The Pros And Cons Of Press Advertising: A Comprehensive Guide By PromoMedia
01 Nov 2024 15:11
PPC Management
Get in touchPay-Per-Click Advertising
If you're looking for PPC (Pay-Per-Click) management services, we can help. We offer this fantastic digital marketing option to promote your business, service, or product within a budget and timeframe that suits you.
Managing Pay-Per-Click advertising campaigns can be challenging in ensuring that the ads offer value for money and a return on investment at all times. However, our specialist teams possess the skills and expertise to make it a success, continually optimising campaigns and performance to ensure they deliver results.
Advertising online and digital marketing, in general, are among the most popular ways for brands to reach a broad yet targeted audience.
With a PPC campaign, you can actively target those who are specifically looking for or will be interested in your service or product, based on their previous search histories and online behavioural patterns. This means waste is reduced, and the return is often excellent.
Simply fill out the contact form and let us know what you're looking for in your PPC campaign. One of our team members will follow up with more information and a plan for you to consider.
What is Pay-Per-Click Advertising?
Pay-Per-Click advertising, or PPC ads, are essentially online paid advertisements that appear above organic search results in Google, offering great stand-out and exposure for any business or industry.
This form of marketing can be carried out as a stand-alone marketing option or is more commonly coupled with other forms of more traditional advertising methods for even greater returns. This means that a potential consumer may see or hear an advert and then, at a later time, "Google" or search for your company online. If this is the case, it is advisable that you sit near the top of the search results so that your initial marketing efforts are not wasted. This is the beauty of pay-per-click in guaranteeing this positioning.
The appeal of running a PPC campaign is that, as they sit at the top of searches (above the natural results), they are more likely to be clicked on. It is proven that people don't generally like searching across too many search pages, so being near the top of a Google (or another search engine) search is key and desirable for any company.
If you are looking for a PPC management agency to help with your online marketing, contact us today, and we will provide more information.
The Benefits of a PPC Campaign
There are many benefits to running a pay-per-click or paid search campaign; the main ones are:
Controlled outlay - one of the main benefits of these paid search ads is that you can control your budget. Most PPC agencies will have a minimum spend requirement, but these are generally quite reasonable.
Highly targeted - with a PPC campaign, you can target exactly who, when, and where you like. We will conduct keyword research, perform a PPC audit, and create effective ad copy to ensure your audience sees your PPC campaigns, ads, and messaging at the top of relevant landing pages.
Quick results - organic SEO (search engine optimisation) techniques and natural and relevant backlinking methods are brilliant ways to achieve high positions in Google in a natural way, but they can take time. If you need to achieve results more speedily, using a PPC agency and a paid search campaign is probably the best option. PPC campaigns will also complement other strands of your broader digital marketing, including social media and YouTube advertising.
As an experienced PPC agency, we can guide you through the entire process, from researching your keywords and target market to executing your entire campaign from start to finish. For more information, get in touch with our PPC management services teams today for a chat.
PPC Ads - Flexible Online Marketing Campaigns For All
Pay-per-click marketing campaigns can be flexible to suit:
Different keywords
Budgets
To target certain times of the year
Be location-specific
This means you can effectively turn them on and off at different times of the year (great if you are selling seasonal products or services), while our PPC management teams will constantly tweak ads and copy mid-campaign to achieve even greater results, ensuring that everything is delivering and performing as it should. The type of responsive marketing is one of the reasons online marketing is so popular with many advertisers across a huge range of industries; you can increase or decrease spending and change directions if needed.
Our teams at PromoMedia, as well as PromoSEO, will conduct keyword research and analyse your target audience before developing an online strategy to increase website traffic through these PPC ads.
How Much Does PPC Management Service Cost?
The beauty of PPC campaigns is that they can work for most budgets, and the costs of PPC management fees are normally factored within total budgeted figures. Costs that determine the cost of a PPC campaign include:
Length of campaign - literally, how long do you want it to run through? A week? A month? Something longer. Generally, the longer the campaign, the more expensive it will be. A PPC agency will guide you on what is best.
Reach - how many people are you looking to reach? This will be down to your target market and audience preferences. Again, broadly, the wider the reach, the more costly, but on the plus side, you are being seen by more people.
The way that AdWords works is fairly simple, and it means you can never overspend. Essentially, you'll determine a budget, and we'll identify keywords tailored to your needs. It couldn't be easier. Each keyword or phrase will have a different cost per click (CPC), depending on its level of competitiveness. So, if you choose to have your ad shown when someone searches for a particular keyword, and that keyword has a CPC of £3.50, you'll pay £3.50 every time someone clicks your ad. When your budget has been spent, the ad won't be shown anymore so you can't be charged for any further clicks. This is a great way to manage your spending and make sure it always stays affordable.
The results from a pay-per-click advertising strategy can be highly beneficial for your business.
For more information on PPC advertising in and a free quote, get in touch.
Will PPC Work For My Company?
Yes! PPC advertising works for a full variety of companies - basically, if someone is likely to Google what you offer, it's worth looking into this form of online marketing. Pay Per Click is successful whether you are launching a new product, promoting your business or trying to sell products and services. It also works across a cross-section of industries, including retail, healthcare, luxury and finance.
PPC adverts are particularly effective if you are selling something only available for a limited time, such as ticketed events and theatre shows, or items at a sale price.
Combining Traditional Marketing, Which Works With PPC
Pay Per Click advertising can work alone as an individual form of marketing. However, this is often only successful if a person already has some knowledge of your product or service. At PromoMedia, we, therefore, find that many of our advertisers use PPC as part of an overall marketing strategy, often coupling this with other forms of advertising such as:
The reason they work successfully together is that people often see or hear these traditional forms of marketing but don't have time to respond to them straight away (as they are doing something else), they tend to then "Google" these events, products or businesses later; this is where PPC comes into force.
Traditional marketing can get their interest, then PPC can take them to the next stage of the purchase and get them on your website.
Frequently Asked Questions About PPC Services
"What is PPC management services?" PPC management services basically manage the entire process of your PPC campaign, from audience research to keyword research, design, implementation, tweaking, amending, and reporting. There are many strands we pull together to make it a smooth and seamless process. As an online management agency, we will take you through the whole process from start to finish.
"How much does PPC cost?" There are no set costs as outlined in the guide. The beauty is that budgets can be set so there are no nasty surprises at the end. When you get in touch, we will typically conduct a PPC audit of your existing campaign and discuss your objectives and goals for the new campaign. After that, we will put together a bespoke plan and quote.
"What do you mean by pay-per-click?" Pay-per-click advertising is basically a paid search ad, sometimes known as Google Ads. They are adverts that appear with a small AD next to them at the top of search engine results pages.
“I am looking for a marketing agency, a PPC agency to look after my pay-per-click and social media advertising. What is the benefit of outsourcing this rather than doing it in-house?” You can obviously look after your social media and pay-per-click marketing in-house; however, we feel the main benefits of using an experienced team are that you can control the budget, know you are in safe and professional hands, plus it saves you time and money. For more information and a free quote, get in touch.
"How do I manage Google ads?" You can choose to manage these yourself or get a specialist marketing agency such as us to manage this for. As well as offering online assistance, such as social media and YouTube adverts, we can advise on more traditional methods to complement your online campaign and hit your target audience in different ways and with different approaches.
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Contact Us about PPC Adverts
If Pay Per Click (PPC) Advertising is of interest to your company, don't hesitate to get in touch with our online team today.
Simply fill in the enquiry box with your details, and one of our specialists in PPC management will come back to talk to you through the options.
We look forward to working with you.