often find that a combination of different types of Out-of-Home media works successfully.
For example, a mixture of billboards, bus ads and phone boxes can really target a particular area (think of a shopping high-street where you can see all these types of media in a small proximity), this means wherever a person turns they are likely to see your advert in one form or another – they can’t escape it; that is the power of outdoor advertising!
This type of high-frequency marketing also means you will be more likely to get new enquiries and sales.
Thursday 11th of April 2019
The London Underground started life as the Metropolitan Railway, the world’s first underground passenger rail system, way back in 1863.
Wednesday 16th of May 2018
The UK isn’t a big place when it comes to geography, but we’re a nation of many distinct cities, counties, towns and cultures.
When it comes to advertising, marketing messages need to be tailored to the location within which you’re placing them, to a degree: as audiences in different areas respond in different ways to different language, different designs, and different channels.
Wednesday 25th of April 2018
The warm weather (albeit only a few days’ worth at a time with the Great British summertime) encourages consumers to head outside, travel, and to seek out new experiences.
Tuesday 17th of April 2018
As an expert agency with years of experience spanning a huge variety of marketing methods out of home, PromoMEDIA have seen and learnt a thing or two about advertising when out and about.
Wednesday 4th of April 2018
Whether you use social media or not, there’s no chance that you haven’t seen details of the Cambridge Analytica Facebook scandal across the news in the past couple of weeks, as it comes to light that millions of Facebook users’ data was shared in a way many view as unethical to target them for advertising around political events.
You may not have been personally impacted by the data ‘breach’ by Cambridge Analytica, and to be honest, you’ll probably never know whether or not you were targeted with specific political messaging as a result of it.
Monday 26th of March 2018
Marketing and advertising is all-too-often seen as a ‘nice-to-have’ for businesses, but there’s lots to it and it can seem complicated!
At PromoMedia (https://www.promo-media.co.uk/) we like to take the mystery out of marketing, so here’s our A-Z of advertising… how many bases have you covered?
A is for Artwork
Your graphic design should be professional, on-brand and clear to those who have never seen or heard of your brand before.
Monday 19th of March 2018
Before embarking on outsourcing your marketing and engaging with a marketing agency, you’ll have no doubt asked yourself this question.
Tuesday 6th of March 2018
If your business is based is one location only, it makes sense that you’d market to an audience in that geographical location, and those nearby.
But when it comes to broadening your horizons further afield, it can be difficult to know how best to communicate with potential and existing customers in new areas.
You can’t treat all audiences and demographics in the same way, and some geographical locations have quirks and reasoning for some methods and channels to work better than others.
PromoMEDIA works across the length and breadth of the country to successfully deliver campaigns and marketing communications for a huge variety of brands spanning locations, sectors, sizes and types.
Read on for our advice on targeted marketing by location.
North Yorkshire city Leeds is a bustling place, and there’s always something going on.
Monday 26th of February 2018
It’s not just accents that vary from area to area!
There is, of course, different advertising channels and opportunities, in each city, as well as methods that work better dependent on the local population.
Monday 19th of February 2018
Adverts and marketing campaigns in national press still make headlines today and still generate customers and awareness for a range of businesses of all sizes and types.
Press advertising has been a major part of capitalism and pop culture history for the last three centuries.
Friday 16th of February 2018
It may not seem like it outside, but Spring is on the way; and as you pull out your warmer clothing, cleaning products for the home and plant your daffodils, it’s not just your personal life that you can work to perk up.
Tuesday 13th of February 2018
When you don’t have the finances, manpower or resources for a full marketing department, such duties often fall to those already working full-time roles as a complementary ‘add-on’ to their day-to-day responsibilities.
Monday 5th of February 2018
Charities main goal is to drive donations, to then fund their goal’s toward promoting, researching, offering support on or curing their cause.
Monday 29th of January 2018
For many years, brand reputation has been based on consumer’s first-hand experience of an organisation, how well they’ve been treated and the value they perceive to have received.
Tuesday 23rd of January 2018
It sometime seems nowadays that every occasion or event is immediately followed by another – in retail, anyway.
Wednesday 17th of January 2018
Think you’ve got graphic design for your advertising all figured out? Think again.
Tuesday 9th of January 2018
The success of start-ups and small businesses can often rely almost entirely on its marketing and advertising – which is tricky, when you consider just how little money and resource is usually available to dedicate to it.
Tuesday 2nd of January 2018
New Year, New You? The endless New Years’ Resolutions people commit to can be tiresome year after year, but the onset of a new year does give the perfect opportunity to really resolve to do things better, smarter and differently: particularly where your business is concerned.
2018 will no doubt see the dawn of new trends in society and in advertising, and as the sector moves on, brands will need to be ready to adapt and move on in line with the latest industry developments.
Thursday 14th of December 2017
Christmas is such a commercial occasion that now the mere mention of it is likely to conjure up in your mind at least one or two memorable adverts from brands promoting their festive offerings.
Friday 8th of December 2017
Nowadays TV marketing include long-awaited Christmas adverts, multi-million-dollar placements during Super Bowl, Premier League telly ads and X-Factor finals TV spots – they are often discussed at length for weeks after.
Tuesday 28th of November 2017
PromoMEDIA - The 12 Marketing Tips of Christmas
Christmas creeps up on us all, every year, but there’s no need to let it hurry you into marketing decisions and to quickly throw out whatever you can come up with out into the world; all in the vague hope of attracting some customers who are already splashing the cash across the festive season.
Friday 24th of November 2017
Setting up a new business or marketing campaign is exciting, but it’s all too easy for those involved to google the nearest billboard supplier and phone them to place an order without speaking to experts.
Friday 17th of November 2017
When visiting a new place, tourists are open to new experiences and exploration, presenting the ideal opportunity for marketers to engage with consumers while they’re approaching new brands, products and services with a more open mind than usual.
Wednesday 15th of November 2017
Outdoor advertising (also known as Out of Home advertising) is one of the oldest and most successful forms of marketing- and often one of the most memorable.
Tuesday 14th of November 2017
Let us know what you think are the main ten marketing tips for 2018. The area of marketing planning involves forging a plan for a firm's marketing activities.