Sports Marketing in Dorset

Get in touch

Sports Advertising in Dorset

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Dorset, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Dorset?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Dorset, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in DT3 4?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Dorset get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Dorset

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Cerne Abbas Higher Coombe Happy Bottom Lanehouse Sandford Upton East Chelborough Weymouth Seatown Holmebridge Athelhampton Gibbs Marsh Parley Green Castletown West Orchard Gaunts Newland Overcombe Coneygar Lower Halstock Leigh Up Sydling Eccliffe Clift Melcombe Regis Toller Porcorum Ilsington Tarrant Gunville Mounters Cross Lanes Ansty Cross Winterborne Tomson Colehill East Morden Langton Long Blandford Moorside West Cliff Holwell Kingston Penn Hemsworth Holton Heath Yewstock Poyntington Preston Coryates Gribb Turbary Common Hooke Westham Talbot Village Higher Woodsford New Swanage Nuffield Hillbutts Woodlake Newton Peveril Hursey Pilford Whitcombe Sandhills Caundle Wake Totnell Winterborne Zelston Worbarrow St Andrew's Well Cobley Henbury Holt Heath Brockhampton Green Creekmoor East Fleet Bourton Forston Higher Wraxall Bradpole Hayes Holway East Melbury Higher Row Broadwindsor Higher Sandford Winterborne Clenston Steeple Tarrant Rawston Long Bredy Manston Slepe Bookham Ham Three Gates Knob's Crook Durweston Toller Fratrum Lower Ansty Stoborough Green Winterbourne Steepleton Silkhay Crendell Caundle Marsh Primrose Hill North End Monkton Up Wimborne Pig Oak White Moor Gillingham Pamphill Herston Ryall Park Gate Uphall Deanend Pleck Broom Hill Turners Puddle Stourpaine Ashley East Lulworth Woolgarston Henley Coldharbour Jumpers Common Bugley Minterne Parva Dewlands Common Wootton Fitzpaine West Shilvinghampton Oxbridge God's Blessing Green Mangerton Southover Beaumont Village Adber East Burton Ulwell Atrim Upper Parkstone Weston Guy's Marsh Tyneham Alcester Edmondsham Gore Piddletrenthide Melcombe Bingham Huish Winterborne Houghton Muckleford Norden Pallington East Stour Common Hillbourne West Moors Silton Organford Whitcombe Bluntshay Kitford Monkton Wyld Canford Bottom Champernhayes Marsh Higher Chalmington Walkford Middle Bockhampton Over Compton Quarr East Howe Stratton Mosterton Higher Totnell East Stour Ensbury Chilbridge Bowleaze Wigbeth East Pulham Chalmington Wynford Eagle Waterloo Gaunt's Common Loscombe Plush Little Ansty Briantspuddle Lulworth Camp Tadden Peacemarsh Droop Okeford Fitzpaine Dudsbury West Bourton Bradford Peverell Higher Kingcombe Folke Littlewindsor Twyford Melbury Abbas Redlands Netherstoke Portland Bill Winterborne Whitechurch Stony Knaps Kit Hill St Ives Church Knowle Bournemouth Broad Oak East Creech Redbridge Newton Lytchett Matravers Kinson Lower Eype Creech Stinsford Saddle Street Sleight Farrington Mannington Charlton Marshall Sydling St Nicholas Poole Tuckton Nether Compton Hinton St Mary Tarrant Launceston Charlton Down West Stour Hengistbury Head Lower Strode Southlands North Bockhampton Long Cross Parkstone Compton Abbas Combe Almer Portland Port Long Crichel Lake Blacknoll Hilfield Child Okeford Wallisdown Bowridge Hill Mapperton Watton Higher Melcombe Winterborne Stickland Swyre Huntingford Portesham Laymore Ameysford Loders Broadoak Mudeford Mapperton Shothole Broadstone Putton Sturminster Newton Highcliffe Woodbridge