The Pros And Cons Of Press Advertising: A Comprehensive Guide By PromoMedia
We strive to be the premier radio commercial production company in the UK, offering high-quality services at competitive prices.
We produce professional and broadcast-quality radio ads for radio advertising nationwide. This includes assistance with scriptwriting, sourcing and selecting voiceover artists, studio recording, sound effects, and supplying the approved radio commercials to the required stations in the requested broadcast quality formats.
You may already know the direction, tone, artist and script that you would like for your radio commercial, or you may be starting from scratch. We can help from either of these starting positions. Get in touch today and let us know what you're promoting, and if you have any ideas you'd like us to incorporate. Our radio experts will then factor these in.
Radio commercial production involves creating a radio advertisement to promote your product, service, or brand for use in radio advertising campaigns.
We use different radio advertising creators in Vatten to cater for all budgets. Within these costs, we can help with scriptwriting and also the “voicing” of the ad. We believe it is important that your voice-over and script match the tone and voice of your company so that it actively appeals to your target audience in both subject and personality.
When creating your ad, consider your audience's preferences. Some products work best using comedy in their ads, others are more serious, others are more music-based, and others are presented in a more factual manner. We will tailor your company tone and the desired perception you wish to create for your radio commercial, ensuring it achieves the results you want and that your subsequent radio advertising is a success with your target audience.
Securing a great voiceover that matches your product is a key ingredient in the success of a compelling radio advertisement. Depending on your product, service or business, you should consider the age, accent and tone of the voice-over artist, as this will give an insight into the “personality” and “voice” of what you are selling. Some radio commercials and advertising campaigns suit female voiceovers, others male, some an older person, some younger, some with an accent, and some with traditionally received pronunciation (RP). Each of these factors contributes to the feel of what you are creating and the message you are looking to convey.
When creating an effective radio commercial, our experienced team will review your script and product to suggest a voice-over artist they believe suits you. We will normally send you a few voice reels (examples of their previous work) so you can hear them; you can then select the artist you feel is best for you. We then use specialist equipment in state-of-the-art studios to create the radio ad to make sure that the radio commercial is of high quality and works for you. In addition to creating the ad, we can also book radio advertising campaigns and maintain a strong relationship with all major and regional radio stations across the UK. To find out more about the benefits of radio advertising in Vatten, visit our page here.
If you are looking to produce a radio advert and get it on air, we would recommend following these steps:
Contact us and tell us what you are promoting and which radio station it is on.
Please tell us about your target market and product, as well as any ideas you have or would like us to incorporate into the radio commercial.
Send us the script or ask us to put something together.
Select the voiceover that you would like - we will send a list of possible options and voice reels.
Our radio production and radio commercials team will make the ad!
Will we send you the radio ad for your approval and confirmation that you are happy with it, making any necessary amendments?
Once approved, we will send the radio commercial to the station in the required formats for broadcast.
If you have any questions about the services which we provide, do not hesitate to contact us using the contact form on this page.
There are no standard costs for producing radio commercials in IV55 8. It depends on several factors, including the length of the ad (most radio ads are 30 seconds long), the background music or radio bed that you need to create (“radio bed” is the industry term for the background music/effects).
For example, if you wanted to use a well-known music track in the background, we would make sure that you had the necessary legal rights to do this and arrange the best possible rates for this. Another factor in the cost is the voice-over artist. If you are using someone who is unknown, the costs will not be too expensive, but if you want to use someone famous, you would obviously have to pay more for their services.
When producing radio commercials, it's important that a high standard and brilliant advert is produced so that it stands out from the others. As radio stations have standards of quality that must be met, this means that if your advert is not up to the standard, they may simply refuse to use it. Producing a poor-quality radio commercial can also have a negative effect, putting people off your brand and making them less likely to visit your website or purchase your products or services. An unprofessional radio ad can basically give off the wrong impression to potential customers.
If you would like more information on our radio commercial production creation, please fill in our contact form, and we will get back to you as soon as possible with a quote and additional details.
Get in contact with us today and find out more about how we can produce a catchy and effective radio advert for your company.
There are many options available from our team as we are one of the most respected radio ad production companies in Vatten, offering a variety of services. We look forward to talking to you soon. For a full list of the advertising options we offer, please visit the PromoMedia homepage.
We cover Vatten (Ross and Cromarty)