Advertising on the radio is a brilliant way to reach a wide audience at very affordable rates. For more information and FREE quotes on this brilliant form of marketing contact our experienced and friendly teams today.
Radio adverts are an affordable and great way to reach a diverse audience; our teams can place ads on major commercial stations as well as smaller local ones. For more information contact us today.
Radio advertising is a fantastic and often cost-effective way to promote most brands, services and businesses.
Our experienced marketing teams work with major commercial stations every day and are able to arrange Heart FM, Capital FM and Smooth Radio advertising across the whole country. As well as these large well-known commercial stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.
Popular stations reach millions of listeners on a daily basis. So if you're looking for radio advertising for your company look no further than us; we'll have your brand broadcasting on the airwaves in no time at all!
If you are interested in this popular form of marketing please contact us today. We look forward to hearing from you.
Put simply, it is a way to promote your company, product or service over the radio through the medium of short audio adverts (typically 30 seconds long), which are broadcast on commercial stations across the country.
These radio adverts typically run in between songs, chat and news bulletins and are used by a variety of companies due to their ability to reach a huge cross-section of society.
Radio ads are used for a variety of messages; from commercial selling through to public service messaging and information.
Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used by companies and a range of industry, time after time, week after week.
If you would like FREE quotes on radio advertising contact us today.
We often get asked “how much does it cost to advertise on the radio?” or "what are the going rates for radio ads?". As with any form of marketing it depends on a number of factors - with different stations naturally have different costs due to the size of their audience and listenership.
The factors which broadly determine the cost of radio advertising are outlined below but for more information drop us a message and we will explain in more detail:
Taking in the above factors you can see that planning an effective radio campaign can be quite complicated, however, we will work with you and your specific budget to put together the most suitable package.
Simply drop us a message today and we will send over more specific information and radio advertising costs.
The simple answer is yes!
When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore radio advertising is a great way to reach a mass amount of people quickly as they go about their daily lives.
This mass reach is one of the main benefits of radio advertising; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.
However, even though radio ads hit a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Capital FM, older listeners tend to tune into Smooth and Heart FM. Our teams will help match your product and message to the most suitable stations.
This targeting is the main reason radio achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted.
The value for money of radio advertising is another reason it is popular with many advertisers and companies.
As radio listeners represent a great cross-section of society (and there is a huge amount of station to choose from), advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries.
The most popular types of companies who advertise on radio through our teams at PromoMEDIA include:
If you would like to book a radio campaign contact us today for more information.
When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”?
Selecting the right station is the key to all successful campaigns, there isn't one station better than the other per se but there will be one which is most suitable for your aims and ambitions.
The most popular radio campaigns we run at PromoMEDIA are:
Contact us today for more information and advice about the above stations. We can get your FREE costs and more information on the station of your choice.
Advertising on the radio is a great addition to any marketing campaign. It can work either as a single piece of marketing or part of a wider promotional plan.
If you are looking to combine marketing on the radio with other options the below typically work well:
PromoMEDIA can also book all these various other marketing options as well, to position you confidently in the eyes and ears of your target market.
With your adverts you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it - this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise.
Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.
Some advertisers also use jingles which can be highly effective to "stick in the minds" of potential purchasers, however, you have to strike the balance between being fun and being annoying, it can be a close call!
To summarise we would say; try not to be too clever, as when you think about it, most listeners are doing other things - working, driving etc - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.
Yes! We have a team of experts who can create these ads for you for at a fantastic price.
Often if you get an ad made directly by a station it costs a premium fee plus it is often easier to get your ad produced independently so that you can work on it and perfect it over a period of time until you are 100% happy with it.
Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.
Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.
As a radio advertising, our advice is simply - do it!
Here at PromoMEDIA, we love this form of advertising as we know it works and have seen the results many many times for differing clients.
Like any form of marketing we understand that making that outlay and taking a gamble can be tricky; will you see the results? Will the results be positive?
The truth is you never know until you take that plunge.
We always believe that action creates results, so rather than over-analyse and debate, we would always recommend that (within reason) marketing spend is an investment and worth it.
You never know until you try!
If you think that advertising on the radio is for your company take that next step and contact us today via the enquiry form on this page.
Once you do that one of our friendly media planners will give you a call to run through what you are looking for. Let us know the following information and we will put together a bespoke plan for you. If you would prefer to chat through on the phone simply let us know and we will give you a call:
So take that next step and contact us today.
So, if you are looking for radio advertising for your product or service, look no further than us.
Simply contact us today for a no-obligation FREE quote. You can either let us know which stations you are interested or we will put together a proposal based on your budgets, aims and ambitions. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.
As mentioned, radio advertising is a very cost-effective method of marketing and is suitable for most products, companies and services - either as a stand-alone promotional tool or even as a one-off marketing venture. It is one of the most powerful and cost-effective forms of media we deal - with a brilliant ROI - and something we recommend to complement most marketing campaigns.
We look forward to hearing from you and working to get your product, brand or service on the air-waves!
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