Outdoor Marketing in Birmingham

Here at PromoMedia, we are leading suppliers of outdoor advertising.

If you are looking for billboards, bus ads, tube advertising, taxi ads, or any other type of outdoor advertising media, our top teams can help you reach your target market through a range of effective options.

Outdoor advertising (or out-of-home advertising as it is often known) is one of the most popular marketing media in the country and is used by a wide range of companies due to its ability to offer a fantastic return on investment. At PromoMedia, we offer a full range of options to suit various budgets and locations.

If this brilliant form of advertising is of interest, please contact us today and one of our experts will call you to discuss the options and provide quotes for your consideration. 

Most outdoor campaigns have a recommended minimum spend of £3000 to have a successful impact.

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Types of Outdoor Advertising Media Available

Please find below a list of the main options available. For more information, follow the links or drop us a message:

Train and Railway Station Advertising in Birmingham

There are many options for advertising at train stations, including:

• Posters on train station platforms

• Large digital screens in train station terminals

• Large billboard posters are positioned throughout the stations

• Standard railway posters are found in walkways and ticket offices

• Advertisements inside the train carriages

• 48 sheets and 96 sheets on platforms and near the arrival/departure boards

• Ticket barrier adverts, sometimes known as adgates

• Escalator panel adverts (LEPS)

We offer advertising at train stations all over the country, from small rural stations to major city-centre station terminals. Train advertisements are hugely popular with our clients, hitting a cross-section of demographics and commuters. This means that this form of out-of-home advertising is suitable for almost any brand, service or product. For more specific information, read here or contact us today. 

Roadside Advertising, Banners and Roadside Billboards in Birmingham

Roadside advertising in Birmingham includes large traditional static 48 sheet and 96 sheet billboard posters - plus there’s also new digital billboard sites; these are particularly striking as Motorway billboards or LED ads on main ring-roads. 

Roadside adverts have great visibility and are seen by people driving, walking or when stuck in traffic. They are one of the oldest and most proven forms of outdoor advertising. These types of roadside adverts are offered all over, in locations ranging from roads in and out of small villages through to main roads into cities. Almost every road in the country has an advertising option. 

Roadside Advertising

Advertising in Shopping Centres in Birmingham and the Surrounding Areas

Advertising in shopping centres, retail parks and their locale is particularly popular with clients directly promoting products being sold in that shopping centre, but this form of marketing also favours local businesses and regional services, promoting goods and events nearby, such as restaurants, gyms and healthcare services. Adverts in shopping centres are a great form of outdoor advertising in Birmingham as it hits people who are out and about, wanting to spend money and in a relaxed mood. We have excellent relationships with the busiest shopping centres across the country, including The Trafford Centre, Arndale, Westfield, The Bullring and Bluewater. Options to consider include:

• Posters inside the malls

• Carpark ads

• Digital and LED screens in entrances and exits (sometimes called digital out of home)

• Lift adverts and lift panel adverts

• Escalator ads

• Billboards on the surrounding roundabouts

• Digital screens and digital billboards in eating areas

• Toilet and restrooms ads

• Branded print and shopping bags

• Leaflet stands and street furniture

Shopping Centre Advertising

On-board Bus Advertising in Birmingham

Buses are an excellent form of media to get your brand seen in various areas by your target audience. In many ways, bus adverts in B1 1 are like moving billboards – you can even select particular routes. As buses come in different shapes and sizes, bus advertising options are varied and include:

• Posters on bus backs

• Bus streetliner ads

• T-side bus sides

• Bus seat ads

• A3 posters inside buses

• Cove adverts

• Bus ticket adverts

• Or you can even brand a whole bus, known as bus wrapping

As buses drive across villages, towns and cities from early morning till late or night (or all through the night in the case of London Red Bus Advertising), they offer brilliant value for money. Bus adverts are therefore popular with many companies as this type of outdoor advertising achieves wide reach and diverse coverage, whilst offering value for money via an excellent return on investment. For more specific information on bus adverts, check out this page - here. 

