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Radio Ad Production

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We strive to be the best radio commercial production company in the UK, offering high-quality services at very reasonable prices.

We produce radio adverts which are professional and broadcast quality for radio advertising all over the country. This includes help with scriptwriting, the sourcing and selection of voiceover artists, studio recording, sound effects and also the supplying of the approved radio commercials to the required stations in the requested broadcast quality formats.  

You may already know the direction, tone, artist and script that you would like for your radio commercial or alternatively you may be starting from scratch. We can help from either of these starting positions. Get in contact today and let us know what you are promoting and if you have any ideas that you would like us to incorporate, our radio experts will then factor these in.

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What is Radio Commercial Production?

Radio commercial production is the process of creating a radio advert to promote your product, services or brand to be used in radio advertising campaigns.

We use different radio advertising advert creators to cater for all budgets. Within these costs, we can help with scriptwriting and also the “voicing” of the ad. We believe it is important your voice-over and script match the tone and voice of your company so that it actively appeals to your target audience in both subject and personality.

It is recommended that you consider your audience's preferences when creating your ad. Some products work best using comedy in their ads, others more serious, others more music based, others in a more factual manner. We will take your company tone and the desired perception you wish to create when creating your radio commercial so that it achieves the results you want and that your subsequent radio advertising is a success with your target audience. 

A Radio Ad Voiceover - The Basis of Your Radio Commerical

Getting a great voiceover that matches your product is a key ingredient to the success of a great radio advert. Depending on your product, service or business you should consider the age, accent and tone of the voice-over artist, as this will give an insight into the “personality” and “voice” of what you are selling. Some radio commercials and radio advertising campaign suit female voiceovers, others male, some an older person, some younger, some an accent, some traditionally received pronunciation (RP)  – each of these factors contribute to the feel of what you are creating and the message you are looking to give out.

When creating an effective radio commercial our experienced teams will look at your script and product and suggest a voice-over artist they think suits you. We will normally send you a few voice-reels (examples of their previous work) so you can hear them; you can then select the artist you feel is best for you. We then use specialist equipment in a state of the art studios to create the radio ad to make sure that the radio commercial is of high quality and works for you. On top of simply creating the ad, we can also book radio advertising campaigns and have a great relationship with all the major and regional radio stations across the UK. To find out more about the benefits of radio advertising visit our page here.

How to Produce a Radio Advert - Step by Step Guide

If you are looking to produce a radio advert and get it on air we would recommend following these steps:

  1. Contact us and tell us what you are promoting and which radio station it is on.

  2. Tell us about your target market and product, plus any ideas you have or would like us to incorporate into the radio commercial.

  3. Send us the script or ask us to put something together.

  4. Select the voiceover that you would like - we will send a list of possible options and voice reels. 

  5. Our radio production and radio commercials team will make the ad!

  6. Will we send you the radio ad for approval and check you are happy with it, making any amends you need.

  7. Once approved we will send the radio commercial to the station in the required formats for broadcast.

If you have any questions about the services which we provide, do not hesitate to contact us using the contact form on this page.

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A Guide To Radio Ad Production Costs - An Overview

There are no standard costs for producing radio commercials. It depends on a number of factors including the length of the ad (most radio ads are 30 seconds long), the background music or radio bed that you need to create (“radio bed” is the industry term for the background music/effects).

For example, if you wanted to use a well-known music track in the background we would make sure that you had the necessary legal rights to do this and arrange the best possible rates for this. Another factor in the cost is the voice-over artist. If you are using someone who is unknown the costs will not be too expensive, but if you wanted to use someone famous you would obviously have to pay more for their services.  

Why Should I Use a Professional Radio Commerical Company?

When producing radio commercials it's important that a high standard and brilliant advert is produced so that it stands out from the others. As radio stations have standards of quality that must be met, this means if your advert is not up to the standard they may simply refuse to use it. Producing a poor standard radio commercial can also have a negative effect and put people off your brand, subsequently making them not wish to visit your website or buy your products or services. An unprofessional radio ad can basically give off the wrong impression to potential customers.

If you more like more information on our radio commercial production creation please fill in our contact form and we will get back to you as soon as possible with a quote and additional details.

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Get in contact with us today and find out more about how we can produce a catchy and effective radio advert for your company.

There are many options available from our team as we are one of the most respected radio ad production companies offering a variety of services. We look forward to talking to you soon. Also, for a full list of the advertising options we offer, visit the PromoMedia homepage.

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