We are a professional social media agency who work closely with clients to create the best return on investment.
We can produce high quality social networking adverts to promote your business and retarget your existing clients to create the best return on investment.
If you are looking for help to promote your brand, service or company through social media advertising look no further than our specialist teams who connect businesses with their target audiences through a variety of different social media channels.
In this day and age, most people use social media on a daily basis and we believe that communicating through these diverse channels is a great way to reveal the “personality” of a business, whilst also importantly driving sales. For this reason, social media advertising is one of the fastest-growing areas of the marketing mix, with new apps and new platforms appearing almost daily.
Here at PromoMEDIA, we believe advertising through social media is a great way of communicating with both new and existing customers. Our specialist teams are able to manage both your current accounts, advise on new ones and also produce creative adverts to reach out to new customers, whilst also keeping you in the eye of your existing friends or followers.
We are able to offer support and information on advertising through a variety of different platforms, which are the most suitable to your target market, whether this is Facebook, Instagram, Twitter, Snapchat or another.
If you require more details on the services we are able to provide contact us today.
Social media advertising is a way of increasing a company's brand awareness, sales and orders, by using adverts on popular social media platforms or by communicating with current followers through regular and interesting postings.
The great thing about this type of marketing in is that you are able to target a specific audience by location, age and interests – meaning wastage is minimal. With this form of marketing, you really can be highly targetted and specific.
Paid for adverts will appear on a target market's newsfeed in the form of posts, videos and photos - you basically pay a set amount to gain more exposure.
You can also look at promoted or boosted posts. Furthermore, there are the options of capturing new “likes” and “followers”, driving clicks to your website, creating email lists and more, through targetted campaigns. All these options mean you can build new and also manage on-going consumer relationships.
Retargeting also works very well, meaning that people near you (or who know of you) and have already looked at your products (or similar ones) they can be tracked; this means that your advert will appear in the feeds of people who will have a strongly likely interest in what you are offering.
This high-level of targetting means that this form of online marketing is extremely cost-effective.
The simple answer is yes, providing you put the right product or service in front of the right people, at the right time.
Obviously, there is no point in trying to advertise something unsuitable, so it is important to do your research and get a clear understanding of your target market. If you are uncertain about who these may be, contact us and we can help carry out research or offer some professional advice.
The second most important thing when creating social campaigns is making sure your advert looks both professional and engaging, it needs to stand out from all the other information, comments and news appearing in newsfeeds – you don’t want to get lost or fade into the background. You need to be relevant, engaging and interesting.
Our designers at PromoMedia are able to create content for ad campaigns which draw an audience's attention and encourage interaction. Competitions or blogs also work well in driving engagement and interaction - after all social media to many is a fun outlet and not a sales platform.
If you would like more information on this popular and growing form of marketing, please fill in our contact box today.
The costs for advertising on social media varies depending on a number of different factor but the true beauty is that budgets can be easily set and managed.
Facebook, Twitter, Instagram, and the main other platforms, are not all owned by the same company. They also have different “reaches” and types of users, so the cost of their ads varies greatly. The main contributing factors to costs include:
There are many benefits to this form of marketing. One of the great things is that you can set "spend limits" on a daily, weekly or monthly basis, so there are never any nasty surprises.
Another great benefit is that campaigns are continually optimised, so the longer they run often the more successful they become. This is obviously unlike most forms of advertising, for example, you can't change a static billboard when it is in place, or amend a radio or TV when it is being broadcast.
Another benefit of social media advertising (and general online marketing including SEO and online search) is that most budgets can be catered for. This is why this form of advertising is carried out by most companies to some extent or other.
Finally, with this form of marketing, if the campaign isn't working, you can pause or reduce spending, likewise, if it is, you can up the spends and target even more people. It's totally flexible.
There is no set answer for this - as with any marketing medium it depends on what you are selling, however we always advise that when selecting which social platforms to advertise on, put yourself in the mind of your customer. Think about what social media channels they are using, for example, LinkedIn appeals to professionals in their 30s and 40s, Twitter has a massive following with those in the 20 and 30s, Facebook is great for almost anyone.
Don’t just think about the one that you personally use, that may not always be the most suitable and is a common mistake.
In recent years there has been a huge rise in the use of social sites.
With this growing year on year and users based all over the world, it is important for businesses to consider advertising online (or at least having a strong online presence) and through these popular channels. Social is a great way at revealing "the personality" of a business. A website is great but it only really gives off factual information about what you have to offer. Social can incorporate a range of messages; some fun, some information as well as up to date to news and comments.
At PromoMedia we keep up to date with all the latest trends in online and social marketing and we do this by working with online specialists based across the world; this we believe keeps our clients up to date and ahead of the game. Social and online is the fastest developing form of marketing - when you think about it, it didn't even exist 15 years ago!
Our specialists provide bespoke services to help you create engaging content, competitions, promotional offers and increase likes and followers from people both nationally, internationally and in your surrounding area - whatever you are looking, we can cater for.
To find out what options would best suit you and your company get in touch.
As with most form of advertising combination marketing works wonders; no effective advertising campaign can be run through one marketing medium. The beauty of social media is that it can complement any other kind of promotional platforms, speak to our media planning teams.
if you want more info but we find that social works well with:
Contact us for more information on any traditional form of advertising.
As with any forms of marketing, we take a few simple steps before moving forward with your campaign:
Our experts are always happy to help, so if you have any questions or queries please get in contact, one of our friendly team will provide more information on the services we offer to and how to make this work for your company.
If you are looking for help with your social media advertising strategy contact us today, we can manage all kinds of social media ads and paid social, ranging from Facebook ads, Snapchat ads, stand-out Twitter ads, video ads for more. We will put together bespoke and targeted advertising campaigns on any social network you requite that so that paid for ad campaign delivers both increased awareness and a fantastic return on investment.
If social media marketing and advertising are of interest to you contact us today via the enquiry form and we will get back as soon as possible with more information and FREE quotes.
We look forward to hearing from you!
Topics covered: social media advertising in Moray, social advertising in IV30 8.