Bus Advertising

Bus Stop and Bus Shelter Advertising in Birmingham

As well as options to brand buses, bus stop adverts are highly effective and one of the most popular forms of media with our clients. With buses a popular form of transport for many, passengers spend a lot of time standing at bus stops waiting and on "street furniture". For advertisers, this is a great chance to get a message over to potential customers. And of course, it's not just bus passengers who see the adverts, but people both walking and driving past too. 

Bus Stop Advertising

London Underground Advertising, Tube Advertising and TFL Advertising Options

The London Tube is used by 4.8 million passengers a day. Advertising on the London Underground is therefore hugely popular and used by a variety of companies. London not only has a large population but also many visitors for business, holidays and short breaks; this makes tube advertising key for many businesses. It is therefore used by companies from all over the UK and indeed the world, not just ones based in the capital. Many companies believe if you can "crack" London, you can go global.

Tube and Underground Advertising Options To Consider: 

• 4 sheet, 6 sheet and 12 sheet posters

• Large billboards on tunnel walls

• Posters outside stations

• Digital out-of-home screens

• Ticket barrier ads

• Posters at paying kiosks and customer lifts

• LEPs (Escalator Panels)

• Large posters on tube platforms

• Ad-coves inside tube trains

• Options inside the ticket Halls

Tube Advertising

How Much Does Outdoor Advertising Cost in Birmingham?

Costs vary based on several different factors:

• Location - city centre sites are often well-sought after as they have a higher “footfall” or greater “opportunity to see” - basically meaning more people see your outdoor ad. This can mean higher prices. However, this greater exposure often leads to more sales. You will need to balance these when planning your campaign.

• Time of year - Christmas and key dates, such as Valentine Day marketing, Easter, etc, are often more expensive and get booked quicker. This is because many advertisers are seeking maximum exposure during these key promotional periods of the year. If you are looking to promote around these key dates, remember to book ahead. 

• Seasons of the year - some outdoor ads often work best in summer when people are out and about; however, newer digital options (and back-lit posters) mean that posters can still be bright and clear all year round.

• The size of the ad - a large format poster is more expensive than a smaller one. We can arrange posters from small A4 posters through to 4 sheets, 6 sheets, 48 sheets and even massive 96 sheets.  

• Length of time – obviously, the longer the cycle you want your campaign to run, the more expensive it will be. Most outdoor sites are booked for a minimum of 2 weeks per site, but we often recommend a longer cycle to gain better exposure. 

The Most Frequently Asked Questions About Out-of-Home Advertising in Birmingham

1. “What do you think is the best form of out-of-home advertising?”. This depends on your product, location and target market. Some products lend themselves more favourably to OOH advertising than others, but it’s probably best to have a chat with our specialists – it could be billboard advertising, digital billboards or something on the buses. 

2. "How far out should I book my out-of-home advertising campaign in Birmingham?" Book as early as possible; the best sites tend to get booked up in advance. Early planning is highly encouraged, especially if you are seeking coverage during a busy time of year. 

3. "What are the different types of outdoor advertising?" There are many different types, the most popular include billboards (48 and 96 sheets), buses and bus shelter, London Underground and train station advertising, However, there are lots of options to consider. 

4. "Why is outdoor advertising effective?" A largely receptive audience typically sees it and has cost-effective returns, making it popular with many industries. Read more in our outdoor advert blog. 

5. "Which are the most popular cities?" Outdoor advertising London, outdoor advertising Manchester and outdoor advertising Birmingham are the most popular enquiries we get through. We can put together cost-effective campaigns in all areas of the UK>

6. "What are three examples of outdoor and public ads?" The most popular is probably 48 sheets (the large posters you typically see at roadsides and roundabouts), bus stop advertising and posters on train station platforms. 

7. "What are the disadvantages of outdoor advertising?" It is relatively un-targeted, unless backlit or digital, it can be missed in darker months, and finally, you need to book in advance to get the best locations. 

Contact Us - PromoMedia Outdoor Advertising For All

If outdoor advertising in Birmingham is something you're interested in, contact us today, and we can put together a cost-effective plan for you to consider.

We look forward to hearing from you and getting your product or service in front of thousands of potential customers. 

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Topics covered - outdoor advertising in B1 1.