South Poorton Trent Lower Holwell Hardy Country Park Maudlin Cross Alum Chine Ebblake Knackers Hole Belchalwell Street Powerstock Spyway Up Cerne Whetley Cross Corfe Castle Turnworth Oakley Winterborne Came Affpuddle Sutton Holms West Melbury Margaret Marsh Arne Puncknowle Nettlecombe Cobb Ivy Cross Camel Green Lower Hamworthy Beaulieu Wood Witchampton Springbourne Pleck Bradford Abbas Kington Magna Cripplestyle Wraxall Somerford Puxey Beaminster Pleck Green Ridge Hollow Oak St Johns Dean St Catherine's Hill Studland Ringstead Woodville Leigh Quarleston Charlestown West Bay Catherston Leweston Thornford Matchams Cocknowle Glanvilles Wootton Glue Hill Woolcombe Ashmore Hammoon Well Bottom Rushton Shaftesbury Higher Eype Purse Caundle Coombe Mount Pleasant Steepleton Iwerne Poxwell Sturminster Marshall Goathill Grange Estate Gussage St Michael Chickerell Stone Beer Hackett Bere Regis Skilling Gotham Little Canford Tiley Bothenhampton Sharnhill Green St James Thorncombe Lewcombe Binnegar Lilliput Wool Southill Furleigh Cross Crooked Withies Poolestown Lower Bockhampton Red Hill Broadmayne Worth Matravers Birdsmoorgate Blackdown Wareham Winfrith Newburgh Wimborne Minster Shapwick Giddy Green Bagber Winterborne Kingston Meerhay Bishop's Down Charminster Fiddleford Meyrick Park West Milton Templeman's Ash Trickett's Cross Wyke Grove Yondover Woolsbridge Dunbury Camesworth Batcombe East Orchard Leigh Bryanston Greenham Burton Gussage All Saints Ensbury Park Turlin Moor Puddletown Moor Crichel Hamlet Symondsbury Lower Nyland Stalbridge Weston West Knighton Benville Miles Cross Lower Whatcombe Westbourne Spetisbury Cold Harbour West Southbourne Hinton Parva Burstock Christchurch Chideock Moordown Burleston East Holton Whitmore Lulworth Cove King's Stag Cann Common Winterborne Herringston Hamworthy Pilsdon Court Orchard The Common Adam's Green Langham Lane End Wych Sandford Orcas Lambs' Green Glebeland Estate Leigh North Bowood Langton Herring East Parley East Cliff Stockwood Tadnoll East Shilvinghampton Sandford Woods Merritown Blackney Tollerford Strouden Chettle Crouch Hill Hazelbury Bryan Dibberford Charlton on the Hill Synderford Winkton Fishpond Bottom Enmore Green Grange Lower Wraxall Hampreston Tarrant Crawford Marshwood Pidney Stoke Wake Ryme Intrinseca Birch Close Todber Wick Talbot Woods Stoborough Dottery Bishop's Caundle Minterne Magna Wimborne St Giles Bittles Green New Town Tarrant Rushton Foxholes Lower Kingcombe East Knighton Oathill Seaborough East Compton Ibberton Waddon Stafford's Green West Parley Whitefield White Lackington The Borough East End Hopsfield Longfleet Daggons West Woodsford Hummer Boveridge Durlston Anderson The Mount Harman's Cross Walditch Warmwell Compton Valence Holywell Avon Common Leweston Horton Newtown Tarrant Hinton Duntish Chilcombe Bovington Camp Pentridge Milton on Stour Furzebrook Warren School House South Bockhampton West End Dean Park Hilton Nether Cerne Galton St Leonards Ham Common Stanley Green Frome St Quintin Sixpenny Handley Winton Melplash Canford Magna Deanland Lodge Copse Estate Stoke Water Ash Holditch Kittwhistle Three Legged Cross South Bowood Chedington Moorbath Netherhay Bridport Weston Kingston Maurward Higher Holnest Dorchester Mill Throop Rockley Sands Melbury Sampford Drive End Winyard's Gap Winterborne Monkton Lillington West Howe Askerswell Redford Drimpton Littledown Bettiscombe Whitchurch Canonicorum West Morden Osmington Mills Iwerne Minster Lodbourne Melbury Osmond Stoke