Our teams can arrange shopping centre advertising to attract the attention of your target audience in a variety of different ways. Options for mall advertising includes digital advertising on screens, outdoor advertising around the centre and targeted social media. For more information contact us today.
Thousands of people visit shopping centres and out of town shopping malls every day and this represents a great opportunity to target them with a variety of adverts whilst they are in a buying and relaxed frame of mind.
There a range of options to consider, from digital sites, billboards, carpark ads and more. For a full range of options get in contact today.
The British public loves little more than shopping and finding a good bargain with thousands flocking to shopping centres and shopping malls every day to browse, shop and socialise. The rise in shopping centres has subsequently made them a brilliant place to advertise a whole range of products and services.
Busy most of the time, but very popular on weekends, during lunch breaks and in holiday times, customers in these shopping malls are often relaxed, open to new experiences and have money to spend. This makes it the perfect time to get your brand name in front of them, preferably with an actionable request, to get them to recognise, trust and ultimately buy from your business.
Shopping centres are much more than their primary purpose, they have become destinations themselves with food halls, cinemas and entertainment spaces, alongside retail stores, for that reason advertising in shopping centres and retail outlets is now a common way to promote products to shoppers.
If you are interested in advertising in shopping centres drop us a message and we will get back to you with more information and free quotes.
Most marketing campaigns have a recommended minimum spend of £2000 to have a successful impact.
Shopping centre advertising is the concept of using a shopping centre’s indoor, outdoor and surrounding facilities as a marketing channel for a brand, service or product.
Most of this advertising is managed or placed by a third-party company; be that the management company for the shopping centre itself, or an advertising firm. Here at PromoMedia, we have strategic partnerships with such companies around the UK so we can get you great rates and positions.
There are lots of options to consider when advertising to shoppers, including outdoor advertising and digital advertising options, and as these centres are used by a large number of people (and a broad demographic) it means that it is often an option that works for a whole range of industries.
The great thing about shopping centre advertising is that there’s a great variety of options to target customers as they enjoy their shopping experience; they are in a relaxed frame of mind. There is typically something to suit businesses of all shapes, sizes and types.
Even a small local firm can benefit from advertising in a shopping centre, so it needn’t just be the domain of household names and big brands, it is accessible to all.
The main mall advertising include:
The main benefits are, that when people are in shopping malls and shopping centres, consumers are normally looking to make purchasing decisions and are open-minded to new things. This makes these sites the ideal place to present new brands, products and services to them; and when you utilise PromoMedia’s skills and strategic business partnerships in the industry, you’ll receive value like no other!
The other main benefits are the wide variety of options, listed above, and finally that this form of advertising is achievable on all budgets.
In summary, a receptive audience, lots of options and a great return on investment.
The variety of options that shopping centre adverts offered allows businesses of all types and sizes to use it. It's a common strategy for retail marketing as people are already in a buying state of mind with clothes shops and other stores. Other popular industries include sports marketing, finance advertising and healthcare promotions.
Next time you visit your local mall, keep an eye out: you’ll see household names alongside local businesses and service providers, those based within the centre and outside of it.
PromoMedia has the people, experience and expertise to help you deliver shopping centre advertising as part of your marketing mix, delivering effective advertising for you and your consumer.
If you would like more information and a quote get in contact today.