Facebook Advertising Agency in Cornwall

Facebook advertising is a popular and effective form of digital marketing. Companies of all sizes use it to promote their services, products, or businesses.

Whether you aim to attract more “likes” and shares or increase public awareness of your company and brand, a Facebook ad campaign allows you to achieve this cost-effectively.

As with all types of advertising media, when creating your adverts, it is essential to have a clear understanding of your target market. Facebook ads are brilliantly effective with little wastage, allowing you to target specific demographics and filter audiences based on age, gender, interests, location and many other filters, ensuring you reach "the right people at the right time".

We can help you research your target audience (based on your current followers), and from this starting point, we can move forward to help you grow further. Should you have any questions about this form of digital advertising, contact us today using the enquiry form, and we will come back to you with more information and free quotes. 

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What is Facebook Advertising?

It involves marketing your business, products, or services through the social media site Facebook.

Facebook is the most popular social media platform worldwide, with over 1.65 billion users per month. It is, therefore, a great place to reach a large number of potential customers. As you can imagine, with so many users, you must target them effectively to achieve the best results. Facebook ads are therefore created to target specific demographics, including age, gender, region, interests and more. Options include “likes” campaigns, boosting posts, retargeting, competitions and offers.

One of the great advantages of Facebook ads is that you can manage them in real-time and see how many people have engaged with them immediately. This means that if something is working well, you can increase the spending, and if not, you can change direction and try something different. It is fluid and adaptable.

If this form of advertising interests you and your company, please get in touch today, and we can move forward.

How Much Does a Facebook Ad Cost?

There is no fixed price, and it can vary depending on how long you want the campaign to run and the size of reach (number of people) you are looking to communicate with.

The advantage of a Facebook ad campaign in PL14 3 is that you can spend as little or as much as you like; it caters to all budgets. You can also start, pause or end a campaign at any time.

The costs are higher for companies in Cornwall that want to run their campaigns continuously or over a long period, but a sustained presence can be highly successful. Sometimes, however, it is better to conduct short, intense advertising campaigns over key periods (such as weekends, Easter, or Christmas time) where you can make a good impression quickly. We can advise on what we think would work best for you, depending on what you are selling and your industry.

When contacting our team, let us know your budget so we can plan a campaign accordingly and come back with some suggestions for you to consider. 

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Paid Social Media Marketing

Facebook is the most popular form of social media marketing, but we can also manage other social media platforms, including Twitter and YouTube.

Paid social media marketing is a great way to monitor your audience and how they interact with your product and services, and it obviously has a much wider reach than your standard social media activity, reaching new people, not just the current ones who like or follow you.

Most businesses in the UK, regardless of size, utilise paid social media advertising to promote their brands, companies, and services. This type of marketing is often used in conjunction with other marketing because it is relatively cheap, and we encourage it alongside most campaigns.

How to Advertise on Facebook

If you are looking to advertise your company on Facebook, take a look at the following steps:

1. Set up a business page for your company, business, service or product. 

2. Set a primary goal – what is the aim of your page? Is it to sell products? Give a greater insight into the personality of your business or something else?

3. Research your target market – who are you speaking to? This will help you decide on the tone, messaging and content. 

4. Once you have populated the page with the relevant information, you are ready to look at paid marketing.  

5. Get in contact with us and tell us what you are looking to achieve through the campaign - reach more people, get more likes etc. We will factor these in as well as coming up with other suggestions we think could work.

6. We will create a bespoke advertising proposal tailored to either reaching existing audiences or targeting new sectors, featuring ad placements that appear in their news feed or direct them to a landing page, utilising best ad practices. 

7. Once you are happy with it, we will book, create your ad, and manage the campaign through our Facebook Ads Manager, reporting to you the results and progress. 

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Combining With Other Marketing Methods

Facebook adverts can work on their own, but are often effectively combined with other marketing options, which can initially raise awareness.

For example, a potential customer may see or hear your advert and then go online and search for you through Facebook, or you may appear in their feeds with ads. This recognisability will reassure them and remind them of your existence. If you are looking to raise the profile of your business, in general, we suggest speaking to our media buying and media planning teams. 

Frequently Asked Questions about Facebook Advertising Options

1. Is it worth it to advertise on Facebook? Yes, it is a highly successful and cost-effective way to reach people who are likely to be interested in the products or services you are offering. 

2. How do I advertise on Facebook? Advertising on Facebook can be managed by in-house teams or by external marketing agencies, which will have greater experience in optimising campaigns to ensure the best return on investment and adhere to best practices.

3. “At the moment, we manage the advertising on our Facebook page in-house, we know who our target audience is and use Facebook to communicate to existing followers, but we are looking for new page likes and wider targeting options. It was recommended that we download Facebook Ads Manager and create custom audience sectors in that, but to be honest, we find Ads Manager very confusing. What would you suggest?” It sounds as if you have successfully managed your campaigns so far, but if you are looking for more in-depth adverts, custom audiences, and to hit new Facebook users, moving to Facebook Ads Manager is probably the best way forward. That said, it can be quite confusing, so if you're looking for help with that or would like a professional agency to manage advertising for your product or service, please get in contact today. 

4. “Do you need to install a Facebook pixel when using Facebook to advertise? And do you need a special ad account?” No, you can run some ads within Facebook that don’t need pixel tracking; these are the simpler ad types, such as boosts and page likes campaigns. You also don’t need a Facebook ads manager to run these. Many smaller companies tend to run individual ad campaign options like this in-house and get started with a basic plan. If you are looking for other options, such as cost-per-click lead ads and certain news feed ads, it may be better to get extra support. 

5. What is Facebook paid advertising? The term encompasses a comprehensive range of options, covering everything from boosting posts and ads in newsfeeds to web-click ads, likes campaigns, and more. Contact us for more information, and be sure to visit our blog. 

Contact Us

If you would like to speak with one of our professional team members, please fill in the contact box, and we will be in touch. 

Our team have years of experience and expert knowledge working with many companies in Cornwall. They can discuss the most suitable options for your business based on your aims and ambitions. 

We look forward to hearing from you.