Our team can set up bespoke marketing campaigns for charities and non-profit organisations looking to raise awareness and gain vital supporters.
If you run a charitable organisation, it's important to spread the word and gain support wherever you can, our range of campaigns can help you do this.
Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMEDIA.
The charities we work with are often looking for new contributors and they generally look to use a wide range of media to attract the attention of these potential new supporters. At PromoMEDIA we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best conveyed through a variety of media platforms.
At the same time, we acknowledge that all charities are different and are therefore going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.
If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.
As a specialist full-service media agency and with an extensive history of working with third sector businesses and charities. PromoMEDIA can help you to market your non-profit organisation by putting together a comprehensive and bespoke charity marketing plan which incorporates a variety of different marketing mediums.
As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective when a targeting this audience. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience in your surrounding areas who they will be in helping through their donations.
We frequently get asked by non-profit organisations “how do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised. Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking you so that we can achieve the best results possible.
At PromoMEDIA we feel it is important to “tell the story” of your charity as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.
The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.
Here at PromoMEDIA, we are experts in billboard and other outdoor advertising forms and we find this is an excellent platform for charity marketing. This is because the visual and story-telling nature of a charity’s journey is something which we feel is best portrayed visually through outdoor advertising options. The various different outdoor media types are shown here in more detail https://www.promo-media.co.uk/type-of-ads/outdoor/ and you can also contact us to discuss this further.
As one of the oldest forms of advertising, outdoor (or Out of Home marketing as it is sometimes called) has stood the test of time and is key to any successful charity advertising campaign. As there are lots of different outdoor options here at PromoMEDIA will advise on the correct type of external advertisements, some of these are discussed in more detail below.
Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.
Advertising on buses is an excellent way for charities and non-profit organisations to get seen in lots of different areas. As buses are used by lots of different types of people they have great reach and exposure both in terms of demographic and also geographic range. More details on bus ads and other vehicles we use are available on this page https://www.promo-media.co.uk/type-of-ads/vehicle/ if you are interested in advertising a trust or non-profit organisation in this way.
In many ways, a bus is basically a moving billboard and as they come in different shapes and sizes, the options are varied and can suit most budgets and artwork designs. Posters can be found on bus-backs (bus-rears), on the side (known as street-liners or T-sides) or there are options for charities to brand a whole bus. There are also advertising options inside the bus and you can even place small adverts on the reverse of bus tickets.
As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.
For more information or to book a bus marketing campaign for your charity, please fill in our contact form and we will be in touch to chat this through.
Large static billboard posters at roadsides or in key town/city centres (particularly 48 sheets) are great at attracting a public’s attention and are popular in most charity marketing campaigns. Billposting has great footfall rates as they are seen by people out and about as well as those stuck in traffic.
There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. Take a look at this page https://www.promo-media.co.uk/advert-services/billboard-specialist/ which offers more information on this These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).
At PromoMEDIA we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind).
Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called Transport Marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals/ticket booths (JC Decaux sites, ClearChannel sites are popular in the areas) large billboard posters on platforms (4 sheet and 6 sheet), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations).
At PromoMEDIA we cover all of the main stations from local regional stations through to the larger terminals (such as London Bridge, Waterloo, Manchester Piccadilly, Bristol Temple Meads, Kings Cross Station etc).
For more information or to book charity marketing on trains or at railway stations, please fill in our contact form and we will be in touch.
Television is a hugely effective medium for any charity marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations.
Often clients buy TV adverts and couple it with outdoor, radio and press ads, but the power of television advertising is so powerful it often works on its own, with so many options these days as well it doesn’t have to break your budget. As market leaders in television advertising at PromoMEDIA, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time. ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag).
Here at PromoMEDIA we can book and advise on which type of TV package suits your organisation. You can take a look at this page https://www.promo-media.co.uk/type-of-ads/tv-adverts/ for more information on TV ads, or to book and begin designing a TV campaign for your charity, please fill in our contact form and we will be in touch.
We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you.
If you are looking to advertise your charity in either a local scale or a national capacity get in contact with us today, tell us more about what you are looking for and we can put together a plan to get you the results you want. Don’t be shy.