We provide a range of advertising services for political campaigns and local councils, using a variety of channels including billboards, posters and newspaper ads.
If you are looking for engagement with a local campaign, we can help you reach your target audience and catch attention through effective marketing strategies.
Our independent teams work with local councils to promote local services or initiatives (using a variety of marketing and advertising techniques) to communicate with local residents about issues, as well as political parties who want to get their messages out to potential voters on either a national or local level.
Both of these options are very different from standard advertising in commercial niches, as rules and regulations need to be strictly adhered to, and also the messaging is often more informational than "selly". As both local council and party political issues matter to all, there is often not a set "target market” as such; everyone is of interest. In light of this, we often recommend carrying out strong local campaigns with high-visibility and visual advertising techniques.
If you are looking to promote your council’s work, political party or local council issues, please get in touch with us today and we can confidentially take you through a variety of options to suit your needs and budget.
It is basically informing the general public, with factual information news and views, from either a council or political party.
Both of these types of communication tend to be to the point and mass market, it is often the duty of a council to inform residents of what is going on, new initiatives and concerns, whilst a political party often want to get there message out to everyone who represents a potential voter and supporter of their party.
Local councils are often governed by tight advertising budgets whilst restrictions are placed on what a political party can spend, this means a wide range of options are used, but often more cost-effective and older methods are still favoured, as they are proven and have worked before, such as print media, door drops, outdoor and vehicle advertising.
For local council, local authority and party political marketing we tend to suggest strong local campaigns which focus on high-footfall areas.
This means that your message will get seen by lots of people and also importantly a wide range of people. We tend to, therefore, favour outdoor marketing options for this including 48 sheets, 96 sheets, digital screens, train station advertising and various 4 and 6 sheets campaigns.
Below we highlight some options we would suggest for political marketing messages. If you are interested in looking into these get in contact with one of our friendly team today who can send over more information or free quotes:
There is obviously no set costs when it comes to political or council based advertising and marketing. Obviously, advertising is this area is rightly strictly governed and often budgets are below those of businesses operating in the commercial sector. Costs are dependent on what a party or council want to spend but often it is options such as outdoor, vehicle, print, social media and newspaper which are the most popular.
Particularly with political marketing, most of the main parties will naturally have editorial coverage and interviews on TV and radio stations, so they garner coverage in those mediums in that way.
If you would like more information or council or political marketing options, please drop us a message today and one of the team will outline some options based on your budget and location.
If you are a local council, local authority or political party in Na h-Eileanan an Iar looking for help in booking selected media for your campaigns get in contact today and we will put together a list of suggestions based on your needs.
Alternatively, if you know what you are looking for we can book outdoor, press ads, radio and more, at the best prices all over the UK.