Sports Marketing in South Yorkshire

Get in touch

Sports Advertising in South Yorkshire

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in South Yorkshire, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in South Yorkshire?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in South Yorkshire, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in S8 0?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in South Yorkshire get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover South Yorkshire

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Pogmoor Woodlands Sheffield Lane Top Firth Park Parkhead Steel Bank Braithwaite Onesacre Hermit Hill Finningley Adwick upon Dearne Upper Crabtree The Green High Melton Crow Edge North Anston Norton Hammer Toll Bar Kirk Bramwith Ecklands Wales Cubley Staincross Billingley Chapeltown Wincobank Micklebring Cat Hill Old Haywoods Rotherham Fullshaw Kirkhouse Green Marr Malinbridge Throapham Highfield Scout Dike Clayton Roughbirchworth Brierley Cusworth Worsbrough Bridge Thrybergh Hatfield Holbrook Cudworth Wisewood Treeton Measborough Dike Darfield Barnby Dun Dungworth Sharrow Head Broom Great Houghton Spink Hall Brecks Ravenfield Common New Village Halfway Port Mahon Cundy Cross Charltonbrook Upper Haugh South Anston Swallownest Lundwood Blacker Hill Barugh Green Adwick le Street Park Head Woodlands East Burngreave Athersley North Causeway Head Shirecliffe Hexthorpe Keresforth Hill Grimesthorpe New Lodge Tapton Hill Storrs Redbrook Far Bank Hatfield Chase East Herringthorpe Carcroft Under Tofts Hallowmoor Low Bradfield Conisbrough Norton Kine Moor Elsecar Nethergate Eskholme Walkley Bank South Bramwith Carlecotes Burncross Cadeby Endcliffe Crescent Scawthorpe Base Green Flanderwell Kirk Sandall Royd Newfield Green Little Hay Nooking Thurcroft Long Line Ranmoor Sharrow Vale Pudding Hill Darton Ardsley Sprotbrough Park Kimberworth Canklow Wilthorpe The Manor Manvers Frickley Austerfield Brinsworth Elm Tree Hill Kilnhurst Townhead Lings Common Lewden Sandhill Grange Lane Dore Loversall Greystones Owlthorpe New Totley Woodthorpe Estate Middlewood Smithy Moor Birley Edge Dropping Well Broomfield Bentley Rise Auckley Worsbrough Common Arbourthorne Grenoside Hill Top Midhopestones Wadsley Crane Moor Whirlow Brook Branton Richmond Wheatley Park Horner House Letwell Eastwood Thorne Norton Old Town Broomhill Sheffield Park Maythorn Upper Cudworth Hill Top Herringthorpe Wormley Hill Wybourn Jump Blackburn Athersley South Dean Head Gateway Plaza Meadow Head Sutton Higham Wath upon Dearne Gleadless Valley Highgate Mawson Green Waldershaigh Netherthorpe Garden Village Cudworth Common Middlecliffe Stainborough Hyde Park Woodsetts Cricket Houses Moorends Mosborough Herdings Liberty Hill Greenside Dodworth Green Upper Bradway Banner Cross Haigh Hill Top Low Valley Haywood Bromley Woodhouse Mill Ickles Mexborough Dalton Snowden Hill Silkstone Old Cantley Stairfoot Parkgate Park Side Tivy Dale Ravenfield Endcliffe Edge Hill Top Old Edlington Studfield Hill Hoober Topham West Melton Kelham Island Tinsley Greasbrough Den Bank Wharncliffe Side Kimberworth Park Dunford Bridge Long Sandall Fairleigh Lindrick Dale Clifton Greystones Cliffe Moss Hurl Field Dunscroft Dalton Magna Normandale Stainforth Lakeside Village Hillfoot Nether Edge Wales Bar Warmsworth Ward Green Crosspool Moorgate Hangsman Hill Aughton Fenwick Birley Estate Brodsworth Bradgate Slay Pits Wentworth Carter Knowle Askern Edderthorpe Thurnscoe Totley Rise Rostholme Campsall West End Dodworth Holdworth Eastfield Charnock Hall Heeley Wombwell Meadow Hall Castle Green Birkendale Stopes Thorpe Salvin Orchard Square Norton Woodseats Brookhouse Wortley Greenhill Conanby Spittal Houses Holmes Hollins End Wadworth Owston Batemoor Finkle Street Southey Green Skelbrooke Stockbridge Hanging Water Fall Bank Pot House Wood Royd Ryecroft Slade Hooton Bracken Moor Thorn Hill Stocksbridge Holme The Lings