Media Planning in East Renfrewshire

Media planning is the process of creating the best marketing campaigns for a company so that they achieve their business advertising aims - typically increasing sales, brand awareness and ultimately seeing profits grow. Media planning is the selection of which advertising platforms are the most appropriate to achieve these desired results.

Depending on your industry and sector, different forms of advertising will be more suitable. The role of a media planner is to identify your needs and target markets and then put together a bespoke marketing plan to achieve your advertising ambitions and gain excellent results.

At PromoMEDIA we are an experienced and friendly media planning and buying agency and make sure that all your advertising is placed at the Right Time, Right Place, Right Price. We believe getting these three factors right is the key to any campaign's success.

Our teams work with a range of different companies from diverse business sectors and niches - ranging from retail companies to sports clubs, small start-ups to NHS contracts, to international brands and more.

If you would like our media teams to put together a creative and cost-effective marketing campaign for your business drop us a message today via the contact us box on this page.

We look forward to hearing from you, whatever your target market and budget.

A Media Planning and Buying Agency For All

In a nutshell, effective media planning is the brains behind any effective advertising campaign.

Our experienced media planners at PromoMEDIA are essentially responsible for the first stage of this process in creating a campaign to achieve a great return on investment.

With their years of experience, brilliant local knowledge and with key relationships already in place, they are able to put together top campaigns and secure the best sites and locations in East Renfrewshire for you.

When we get your enquiry one of our media planners will give you a call to chat through what you are looking to achieve and then put together this bespoke plan for you to consider.

Their job will be to identify the two most important factors below:

Which form of advertising is best suited to your target market - this could be anything from billboard ads to newspaper or TV advertising.
Timing - where and when this promotional activity should be carried out.

Your Media Planner

Depending on the information we get from you we will match you and your business with an appropriate media planner.

Our media planners are hand-picked and based all over the country. This means that sometimes this planner will be local to you, other times they may be a specialist in your niche; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective marketing campaign, designed to get you the results you want.

On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is completely normal. Most clients approach us knowing that they “need to do something” to improve sales and get noticed but aren’t certain of the way forward. If you are in this position this is something our media planners take care of; it’s what we do, all day, every day.

How We Plan Your Advertising

These are the steps we will follow after we receive your initial enquiry:

We pass it to the Media Planner we think suits you best – based on what you are looking for, wherein the country you are and what you are looking to advertise we match you to the person in our team that we feel is the best suited to the job.
We talk to you - our friendly planner will call and find out more about you, your company, your aims and ambitions.
Create your costed campaign - if you know what you want we will come back with costs on that specifically, otherwise, we will put together a list of suggestions based on your needs and budget.
You look at the options - you look over our plan, review, make suggestions, ask us questions, until you are content. We can go and backwards and forwards until we have created something you are 100% happy with.
We book the adverts - once we are agreed on the plan, one of our media buyers will book the ads for you at the best prices.
See your ad in action - whether you advert is in a newspaper, on a billboard, online, on TV or on the radio - you can sit back and see marketing in actions!
Enjoy the results!

The Media Planning Agency For Your Company

Often other top media planning or advertising agencies specialise in certain advertising sectors and mediums of marketing but at PromoMEDIA we can book any type of advertising media you may need, therefore creating a perfectly balanced marketing campaign incorporating a range of suitable options.

We also believe that having one media planner overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaign and the various elements are tied together.

The options our media planner will consider when putting your marketing campaign could include any of the below options:

Outdoor
TV
Radio
Press
PPC
Truck/Lorry

Considering all options our media planners will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you.

If you are unsure of what your spend should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you.

What Makes the Best Media Planners?

A question often raised at marketing conferences and many people have differing opinions however at PromoMEDIA we believe that the following attributes make the best media planners:

An ability to listen to a client’s ideas
Understand the business goals of the company
Suggesting proven advertising methods that have worked before in that industry
Come up with new ideas
Listen to what has and hasn't worked before (if advertising has been carried out previously by the business)
Secure the best rates via our media buyers

We aim at PromoMedia is to take the mystery out of marketing and make it simple.

If a clear and cost-effective approach to advertising appeals to you, we are the agency for you.

Cost-Effective Advertising and Advert Booking

Cost-effective planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely.

**Our media planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things.**

Some agencies only “work up” your marketing campaign, suggesting to you what you should do but without having the facility and contacts to book the recommended activity. We think that is doing only half the job and as a full-service agency media planning and buying agency we will put together a tailored plan which, once you are happy with, our buyers will book.

We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.

If you as an individual or as a marketing department were to call these media suppliers direct you would be charged “rate card”, but our combined media buying and media planning teams can get you superb placements and costs, as they negotiate and work with these people all the time.

This gives us greater buying power and influence in negotiations.

To read more about the buying process, read here- https://www.promo-media.co.uk/media-buying/east-renfrewshire/

Independent Advertising Consultants

At PromoMEDIA we aren’t wedded to one form of advertising or one supplier so all the advice we offer is impartial and independent.

As independent advertising consultants, we are able to offer a new perspective and pair of eyes - judging your enquiry on a case by case basis. For example, if you were to contact an agency who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in East Renfrewshire for your company.

Our independent media planners are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including:

We also work with lots of different designers and people who create assets for your campaigns including radio adverts and making TV ads so if you need help with any creative elements we can help.

Your Media Plan

As mentioned a bespoke campaign is necessary in a modern and competitive world, where promotions and marketing are the backbones of any successful business.

At PromoMEDIA we firmly believe that working with a professional media planning team is better than going it alone and that all companies need an experienced and skilled advertising agency on their side - check out our blog to find out more!

Get in Touch

Get in contact with us today and find how our experienced media planners can help you take that next step in getting your company, service or product in front of the right people at the right time.

Contact us today for more information and to get the ball rolling. Our media planners will then put together a bespoke marketing campaign to achieve the result you want.

We look forward to hearing from you soon and working with you.