Sports Marketing in Wiltshire

Get in touch

Sports Advertising in Wiltshire

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Wiltshire, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Wiltshire?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Wiltshire, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in SN25 4?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Wiltshire get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Wiltshire

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Buck Hill Purton Whiteparish Bonham Bremhill Wick Stanley Marden Rudloe Semington Imber Lye's Green Ragnal Shrewton Walcot East Durley Ablington Liddington Chiseldon Chute Cadley Norrington Common Cholderton Whitbourne Moor Plaitford Gare Hill West Kington Wick Bullock's Horn West Sharcott West Grimstead Downton West Amesbury Lockeridge Stratford Tony Cherhill Fosbury Yarnbrook Clevancy Sharcott The Close East Grafton Queen Street Newtown Park North Ratfyn Hilperton Dertfords Nettleton Shrub Widbrook Chilmark Burbage Pinehurst West Stowell Serrington Greenmeadow Woolley Low Bridge Ford Fiddington Sands Mount Sorrel Overtown Boscombe Charlcutt Rivar Rollestone Camp Whittonditch Lea Normanton Goatacre Huggler's Hole Atworth Lopcombe Corner Sevenhampton Ham Woodlands Tidcombe East Stowell Tytherington Allington Staverton Amesbury Hinton Parva Haxton Elston Middle Winterslow East Winterslow Woodcock Cadley Seend Cleeve Little Abbots The Stocks Lackham Melksham Broadbush Mountain Bower Melksham Forest Salterton Blackland Southbrook Marlborough Perry Green Dauntsey Lock Portash Greatfield Cloatley Broughton Gifford Charlton Donhead St Mary Toothill Ditchampton Sodom Lower Everleigh Church End Nettleton Green Conock Higher Pertwood Manton Temple Gomeldon Woodbridge Baverstock Tytherton Lucas Wanborough Tilshead South Tidworth Wilcot Ansty Coombe Swallett Gate Middle Woodford Great Durnford Bridgemead Corston Fox Holes Willesley Wingfield Cuckoo's Corner Woodminton Grittenham Ivy Mead Kilmington Orcheston Tidworth Camp Chelworth Upper Green Great Ashley Neston Bell Hill Westbrook Britford Great Hinton Christian Malford Corsley Little Langford Hodson Upper Chute West Gomeldon Wylye Southwick Ford Yatton Keynell Avebury Trusloe Hill Deverill King's Corner West End Easton Town Lydiard Plain Marridge Hill Longhedge Abbey Meads Hanging Langford Landford Figheldean Manningford Abbots Thoulstone Upton Woodborough Huntenhull Green Burcombe Newtown Sutton End Badbury Wick Westwells Homanton Edington Rodbourne Bottom Clench Great Cheverell Penhill Restrop Common Platt Sem Hill Easton Royal Rook Street Sturford Gutch Common Broad Town Bemerton Heath Lower Chute Bagshot Tisbury Highway Littleton Drew Morgan's Vale Lake Mannington Biddestone Laverstock North Burcombe Penknap Bradenstoke Broad Hinton Membury Charnage All Cannings Westbury Walcot West Stourton The Square Whaddon Enford Berwick St John Sevington Hawkeridge New Zealand Newton Calcutt Kellaways Stormore Chelworth Lower Green Horsedown Cloatley End Hisomley Easterton Seagry Heath Croucheston Ash Brake Chute Standen Strangways Foxley Lover The Linleys Coombe Bissett Eastrip Upper Upham Bishops Cannings Gastard Fovant Brinkworth Little Bedwyn Littleworth North Newnton Upper Town West Knoyle Dorcan Monkton Farleigh Wadswick Filands Landfordwood Wilson and Kennards Yard West Hatch Trowbridge Quemerford Gate Stibb Green Quemerford Whitley Great Chalfield Hurdcott New Mill West Lavington Ratford Hillmead Easton Grey Mildenhall Heddington Wick Chilton Foliat Milkwell Lacock Calne Marsh Bohemia West Grafton