Millhouse Green Aston Hackenthorpe Walkley Thorpe Common Brightside Wheatley Hills Hemsworth Hood Hill Oughtibridge Whiston Gawber Rollestone Canal Side Town End Barugh Street Cortworth Belle Vue Hatfield Woodhouse Fosterhouses Higham Common Gilroyd Dinnington Bramley Waterthorpe Armthorpe Rawmarsh Hardwick Worrall Dodworth Bottom Hood Green Carsick Hill Cantley Howard Hill Lowfield Woodhouse Braithwell Low Stubbin Handsworth Harden Brincliffe Tickhill Oxspring Ecclesall Load Brook Owlerton Jordanthorpe Wood Seats Mapplewell Bradway Bank Fourlane Ends High Green Townhead East Whitwell Bradway Carr Dunsville Wike Well End Hooton Roberts Park Hill Stannington Shafton Two Gates Laughton Common Smithies Burghwallis Clifton Netherthorpe Highfield Balby Loxley Bottom The Wheel Shay House Drakehouse Attercliffe Hill Top Woodland View Totley Thornseat Shaftholme Smithley Wood Willows Hallam Head Hall Broom Higher Stubbin Keppel's Column Gildingwells Highfields Hill Top Hoylandswaine Worsbrough Village Handsworth Hill East Dene Todwick High Bradfield Thorpe Hesley Pitsmoor Fir Vale Grimethorpe Meersbrook Millhouses Wadsley Bridge Swinton Upper Midhope Shaw Lands Scawsby Lower Walkley Maltby Instoneville Upper Whiston Windhill Frecheville Littleworth Bridge End Thurgoland Royd Moor Lea Brook Highwoods Hoyland Four Lane Ends Sandygate Nether Green Thorpe in Balne Church Field Shafton Low Harley Catshaw Laughton en le Morthen Bawtry Kiveton Park Thurlstone Gleadless Guilthwaite Carr Head Turnerwood Hazlehead Northfield Royston Cundy Hos South Lane Hemingfield Stainton Whitley Langsett Monk Bretton Fulwood Berry Moor Masbrough Bolehill Cawthorne Mortomley Pismire Hill Richmond Hill Coisley Hill King Edwards Pilley Almholme Carsick Norton Lees Wheatley Birdwell Hoyland Common Milton Deepcar Worsbrough Abbeydale Park Whinney Hill Waleswood Ingbirchworth Lodge Moor Sprotbrough Warren Honeywell Morthen Hollin Busk Philadelphia Upper Tankersley Highlane St Ann's Bentley Sim Hill Goldthorpe Denaby Main Silkstone Common Swinton Bridge Green Moor Harthill Woodall Sharrow Low Holdworth Barrow Barnsley Low Laithes Aldwarke Crookes Ewden Village Upperthorpe Stumperlowe Sunnyside Stacey Bank Boulder Hill West Green Nether Haugh Deep Pit Broomhill Trumfleet Tilts Brick Houses Richmond Park Knoll Top Upper Hoyland Brierholme Carr Soughley Foldrings Barnburgh Spring Vale Rivelin Glen Greenland Manor Park Piccadilly Westfield Doncaster Common Ulley Blaxton Woodside Coldwell Hooton Pagnell Totley Brook Firbeck Victoria Edenthorpe Bessacarr Pickburn Normanton Spring Backmoor Hoyle Mill Sykehouse Summerfield Ringinglow Dalton Parva Howbrook Meersbrook Bank Waverley Longley Ings Westfield Lidget Hooton Levitt Hill Top Worsbrough Dale Catcliffe Gleadless Townend Abdy Bullhouse Sunnyfields New York Old Denaby Lower Crabtree Attercliffe High Hoyland Hillsborough Bents Green Harley Lowedges Harlington Whirlow Little Sheffield New Rossington Bramley Lings Belle Green Lydgate Goole Green Jordan Birley Carr Neepsend Little Houghton Darnall Templeborough Loxley Lower Bradway Abbeydale Stephen Hill Potter Hill Wigtwizzle Scholes Little Norton Nutwell Listerdale Netherthorpe Kendray Carcroft Common Kexbrough Ecclesfield Tankersley Brampton Crookesmoor Carbrook Newhill Cotterhill Woods Edge Mount Hickleton Brightholmlee Manor Estate Orgreave Thurnscoe East Penistone Sheffield Doncaster Shiregreen Knowle Top Pinfold Hill High Wincobank Hollow Meadows Hayfield Green Skellow Sothall Low Barugh Stubbin Bow Broom Stone Lane End Intake Bolton upon Dearne Ughill Low Wincobank Wilsic Rossington Platts Common Dolcliffe Common Moorhole Jordon Intake Arbourthorne Estate New Edlington Newton Beighton Common Side Hellaby Swaithe Plumbley Little Common Parson Cross Noblethorpe Beauchief Wingfield Wickersley Hampole Parkwood Springs Four Lane End Longley Estate Barnes Hall Carlton Fishlake Brampton en le Morthen Bolsterstone Arksey Pincheon Green