Sports Marketing in Cambridgeshire

Get in touch

Sports Advertising in Cambridgeshire

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Cambridgeshire, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Cambridgeshire?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Cambridgeshire, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in PE19 6?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Cambridgeshire get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Cambridgeshire

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Linton Lower Cambourne Ramsey End Fenton Bretton Little Abington Knight's End Witcham Harston Glinton Little Gransden Staughton Green Hinchingbrooke Foul Anchor Ramsey Forty Foot Coates Widgham Green Alconbury Weston Second Drove Boxworth High Cross Downham Hythe Sibson Foxton Badlingham Walton Deeping Gate Farcet Paston Chesterton Wansford Westry Walsoken Great Chishill Burrough End Kneesworth Graveley East Perry Stanground South Wicken Maxey Histon Lynch Wood Gamlingay Great Heath Badgeney Bartlow Caldecote Offord D'Arcy Upwood Newnham Croft Buckworth Freestones Corner Caldecote Hardwick Great Raveley Dyer's Green Whittlesford Elsworth Croydon Peterborough Knapwell Swaffham Prior Great Wilbraham Pymoor Trumpington Orton Waterville Ditton Green Milking Nook Elm Purls Bridge Babraham Upware Yaxley Bythorn Hail Weston Odsey Upend Little Paxton Owl End Guilden Morden London End Teversham Hildersham Guyhirn Green End Black Horse Drove Whaddon Gap Stretham Six Mile Bottom Upper Cambourne Long Meadow Chapel End Little Chishill Whittlesey Great Green Staughton Highway Little Gidding Caldecote Litlington Orton Malborne New England West End Keyston Tholomas Drove Stow cum Quy Ramsey Heights Croxton Commercial End Cross Green Warboys Tetworth Prickwillow Southoe Pampisford West Perry Manea Eltisley Sawtry Black Bank Ashton North End Hamerton Lolworth Peas Hill Isleham Little Stukeley Bluntisham Alconbury Rogues Alley Queen Adelaide Childerley Bassenhally Field Sapley Chettisham Murrow Easton Westwood Heydon Eastgate Oxlode The Lipneas Leverington Common Millfield Yelling Stilton Swaffham Bulbeck Newtown Romsey Town Bridgefoot Tadlow Four Gotes Little Raveley Longthorpe Orton Brimbles Pondersbridge Hook Oakington Little Eversden Church Field Eye Whaddon Ashley Melbourn Lolham Kings Ripton Gunthorpe Great Paxton Chittering Stuntney Flood's Ferry Old Weston Orton Goldhay Wimblington Great Eversden Wimpole Chatteris Ickleton Clayhithe Shudy Camps Littleport Dry Drayton Castor Toft Dullingham Ley Soham Marholm Gamlingay Fen Ditton Meldreth Fowlmere Orchard Park Cardinal's Green Elford Closes Wistow Turves Wennington Sawston Ridgeway Village Chiswick End Newborough Godmanchester Roman Hill Conington South Bridge Field Ellington Duxford East Hatley Shepreth Abington Pigotts Great Stukeley Comberton Longstanton Newnham Red Barns Denton Boxworth End Heathfield Church End Harlton Upthorpe Little Shelford Earith Rampton Hauxton Friday Bridge Sutton Gault Stonea Denny End Pilsgate Grafham Little Catworth Gorefield Brington Little London Wendy Morden Green Waresley Orton Northgate Childerley Gate Highfields Caldecote Green End Briggate Broughton Nosterfield End Ravensthorpe Willingham Green Little End Ailsworth Westley Bottom West Wickham Tilbrook Madingley Little Ouse Longstowe Thorney Toll Barway North Side Over Hilton Newtown Wisbech Wittering Barnack Great Gidding Girton Christchurch Mill Green Winwick East Fen Common Kirtling Green Over End Newton-in-the-Isle Haddon Tydd St Giles Leighton Bromswold Soham Cotes Great Gransden Chippenham Hartford Little Green Ufford Gatley End East End Upton Stibbington Belle Isle Burwell St Ives Upton Kingston Bury Arbury Newton Holme Brampton Park Toseland Wood Walton Horseway Stanground Church End Inham's End Mile End Folksworth Great Shelford Fengate Castle Camps Cheveley Newark Bourn Holywell March Somersham Westlands Orton Wistow Old Pembroke Farm Hampton Vale Colnefields Thorney Wenny Severals Abbotsley Coppingford Doddington Coldham's Common Down Field Spaldwick Castle End North Field Barham Hinxton Northstowe Molesworth Westley Waterless Etton Great Staughton Eastrea Eynesbury Gamlingay Cinques Little Ditton Stapleford Ramsey Old Fletton Hampton Hargate Chainbridge Bottisham Cambourne Willingham Kimbolton Newnham Orwell Morborne Weston Green Norwoodside Stirtloe Huntingdon Little Downham Papworth Everard Peakirk Thornhaugh Great Boleness Field Woodston Houghton Alwalton Covington Dullingham Cottenham Wood End Dogsthorpe Stonely Dillington Orton Southgate Norman Cross Wothorpe Caxton Kings Hedges Flint Cross Haslingfield Wintringham Weston Colville Little Heath Waterside Camps End Elton Eye Green Redmere Impington Horningsea Bassingbourn King's Dyke Balsham Cambridge Fitton End Westwick Coldham Fen Drayton Alconbury Weald Coveney Hemingford Grey Hardwick Swingbrow Horseheath Fenstanton Burrough Green Fulbourn Barton East End Barcham Corner Tipps End Town End Leverington Kennett Weald Reach Great Abington Snailwell Papworth St Agnes Diddington Carlton Carlton Green Werrington The Thrift Oldeamere Sutton Padney New Fletton Landbeach Conington Islands Common Broad Hill Frog End Arrington Wardy Hill Lode Helpston Claypit Hill Dunkirk West Wratting Cherry Hinton Ring's End St Neots Swavesey Quy Waters Reach Ramsey St Mary's North Brook End Brinkley Hemingford Abbots Milton Haddenham End Field Woodditton Orton Longueville Kirtling Washingley Eldernell Southorpe Abbots Ripton Wyton Stetchworth Haroldsbridge Broad Green Water Newton Ellington Thorpe Nene Terrace Grantchester Waterbeach Parson Drove Bunker's Hill Bar Hill Old Wimpole Guyhirn Gull Chesterton Woolley Steeple Gidding Colne Haddenham Buckden Ramsey Hollow Ramsey Mereside Steeple Morden Thriplow Witchford Coton Green End Hatley St George Shingay Glatton Stow Longa Little Wilbraham Old Hurst Little London Offord Cluny Dennis Green Little Thetford Needingworth Gold Hill Barrington Wentworth Mill End Saxon Street River Bank White Cross Hill Mepal Woodhurst Wilburton Eddington Begdale Welches Dam Ely Catworth Aldreth Crow End Sutton Fordham Brampton Pidley Eastfield Dutter End Stukeley Eaton Socon Newtown Bainton Eastwood End Eaton Ford Chapel Head Wisbech St Mary Benwick Streetly End Way Head Northborough Lark Hall Corner