Our top teams will put together a bespoke marketing campaign incorporating a range of advertising media to suit individual aims and budget.
With years of experience our friendly teams can maximise the return on investment on any size budget, planning campaigns to include outdoor options, radio, TV ads and anything else in-between. Contact us today for FREE quotes.
Media planning is the process of creating the most effective advertising campaigns for a company so they achieve their marketing aims; typically to increase sales, brand awareness and ultimately see profits grow.
The role of a media planner is to select the most appropriate advertising channels to achieve the desired advertising results, which is normally hitting a requested target audience. Depending on your industry, sector and budget, different media will be more suitable. At PromoMedia we match you with an experienced planner to make sure that all your advertising is placed at the Right Time, Right Place, Right Price. We believe getting these three factors right is the key to any campaign's success.
Our media planning teams work with a range of different companies, ranging from retail to sports clubs, small start-ups to NHS contracts, to international brands and more. If you would like us to put together a creative and cost-effective marketing campaign for your business drop us a message today. We look forward to hearing from you, whatever your target market and budget.
In a nutshell, effective media planning is the brains behind any successful advertising campaign. The process is the first step in order to make sure that the advertising that you choose to do has the desired effect; this is normally to drive awareness and/or increase sales. Once the most suitable media platforms have been identified, and the campaign has been put together and approved, a media buyer will take over. We can deal with the whole process of planning and buying. Planners are therefore responsible for the first stage of the process; suggesting effective options, these are based on individual aims and ambitions.
With years of experience and with key relationships already in place, our teams create bespoke campaigns and then secure the best sites, prices and locations. When we get your enquiry one of our media planning team members will give you a call to chat through what you are looking for and then put together this plan. You may know what you want to do but sometimes our planner may suggest something new, which you hadn't thought of, which could work well. The media planning team will identify the two most important factors:
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Depending on the information we get from you we will match you and your business with an appropriate person. Our planners are hand-picked. Sometimes they may be local to you, other times they may be a specialist in your niche, business area or in the type of media channels which will be most suitable for your media plan and advertising campaign; either way, they will have a chat with you and then put together a creative, bespoke and cost-effective campaign, designed to get you the results you want.
On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is completely normal. Most clients approach us knowing that they “need to do something” to improve sales and get noticed but are uncertain of the way forward. If you are in this position this is something our media planning teams take care of; it’s what we do, all day, every day. It all starts with a chat, a few ideas and then we will formulate an effective media plan which we will send over for you to consider.
These are the steps we will follow after we receive your initial enquiry:
Often other agencies specialise in certain advertising sectors and media types but we can book any type of media you need, creating a perfectly balanced media plan incorporating a range of suitable options. We also believe that having one person overseeing the whole process is key as it allows them to make sure that all the strands of your advertising campaigns and the various elements are tied together. The options we will consider when planning your media campaign could include any of the below options:
Considering all the options our media planning teams will put together a plan based on what you are promoting, marketing is not a one-size-fits-all proposition, so this will always vary depending on you. If you are unsure of what your spend should be, our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you.
A question often raised at marketing conferences, we believe that the following attributes make the best media planner:
We aim to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you, we are the agency for you. Read more in our blog about the benefits of hiring an advertising agency.
Cost-effective media planning is key to any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely. Our planners naturally work closely with our media buying teams, who look after the final stage - the Right Price side of things. Some agencies only “work up” your marketing campaign, suggesting to you "what you should do" but without having the facility and contacts to book the recommended activity. As a full-service virtual agency, we do both media planning and buying. We essentially look after the whole process for you, giving you peace of mind, so you can get on with your day job.
If you as an individual or as a marketing department were to call these media suppliers direct you would be charged “rate card”, but our combined media buying and planning teams can get you superb placements and costs, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.
As independent advertising consultants, we are able to offer a new perspective and pair of eyes with regards to all our media buying - judging your enquiry on a case by case basis. For example, if you were to contact an agent who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising in Moray for your company. Our independent media buying associates are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums that you may not have considered. We work with a range of industries including:
Get in contact with us today and find how our experienced media planning teams can help you take that next step in getting your company, service or product in front of the right people at the right time. Our planners will then put together a bespoke marketing plan to achieve the result you want. Our campaigns can be placed in any area to target potential customers. Remember that all quotes are free so there is nothing to lose from an initial enquiry.
Topics covered - media planning in IV30 8