Telephone Box Advertising

Telephone box advertising is often an overlooked and underestimated part of the outdoor advertising mix. However, strong and eye-catching positions in towns and cities, combined with recent innovations that have transformed them into places of information with smartphone charging capabilities, digital screens, and a generally smartened appearance, have seen them start to become a popular form of advertising once more. 

As experts in phone box advertising, we offer a range of advertising and marketing options to help your product or company gain visibility. Whether you want to brand the entire box externally, place posters and advertisements inside the kiosk, or use digital media on the internal screens, our experienced teams can help you achieve this.

If you'd like to learn more about telephone box advertising, contact us today, let us know the location you are interested in advertising in and provide a brief overview of your business or product. We will then be in touch with more information and provide you with free quotes for your consideration. 

A suggested minimum spend is £1500.

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What is Phone Box Advertising?

Put simply, it is advertising internally or externally on public phone boxes. Options vary across the UK, but they can include posters or wrapping the outside and inside panels with artwork and messaging. Also, internally, there are now often digital screens that can carry static digital adverts or play promotional footage.

Phone boxes and kiosk advertising have always been a popular form of outdoor advertising but over the last few years, they have certainly reinvented themselves to keep up with other exciting advertising options on the market.   

We believe well-positioned phone booths in high streets are an effective way to market most products and services to any target audience. They are, therefore, used by a full range of businesses, from large, well-known brands to smaller independent stores in the locality of the phone box. 

If you would like more information, please contact us today. 

Who Uses Advertising On and In Phone Boxes?

As mentioned, telephone boxes are highly versatile platforms that can be utilised by national companies and campaigns seeking blanket coverage across the UK. They are also increasingly used by local companies to target individuals within close proximity to their premises. These types of adverts are therefore popular with the following organisations and companies within towns and cities:

• Local Restaurants and Cafes

• Taxi firms

• Gym advertising

• Local shopping centre advertising

• Local sports clubs

• Theatre show advertising at regional and local venues

One of the main benefits of this type of advert is that it can be seen by both people driving. In transit, as well, people walking on the street or by those using them (who may have more time to absorb particular messages), so although not incredibly targeted when compared to some other forms of advertising, they have a brilliant, wide reach. 

Some campaigns also use them for directional purposes, literally to point or indicate the physical positioning of a company, eg, an arrow pointing in the direction of a particular shop or restaurant.  

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A Guide to Advertising Costs For Telephone Boxes

Phone shelter advertising costs in vary depending on several factors, these are namely: 

• The number of telephone boxes - obviously, the more you want, the more they will cost. That said, we often recommend taking a few so that your "opportunity to see" is increased and your return on investment is higher. 

• The positioning of telephone boxes - those in areas of particularly high footfall, such as London, Manchester, and Cardiff, and with subsequent higher footfall - is likely to be more expensive than those in smaller towns and rural locations.  

• Type of advert - depending on if you are looking to brand part of the kiosk, wrap the entire kiosk or just advertise internally, this will affect the cost as well. 

• Time of year - some times of the year are busier than others, such as Christmas, Valentine's, New Year, and Black Friday. This is because lots of advertisers are potentially looking to promote, which can mean these times are more expensive as demand is high. If you are looking to promote at these peak times, it is always advisable to book well in advance to avoid disappointment. 

• Length of run - basically, how long do you want the campaign to be? Most are for a minimum of 2 weeks, but many of our clients tend to take them for 4 weeks. Some companies also like to have them on a more permanent basis. 

For more information and a bespoke quote, contact our experienced teams today. Our media planners will send over more information, examples and rates for you to consider.  

Digital Phone Kiosk Advertisement Options

As mentioned, many telephone boxes in the UK are being, or have been, upgraded to kiosks that offer wifi connection, internet facilities and phone charger ports for mobile phones. As these kiosks expand in their capabilities, the time spent using them increases accordingly. Also, the demographic of users is wide, meaning that it's a great option for almost any service, company or product. 

Frequently Asked Questions about Phone Box Advertising

1. “We are considering advertising to our local target market using phone boxes. We are looking to hit the high streets in a few local towns near us. We are a medium-sized restaurant; would you recommend telephone box advertising for us or something different?” If you are looking to advertise in high streets using phone boxes, it is certainly proven and effective; it also offers great value for money. These are the main reasons they are so popular; they also hit a broad target audience, so they will work well for a restaurant. Get in touch today for more info on phone kiosk advertising.  

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If you're interested in having our business advertised through this popular and proven form of out-of-home marketing, contact our experienced teams today. 

They will guide you through the various options and send over a customised quote for your consideration. 

We look forward to hearing from you. 

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Topics covered - phone box advertising in , advertising phone options.