As industry leaders we can boost your brand identity, company image and sales, employing a variety of marketing options to suit your needs.
Take the first step today in enhancing your company’s reputation, professionalism, sales and appeal by getting in touch with our independent and friendly marketing consultants today.
With years of experience our friendly team can maximise the return on investment on any size budget.
Media planning is the process of creating the best marketing and advertising campaigns for a business so that they achieve their promotional aims, typically increasing sales, awareness and profits.
Media planning is the selection of which marketing platforms are the most appropriate to achieve these desired results.
Depending on your industry and sector, different forms of advertising will be more suitable. The role of the media planner is to identify your needs and target markets and then put together a plan to achieve your marketing ambitions.
In a nutshell, effective media planning is the brains behind any effective advertising campaign.
At PromoMEDIA we are an experienced and friendly media planning and buying agency and make sure that all your advertising is placed at the Right Time, Right Place, Right Price. We believe getting these three factors correct is the key to any campaign's success. Our teams work with a range of different companies from diverse business sectors and niches - ranging from retail companies to gyms and sports clubs, small start-ups to NHS contracts, international brands and more.
If you would like our teams to put together a creative and cost-effective business marketing campaign for your business, service or product drop us a message today.
We look forward to hearing from you, whatever your target market and budget.
Our experienced media planners are essentially responsible for the first stages of an effective advertising campaign;
Our media planners naturally work closely with our media buying teams, who looks after the final stage - the Right Price side of things. To read more about the buying process, read here- http://www.promo-media.co.uk/media-buying/
We essentially look after the whole process for you, giving you peace of mind.
Our media planners at PromoMEDIA are hand-picked and based all over the country. With their years of experience, brilliant local knowledge and with key relationships already in place, they are able to get you the best sites and locations .
If you as an individual, or as a markteting department, were to call these suppliers direct you would be charged “rate card”, but our combined media buying and media planning teams can get you superb placements and costs, as they negotiate and work with these people all the time. This gives us greater buying power and influence in negotiations.
In a modern world, where promotions and marketing are the backbone of any successful business, we believe that working with a professional planning team is better than going it alone and that all companies need an experienced and skilled advertising agency on their side - check out this article on our blog to find out more - http://www.promo-media.co.uk/blog/why-is-hiring-an-advertising-agency-better-than-going-it-alone/
Depending on the information we get from you from your enquiry, we will match you and your business with an appropriate media planner so that you get the best results; teamwork and communication is important so that goals can be reached.
Sometimes this planner maybe local to you, other times they maybe a specialist in advertising your niche; either way they will have a chat with you and then put together a creative, bespoke and cost-effective marketing campaign, designed to get you the results you want.
On approaching us, a large majority of people are undecided on the ideal ways to promote their business or product - this is completely normal, so don't worry if you are uncertain about the types of advertising you may be interested.
It is then the job of our media planners (sometimes known as Advertising Planners) to decide on the right forms of marketing for you. As mentioned, most clients approach us knowing that they “need to do something” to improve sales and get noticed but aren’t certain of the approach or way forward. If you are in this position this is something we can certainly help and advise on; it’s what we do, all day, everyday.
Remember there are no cost involved, it’s all free, you just pay if you decide to book something.
Often other media planning or advertising agencies specialise in certain sectors and mediums of marketing (e.g. outdoor ads, online promotions or press adverts) but at PromoMEDIA we look after it all and can create a perfect and balanced marketing campaign incorporating a range of suitable options.
Having one media planner overseeing the whole process has many benefits, it allows them to really focus and make sure that all the strands of your campaign are tidied together.
The options that they consider could be a full range and be anything from outdoor advertising (http://www.promo-media.co.uk/type-of-ads/outdoor/, PPC ads (http://www.promo-media.co.uk/advert-services/ppc/ to TV or radio options. They will put together a plan based on what you are promoting, marketing is not a one-size fits all proposition, so this will always vary depending on your target market, location and budget,
A question often raised at marketing conferences. At PromoMEDIA we believe an ability to listen to a client’s ideas, understand their business goals, come up with new ideas, listen to what has and hasn't worked before, secure the best rates and then arrange the booking, is the definition of this.
Some agencies only “work up” your marketing campaign, suggesting to you what you should do but without having the facility and contacts to book the recommended activity. We think that is doing only half the job and as a full-service agency media planning and buying agency we will put together a tailored plan which, once you are happy with, our buyers will book.
We aim at PromoMedia is to take the mystery out of marketing and make it simple. If a clear and cost-effective approach to advertising appeals to you - rather than smoke and mirrors and the process seeming compliacted - we are the agency for you.
Cost effective planning is key for any successful promotional campaign because no matter how big or small you are, every company wants to spend their money wisely.
Before contacting any advertising company it is a good idea to have a primary budget in mind, this means that the planners can plan effectively and so you ultimately get what you want. We understand you all have different sized budgets so don't worry about how much or little you may think you have.
Likewise, if you are unsure on what you should spend our experts will provide you with more advice, even coming up with different valued packages to demonstrate what different level of spends could get you.
At PromoMEDIA we consider ourselves a traditional marketing agency and have years of experience and knowledge, however, we are also constantly adding new and exciting options to what we offer so that our clients can stay ahead of the competition.
We continue to use recognised forms of marketing which have been successful for years (and continue to do so) such as press ads, Out of Home, telly ads and train station adverts - http://www.promo-media.co.uk/type-of-ads/train-station/), whilst also adding in more modern day additions such as digital options, online, social ads - such as Facebook http://www.promo-media.co.uk/advert-services/facebook-ads/ and YouTube ads http://www.promo-media.co.uk/advert-services/youtube-ads/ - so the whole spectrum is covered.
If you also need help with design or even logo options we can help you with these too - http://www.promo-media.co.uk/advert-services/logo-specialist/
If you want to know how we plan your advertising in your locality or as part of a nationwide campaign, these are the steps we follow after we recieve your initial enquiry:
At PromoMEDIA as we aren’t wedded to one form of advertising or one supplier so all the advice we offer is impartial and independent.
As independent advertising consultants we are able to offer a new perspective and pair of eyes - judging your enquiry on a case by case basis. For example, if you were to contact an agency who specialises in outdoor advertising, they are only going to suggest outdoor ads to you, regardless of that being the most appropriate form of advertising for your company.
Our independent media planners are therefore able to look at the bigger picture, often suggesting a combination of different fresh ideas and mediums.
We also work with lots of different designers and people who create radio - http://www.promo-media.co.uk/advert-services/radio-ad-production/and TV ads - http://www.promo-media.co.uk/advert-services/tv-ad-production/, so if you need help making these we can assist.
Get in contact with us today and find how our experienced team can help you take that next step with your business aims and ambitions, getting your company in front of the right people at the right time. Our campaigns can be placed in any area in to target potential customers and we work with a variety of budgets. Contact us today for more information and to get the ball rolling. Remember that all quotes are free so there is nothing to lose from an initial enquiry.
We look forward to hearing from you soon and working with you in 2018.