Placing adverts in airports is very popular with a range of industries looking to target a captive audience who are often receptive to marketing messages.
We can set up poster and billboard adverts in various locations throughout an airport to catch passengers' attention and generate interest in your service, brand or product.
Advertising in airports is something which is becoming increasingly popular, especially with large international brands who are recognised across the world.
As options are fairly limited in airports it means that sites and availability are at a premium and highly sought-after. With a captive audience and with airports now boasting fantastic shopping facilities, exposure to potential customers of all ages, backgrounds and nationalities is excellent, with both business travellers and holidaymakers exposed to these adverts. For these reasons, airports are a favourite place to advertise expensive luxury brands, flight carriers, major local attractions and holiday companies.
If airport advertising is something you are interested in contact us today, tell us which airport you are interested in and we will come back with options to suit your budget and target market.
There are a number of advertising options available when advertising in airports, these are mainly outdoor and out-of-home advertising techniques and typically include:
As airports are often clean, white and spacious, highly visible, bright stand-out artwork works really well. More details on the outdoor advertising options can be found here.
Also as there are people of all nationalities strong images rather than text and word-based advertising is often more successful, so that is something to bear in mind when putting together the creative of the ad.
The costs of airport advertising are dependent on a number of factors, namely:
1. Size of the airport - the size of the airport and the number of daily flights can affect the cost of the marketing options. Advertising in major international terminals with high footfall and numbers of passengers such as Heathrow Airport, Gatwick, Manchester and Birmingham are more expensive than smaller more local ones. Space is often booked in advance so get in early if you want to get the sites you like.
2. Types of media employed – branding a whole walk-way is expensive whilst posters in toilets or generally smaller poster sites can offer reach at more affordable rates.
Airport advertising is used by a range of different industry sectors to appeal to both new as well as existing customers. The most popular industries which use this type of marketing are below:
The above are often universal service and products, so they appeal to a huge cross-section and demographic.
As well as advertising inside the airport it’s also worth thinking about advertising outside of the terminals.
Most people travel to an airport via train or taxi so think about poster sites at train stations or taxi branding, take a look at this page for more details on vehicle adverts. Other options could be large outdoor poster sites and 48 sheets around the airport at key roundabouts.
For those with larger budgets, there are even options to brand planes as well as a host of in-flight magazines to consider.
If airport advertising is something that you are interested contact us today. Let us know the airport you are interested, what media you are interested and an idea of budget. We will then put together a bespoke package for you.
Topic covered - million passengers, frequent flyers, advertising opportunities, rights reserved, unique audience opportunities, campaign and business group.