Advertising on the radio is a brilliant way to reach a wide audience at very affordable rates. For more information and FREE quotes on this brilliant form of marketing contact our experienced and friendly teams today.
Radio adverts are an affordable and great way to reach a diverse audience; our teams can place ads on major commercial stations as well as smaller local ones. For more information contact us today.
Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.
Our experienced marketing teams work with major stations every day and are able to arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.
Popular stations reach millions of listeners on a daily basis. So if you're looking for radio advertising for your company look no further than us; we'll have your brand broadcasting on the airwaves in no time at all!
If you are interested in this popular form of marketing please contact us today. We look forward to hearing from you and putting together a radio advertising campaign to suit your needs.
Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact.
Put simply, it is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.
Radio ads are used for a variety of messages; from commercial selling through to public service messaging.
Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.
If you would like free quotes contact us today.
The factors which broadly determine the cost are outlined below:
Simply drop us a message today and we will send over more specific information about radio advertising costs.
The simple answer is yes!
When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.
However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.
This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted.
The value for money is another reason radio is popular with many advertisers and companies.
As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include:
If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information.
When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.
The most popular campaigns we run are with:
Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience.
If you are looking to combine commercial radio with other options the below typically work well:
With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it - this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.
To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.
Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs. Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.
Here are the most popular questions we get asked:
As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money.
It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.
It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones.
Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium considering its great results.
So, if you are looking for radio adverts in West Lothian, look no further than us.
You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.
We look forward to hearing from you and working to get your product, brand or service on the airwaves!
Topics covered - radio advertising in EH30 9.