We offer advertising and marketing services for companies in the health and fitness sector, including gyms, personal trainers, coaches and sports clubs, to help promote various services and products. Get in contact for more information.
The fitness industry is one of the fastest-growing and most popular industries in the world.
Interest in fitness, sports and general well-being is bigger than ever before and appeals to many; you only need to look around at a gym floor and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.
In today’s highly competitive sports and fitness industry it is important to stand out for the crowd, appeal to a wide cross-section of people and get noticed.
At PromoMedia we work with a variety of sporting and fitness companies in Moray providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appealing to a different cross-section of society, meaning that each campaign has to be tailored and bespoke.
If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!
Put simply, it is advertising in the sports niche. This typically includes the promotion of gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers and more.
In today's world, sports and fitness is more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.
Here at PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider.
This is a question which has no simple answer as you can imagine.
In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.
Naturally, each sector also has different target markets too – young football players are different to older yoga lovers or tennis players.
Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets we can create a campaign which works for you, ultimately getting you more sales, participants or members.
Some of the most effective types of advertising in this area include:
As you can imagine there is no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment.
Cheaper options which are still highly-effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters.
When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us.
If you are looking to promote your company in the highly competitive sports and fitness industry in Moray get in contact with us today.
One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign.