Advertising on the tube is a brilliant way to promote your brand, service or product. With over 8 million people living in the capital and countless tourists and business visitors the results and uplift can be amazing. Contact our expert teams for more information today.
There's lots of options to consider when advertising on the tube, from posters on walk-overs and tunnels, to escalator panels, digital screens and ticket barriers. Unleash the power of Underground Advertising today for your company. Contact us now for more information and advice.
Advertising on the London underground (or Tube Advertising as it is commonly known) is hugely popular with many advertisers and used by companies from all over the country, not just London based ones, in order to promote a wide range of products, companies and services.
Tube advertising offers the potential to reach out to London's diverse potential of over 8 million people, as well as visitors from all corners of the UK and indeed the whole world.
With such mass reach it's easy to see why underground advertising is so popular with businesses; ranging from small local start-ups through to UK wide and established international companies.
In this London underground advertising section, we will explain the many options and benefits of tube advertising and cost factors whilst answering many of the typical questions we get asked here at PromoMEDIA about this popular form of outdoor advertising. Alternatively for more information and FREE quotes on all types of tube advertising, simply drop us a message and we will give you a call to chat through the options available.
We look forward to hearing from you.
As the capital of the United Kingdom, London not only has lots of residents but many business people visiting for work, as well as those on holidays from overseas. This potential exposure to lots of different people makes tube advertising a profitable and popular investment for many businesses. With London Underground advertising options both varied and proven, there are lots to consider for any advertiser and company.
Tube advertising has certainly stood the test of time and has been around for over a hundred years, but as with the tube network itself, there are constantly both new stations and therefore new tube advertising options to consider; London Underground advertising is like the capital itself, ever-evolving and exciting!
They are a variety of options to consider when advertising in London underground.
The main types of tube advertising for you to consider are listed below:
Costs of advertising on the London tube varies depending on a number of factors, these are briefly outlined below:
1. The time of year (Christmas, Easter, key dates - Valentines Day Mothers Day etc are busy). As with any form of outdoor advertising we always recommend that you book as far in advance as possible. This will allow you to get the best rates and more importantly top underground sites.
2. The type/format of advert you are looking for as outlined above. In general, the larger format posters (the tube ad tunnels etc) are more costly than smaller posters.
3. Which stations you want to advertise in - those more central and with greater daily footfall eg. Oxford Circus, Waterloo are more expensive than those on the outskirts. Again it's worth thinking about your target market if you specifically want to target certain parts of the capital.
4. Length of the advertising campaign - the longer you want posters up, the more expensive, however, it is proven that longer campaigns have a better return on investment. Most tube advertising is a minimum of 2 weeks, whilst the majority of advertisers tend to do a month or more.
To find out more info and for specific costs on London underground advertising give us a bit of info about what you are looking to promote, timings and also any stations you are particularly interested in. We will work up a bespoke campaign for you to consider based on these factors.
Lots of major national and international companies advertise on the tube (including car companies, supermarkets, clothes, fashion and luxury brands - https://www.promo-media.co.uk/projects/luxury/) - whilst small local companies also choose stations nearby to target people in their neighbourhood (local hairdressers, independent bars, cafes, gyms, restaurants etc.).
London underground advertising is, therefore, a popular choice with a wide range of companies and is more affordable than many imagine. If tube advertising is something you are interested in for your company we can provide you with costs and lots of suitable options to consider (including 4 sheets, 6 sheets, 48 sheets, tunnel advertising and escalator panels).
With the tube network covering over 402km and serving 270 busy stations - carrying a total of 4.8 million passengers a day - there is a multitude of tube advertising options.
If adverts on the tube are of interest to you and your company contact us today for more specific information and find out about how tube advertising can work for your business on either a local London, national or even international level.
Don't miss your stop and get on board with tube advertising today with PromoMEDIA!
There are many benefits to tube advertising as outlined above but at PromoMEDIA we would say the main ones are;
Tube advertising can initially seem an expensive form of outdoor advertising, however, when weighing up the positives and proven results it is clear why it is so popular with a whole range of businesses. It is a common misconception that tube advertising is only used by London based companies but this is not the case, it's effective for international brands as well as local businesses in the locale of the stations.
As the London underground network is ever-growing it means that tube advertising is also often new and exciting too, with new digital options, tunnel take-overs ever-evolving well as more traditional poster advertising options.
If London Underground advertising is something which you are interested in contact us today. We will then put together a bespoke campaign based on your aims, ambitions and budgets.
This can be done for companies who want to push their company in the capital!