Abbott Haddon Hill Ham Hill Alweston Thornicombe Fifehead Magdalen Mappowder Halstock North Wootton Horn Ash Sherborne Stour Row Pleck Coker's Frome Friars Cliff Osehill Green Woolford's Water Canford Cliffs Branksome Lyme Regis Winterbourne Abbas Aller Furzehill Lower Holditch Higher Bockhampton Pimperne Lake Evershot Southwell Romford Langton Matravers Maiden Newton Milton Abbas Sterte Fontmell Magna Stokeford Cowgrove Hincknowle Rampisham Lytchett Minster Moreton West Chaldon Haydon Oakdale Throop Throop Middlemarsh Newtown Townsend Wyke Regis Uppington Belchalwell Blandford Camp Cheselbourne Upwey Friar Waddon Hinton Martell Columbia Farm Hains Uploders Canford Heath Higher Ansty Longburton West Bexington Chilfrome Hedge End Manswood Osmington Westfields Salway Ash Portway Chiswell Chetnole Little Woolgarston Rodden Poundbury Higher Whatcombe Sockety Verwood Stanpit Swanage West Compton Shipton Gorge Clapgate Manning's Heath East Holme West Lulworth Kingston Whitecross Fifehead St Quintin Hill Street Marnhull Madjeston Marshalsea Buckland Ripers West Holme Fleet Sutton Poyntz Rowlands Burton Bradstock Ashley Heath Woodlands Common Knighton Nottington Morcombelake Colesbrook Chalbury West Pulham Old Town Creech Bottom Allington Oborne Woodcutts Woolland Shave Cross Bedchester Acton Rivers' Corner Post Green Charmouth Corscombe Hound Hill Piddlehinton Cold Harbour Bramblecombe Hurn Rixon Newtown Toller Whelme Holt Sandpit Higher Nyland Blandford Forum Sandhills Charminster Abbotsbury Rodwell Broadwey Tarrant Keyneston Sutton Waldron Shroton Littlebredy Kingsland Elm Hill Littleton Holway Rew The Folly Avon Castle Rolls Mill Stour Provost Braytown Lower Mannington Cruxton Burton Tollard Farnham Stalbridge West Chelborough Lydlinch Farnham Fontmell Parva Stourton Caundle Northport Sandbanks Winterborne Muston Haydon Kingston Russell Frome Whitfield North Poorton Cranborne Westford Boys Hill Ferndown Lyon's Gate Buckham Chalbury Common Dragon's Hill Cattistock New Town Kimmeridge Newtown Bingham's Melcombe Waytown Woodrow East Bloxworth Almer Alderney Minchington Cann Frampton Walton Elm Merriott Bearwood St Leonard's Farm Park Pleck Ranston Stallen Melbury Bubb Blandford St Mary Notton Wonston West Hurn Northbourne Pimperne Godmanstone Mount Pleasant Southbourne Alderholt Folly Lower Row Radipole Knighton Buckland Newton Clifton Maybank Purewell Buckhorn Weston Holdenhurst Tolpuddle Pymore Hartmoor New Town Netherbury Queen Oak Hanford Wooth Cashmoor Coombe Keynes Sturminster Common Rew New Town Woodyates Shitterton Horton Heath Easton Blackwater Milborne St Andrew Stapehill Hermitage Talbot Heath Shaggs Hartgrove Grimstone Knowlton Crossways Horton Common North Chideock Motcombe Packers Hill Worgret Cosmore Merley Rushcombe Bottom Yetminster Stanbridge Pillwell Iford Fifehead Neville Beacon Hill Woodbridge Shillingstone Holworth Littlemoor Upton Hogstock West Stafford Hewood Pulham Boscombe East Brook East Stoke Hurst Ansty Chaldon Herring Bincombe Owermoigne Tincleton Gussage St Andrew Lower Blandford St Mary Corfe Mullen Higher Halstock Leigh Filford Gannetts South Perrott Haythorne Rossmore Bloxworth Bourne Valley Branksome Park Fairmile Muscliffe Fortuneswell Holnest Litton Cheney Stour Meadows Stoborough Heath Muscliff Alton Pancras White Post Pokesdown Longham Lower Street Stubhampton Crab Orchard Winterborne St Martin Tarrant Monkton Woodsford Bear Cross Burngate Woodlands Ashington Holt Wood Dewlish Eype's Mouth Merry Field Hill