Nomansland Broad Chalke Cadley Royal Wootton Bassett Wyndham Park Chatter Alley Washwell Rodbourne Sutton Row Inmarsh Yarnfield East Sharcott Brook Waters West Hill Little Ashley Hilperton Marsh Chalford Knapp Callow Hill Swanborough East Chisenbury The Prinnels Little Somerford Bratton Crockerton Purton Stoke Chapel Knapp Foxham East Tytherton Henley Clanville Box Hill Milston Norton Bavant Chippenham Compton Bassett North Wraxall Stopper's Hill Salisbury Bradford-on-Avon Westmead The Rectangle Ram Alley Urchfont Worton Stitchcombe Lower Coombe Beechingstoke Stockton Cotmarsh Newton Tony Mile Elm The Shoe Upper Woodford Brokerswood South Marston Clearwood New Town Chelworth Stert Seend Lower Village East Knoyle Netheravon Purlpit Draycot Cerne Rockley Charlton Cold Harbour Harnham North Wroughton Westrop Northbrook Sutton Mandeville Groundwell Crudwell Lockeridge Dene Rudge Short Street Fisherton de la Mere Alton Barnes Shaw Bottlesford Redlands Paxcroft Ditteridge Little Salisbury Seend Head Kington Langley Fittleton Limpley Stoke Netherhampton Milkhouse Water Greenman's Lane East Grimstead Collingbourne Ducis Brokenborough Knowle Stockley Uffcott Broad Blunsdon Hindon Box Newbury Wedhampton Dinton Old Dilton Sutton Veny Elm Cross Gore Cross Semley Bowden Hill Hampton Park Mere Down Mead End Theobald's Green South Wraxall Yatesbury Fifield Bewley Common Little Cheverell Barford St Martin New Town Chapmanslade Heywood Old Wardour Rodbourne Hayes Knoll Upper Stratton Marston Meysey Mid Wilts Way Upton Scudamore Chittoe Huish Roundway Ludgershall North Tidworth Littleton Langley Burrell Poulshot Boyton St Paul's Winsley Beanacre Little Chalfield Westdown Camp Cleverton Burton Upper Wraxall Upper Chicksgrove The Gibb Well Head Great Somerford Whitepits Pewsey Wharf Hornbeam Grange The Pry Avon Codford St Peter Lydiard Millicent Everleigh Vastern Inglesham Hankerton Bleet Upper Inglesham Fugglestone St Peter Medbourne Zeals Row Little Durnford Murhill Swallowcliffe Eysey Collingbourne Kingston Churchfields Higher Coombe Bowerhill Ramsbury Ansty Ballard's Ash Gasper Knook Knapp Hill Allington Bar Derry Hill Hamptworth Westwood Fyfield The Causeway Chitterne Bulford Camp Ebbesbourne Wake Winterbourne Monkton Warminster Studley Charlton Heath Woodsend West Yatton Colerne Outmarsh Lydiard Tregoze White Cross Sandy Lane Horpit Lower Pertwood Coulston Upper Wanborough Elcombe The Marsh East Town Straight Soley Whitbourne Springs Penleigh Crockerton Green Castle Eaton Rivermead Farleigh Wick Charlton All Saints Thornend Idmiston Easterton Sands Ham Green Beckhampton Pickwick Sutton Benger Lyneham Martinslade Alcombe Wick New Town Hannington Wick Whaddon Wexcombe Littlecott Wilton Coped Hall Allington Lower Blunsdon Blagrove Pewsey Bishopdown The Friary Wichelstowe Warminster Common Nythe Grittleton Bowldown Baydon Quidhampton Conkwell Stoford Lower Chicksgrove Slaughterford Lower Moor Lower Westwood Braydon Side New Town Hook Street Dauntsey Preston Compton Dogridge The Green Axford Zeals Badbury Ludwell Bromham Upton Lovell Bishopstone Greenhill Leigh Sherston Spirthill Cuckoo's Knob Pewsham Ashton Keynes Lawn The Ham Wolverton Aughton Stanton St Bernard Lower Zeals Wilsford Startley Even Swindon Townsend Townsend Easton Piercy Winterbourne Stoke Froxfield Market Lavington Steeple Ashton Ugford Wilsford Larkhill Preston Easton Berwick St Leonard Winterbourne Dauntsey Alton Priors Crooked Soley West Kington Draycot Foliat Middle Coombe Sherston Parva Crofton Green Hill New Town Pole's Hole Westlea Ferne Cowesfield Gate Thickwood Kingsdown Ashton Common