The online world can be harsh at times, with free access to information and anonymous reviews. Help stabilise your business and allow us to take control of uncomfortable and sometimes unfair situations.
We can shield your reputation, allowing it to be a positive and accurate. A poor reputation equals poor sales and public perception.
We have a number of reputation management specialists offering services to help you create and maintain a positive perception of your company, service or product with your target market.
Our experts understand that every business is different and will require a different reputational management plan to meet their unique needs. We work closely with our clients to ensure that that their company is presented in the way they are happy with and suits their individual business, whether you are a clothing retailer, a restaurant or tradesperson.
Our specialists can help present your company in a positive light to your target audience, as well as managing any unjust, negative comments you may have had.
We have a number of different services which we can carry out to improve your business's reputation, so please do not hesitate to contact us for more details.
Reputation management is the process of controlling a business's reputation and influencing how it is presented to others. In today's world, it is essentially online reputation management; controlling your brand reputation in the eyes of the general public so that you are portrayed both favourably and accurately.
A good reputation management agency will be able to get the information you want people to see about your business in front of them.
This will improve your existing online reputation status, cementing good comments and reports, whilst increasing the number of people wanting to use your organisation or purchase your product. Managing businesses reputations has become essential in recent years, especially with more people using the internet.
With social media and online reviews, it is easy to lower a good company's status due to one negative experience. Online reputation and reviews are easily discoverable and reputations can be enhanced and destroyed (often unfairly) quickly.
Here at PromoMedia, we can prevent reputations from being negatively impacted by creating a crisis management plan. For example, if information about your organisation has got into the wrong hands or someone has engaged with your organisation in a negative way, we are able to help resolve and balance these with more positive messages. This kind of online reputation management is especially important in a world where competitors can even post misleading reviews which are not fair or accurate; these inaccurate and negative SEO attacks are more common than ever before.
Our experts will work hard to help you maintain a good reputation, whilst also attracting more clients to your site.
If you have any questions or queries regarding managing your company's reputation, please do not hesitate to get in touch with our specialists today.
In today's society, it is important for all business to have social accounts. These are a great way to appeal to a cross-section of society whilst keeping your existing friends and followers up to date with any news you may want to share.
Having social sites connected to your local business comes with a number of responsibilities and it is important to manage your social sites regularly so that you are current and up to date.
At PromoMedia we carry out a number of services to manage your social accounts in order to create a positive reputation for your brand in Moray and keep people engaged with you. Over the past few years, these accounts have become like customer service points, where consumers come to seek information and find out more about you. We believe that in nearly all cases you should strive for positive content, which is both engaging and informative. Should you receive any negative reviews or comments you should always respond in a balanced and professional way. It is important that you get these removed if inaccurate or more preferably you respond as soon as possible to ensure other users are not deterred because of these posts.
Normally if a company responds to negative posts in a positive and professional way (resolving the issues a customer is facing) the majority of times this user will remove their negative comment or replace it with a positive one as you have acknowledged and tried to help them.
Review sites and Google search results (as well as other search engines) are where most people are going to find either positive customer reviews or a negative review concerning your company.
As an experienced reputation management company, we believe it is best to be present on all these review sites and that you should be taking an active interest in what is being written about you - both good and bad. This will allow you to respond in a timely manner and show to others that you care about customer experience and that you are doing your best to put things right.
Search results are also something that you need to keep an eye, to make sure that favourable comments are featuring high up the serps when people are researching your company, brand or product.
If you are looking at how to manage your business reputation online, we would recommend following these steps as a starting point:
These tips will help you maintain a positive repute for your business and brand and give out a positive customer experience. Our experts are able to assist you when creating social accounts and posting content to ensure that you remain professional and appealing.
Check out our recent advertising blog on the importance of brand reputation in marketing.
As well as dealing with and balancing anything negative online with positivity and a balanced response, we think that a positive portrayal thorough other forms of advertising is always worth doing.
We would always recommend a balanced marketing campaign which focuses on the good work you do. Most forms of advertising that we offer are effective in almost any industry and niche.
It is probably best to check out the full list of services on our homepage or drop one our media planners or media buyers a message, they will tailor to something to get positive messages out there, whether on outdoor ads, press ads, radio or TV ads.!
Get in touch with us today, using the contact form below, and we discuss how we can help improve or enhance your brand image.
As discussed the online reputation management of any business is paramount in a world of social media, search results and online reviews, which can sometimes be devastating and often unfounded.
Simply tell us a little more about your company and how we can help. We can chat through the various options and will help to find solutions to suit.