Placing adverts in airports is very popular with a range of industries looking to target a captive audience who are often receptive to marketing messages.
We can set up poster and billboard adverts in various locations throughout an airport to catch passengers' attention and generate interest in your service, brand or product.
Advertising in airports is something which is becoming increasingly popular, especially with large international brands who are recognised across the world. As options are fairly limited, it means that sites and availability are at a premium and therefore highly sought-after.
With a captive audience and with airports now boasting fantastic shopping facilities, exposure to potential customers of all ages, backgrounds and nationalities is excellent, with both business travellers and holidaymakers exposed to these adverts. For these reasons, airports are a favourite place to advertise expensive luxury brands, flight carriers, major local attractions and holiday companies.
If airport advertising is something you are interested in contact us today, tell us which airport you are interested in and we will come back with options to suit your budget and target market.
Most campaigns have a recommended minimum spend of £3000 to have a successful impact.
Basically, it is advertising in airport terminals and the surrounding areas, such as car parks and roundabouts.
It is a popular form of marketing as it represents a captive audience, who are often waiting, bored and with little to do, meaning that they are often receptive to a range of messages.
It is popular with global brands as well as attractions local to the city. With various options to suit differing budgets, it is a growing and popular media outlet.
There are a number of advertising opportunities available when advertising in airports, these are mainly outdoor and out-of-home advertising techniques and typically include:
As airports are often clean, white and spacious, highly visible, bright stand-out artwork works really well. More details on the outdoor advertising options can be found here.
Also, as there are people of all nationalities, strong images rather than text and word-based advertising is often more successful, so that is something to bear in mind when putting together the creative of the ad.
The costs of airport advertising are dependent on a number of factors, namely:
For more information on options and costs, contact us today.
Airport advertising is used by a range of different industry sectors to appeal to both new as well as existing customers. The most popular industries which use this type of marketing are below:
The above are often universal service and products, so they appeal to a huge cross-section and demographic, often leading with strong visual imagery.
As well as advertising inside the airport it’s also worth thinking about advertising outside of the terminals.
Other options could be large outdoor poster sites and 48 sheets around the airport at key roundabouts.
For those with larger budgets, there are even options to brand planes as well as a host of in-flight magazines to consider.
A relatively new and evolving form of marketing, options are variable depending on the specific airport as they vary greatly in size and options. If you have a specific airport you are interested drop us a message and we will let you know the options suitable for your budget and target market.
Also don't forget to check out our advertising blog which looks at a full range of subjects including regional marketing, the dos and don'ts on social media, advertising in the summer months, which outdoor ads work best and more!
If airport advertising is something that you are interested contact us today. Let us know the airport you are interested in, what media you are interested in and an idea of the budget.
We will then put together a bespoke package for you.