Lavington Sands Chapel Barton New Town Minety Farley Stapleford Chittoe Heath Widham Moredon Chute Forest Porton Tollard Royal Chicksgrove Hudswell Brunton Piccadilly Maddington Little London Aldbourne Blue Vein Sells Green Tockenham Malmesbury Gorse Hill Chapel Plaister Foscote Bishopstone Upavon Pie Corner Alderton Berwick Bassett Coate Lower Woodford Hook Westbury Leigh Ogbourne St Andrew Horsey Down Kington St Michael The Splatts Lydeway Mooray Highworth Cricklade Upper Castle Combe Lower Stanton St Quintin Barrow Street Redstocks Marr Green Lower Upham Ramleaze Patney Bullenhill Upper Studley Lydiard Green Homington Wild Duck Mead The Pitts West Kennett Bourton Little Horton Milbourne Garsdon Lower Studley Rowde Townsend Church End Stanton Fitzwarren Faulston Longstreet Teffont Magna Buttermere Longfield Cowesfield Green Sedgehill Lower Wanborough Kinghay Rollestone Murcott Maiden Bradley Bemerton Tockenham Wick Lower Wraxall Okus Haydon Wick Alderbury Brigmerston Studley Green Misselfore Kingsdown Draycot Fitz Payne Great Bedwyn Horton Swindon The Spa Keevil Townsend Milton Nunton Kingston Deverill Chicklade St Andrews Ridge Littlecott Dunge Marten Holt Leigh Delamere Henfords Marsh Allington Ogbourne St George Gladstone Parade Stratford sub Castle Alton Windmill Hill Winterbourne Earls Redlynch Eastcott Bapton Chirton Turleigh Donhead St Andrew Horningsham Petersfinger Middleleaze Upper Westwood West Chisenbury The Fox Milton Lilbourne West Crudwell The Common Littleton Panell Hannington The Warren Sheldon Corner Great Wishford Marston Barkers Hill Derry Fields Winterbourne Bassett Sherrington Longbridge Deverill The Middles Avoncliff Durrington West Overton Avebury Norleaze Kingshill Liden Bradford Leigh Burton Upper Seagry Coate Stoke Farthing Roughmoor Brookside West Winterslow Paxcroft Mead Tanis Mere Latton Fonthill Bishop Long Dean Eastrop Pinckney Green Westcourt Fox Hill Town's End Deptford Devizes East Hatch Woolley Green Sunton New Town Teffont Evias Kilmington Common Bulkington Covingham Burton Hill Wroughton Hoopers Pool Jockey Green Birdbush Pitton South Newton Bodenham Old Sarum Firsdown Steeple Langford Bushton Lower Seagry Calne Forewoods Common Luckington Hilcott Oxenwood Upper Minety Lane End Chedglow West Ashton Nettleton Purton Common Berwick St James Southcott Waterhay Berryfield Chisbury Potterne Wick Rushall Clatford Hoggington Etchilhampton Upper Pickwick Holloway Mount Cowdown Castle Combe Hyde Little Marsh Heytesbury Freshbrook Bulford Tidworth Ashley Clyffe Pypard Fifield Bavant St Katharine's North Bradley Milford Norton Hullavington Thingley Sopworth Stanton St Quintin Wincombe Monkton Deverill West End Ogbourne Maizey Wilton Manningford Bohune East Everleigh Underhill Sedgehill Corner Eastcourt Reybridge Compton Chamberlayne Heddington Giddeahall Netton Cotswold Community Erlestoke Hackthorn Brooklands Shute End Henley Fonthill Gifford Corsley Heath Stratton St Margaret Oaksey Tuckingmill Clench Common Peckingell Coombe Drynham Perham Down Middlehill Dursley Minety Common Notton Oare Bowerchalke Swan Odstock Charlton St Peter Eastleaze Bremhill Thornhill Westrop Shalbourne East Gomeldon Trowle Common Bishopstrow Corton Castle Limpers Hill Winterbourne Gunner Corsham Lower Stratton Ridge Honeystreet Nursteed Hailstone Hill Wootton Rivers Knowl Potterne East Kennett Blunsdon St Andrew Calstone Wellington Bulbridge Catcomb Brixton Deverill Codford St Mary Kepnal Dilton Marsh Wardour Hitcombe Bottom Norton Ferris Southend Faberstown Manningford Bruce North End Hilmarton Old Town Westwood Eldene Alvediston Bisley